or


[04/14/16 - 08:56 AM]
USA Network Unveils New Brand Positioning, "We The Bold"
Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.
[via press release from USA]

USA NETWORK UNVEILS NEW BRAND POSITIONING, "WE THE BOLD"

NEW YORK - April 14, 2016 - USA Network announces "We The Bold," a new brand positioning debuting today that encapsulates the network's evolved programming strategy and telegraphs a new, distinct point of view for the brand. Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.

"From MR. ROBOT to COLONY to WWE, USA is actively taking big swings with programming that is more daring than ever before," said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment. "'We The Bold' reflects the kind of stories we want to tell - rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in."

"Like 'Characters Welcome,' 'We The Bold' reflects our culture and spirit in a timely and aspirational way, and serves as an inclusive rallying cry for our programming, characters and audience," said Alexandra Shapiro, Executive Vice President, Marketing & Digital, Entertainment Networks, NBCUniversal Cable Entertainment. "We couldn't be more excited to bring this new positioning to life and to ultimately allow our fans to help imbue it with meaning."

'We The Bold' will be revealed today via three content pieces, told from the point of view of USA characters "Elliot Alderson" (Rami Malek) of MR. ROBOT, "Katie Bowman" (Sarah Wayne Callies) of COLONY, and WWE Superstar Roman Reigns. All three spots organically feature "We the Bold" within the context of each franchisee's world. Coming soon: "Harvey Specter" (Gabriel Macht) of SUITS, Todd Chrisley from CHRISLEY KNOWS BEST and "Teresa Mendoza" (Alice Braga) from QUEEN OF THE SOUTH, among others.

The "We the Bold" brand positioning will be reflected across programming genres, formats and platforms, with micro-content also deployed across USA's social and digital platforms.

For additional information please visit: www.usanetwork.com.

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs.





  [april 2016]  
S
M
T
W
T
F
S
     


· CHRISLEY KNOWS BEST (USA)
· COLONY (USA)
· MR. ROBOT (USA)
· QUEEN OF THE SOUTH (USA)
· SUITS (USA)
· WWE RAW (USA)
· WWE SMACKDOWN (USA)




[10/31/24 - 02:31 PM]
NBC Will Groove Into the Holiday Season with "A Motown Christmas" Special Hosted by Smokey Robinson and Halle Bailey
The special will include performances featuring more than 25 Motown hits, performed by Smokey Robinson, Gladys Knight, Martha Reeves and the Vandellas, and the Temptations.
[10/31/24 - 02:15 PM]
ABC News Announces 72+ Hours of Coverage and Analysis of the 2024 Election with Special Programming on ABC, ABC News Live and ABC News Digital Platforms, Including the ABC News App, Hulu and Disney+
"World News Tonight" anchor and managing editor David Muir will lead the network's coverage.
[10/31/24 - 01:16 PM]
BET+ Renews Emmy-Nominated "The Ms. Pat Show" for a Fifth Season
Additionally, BET Media Group also extended its overall deal with star Patricia "Ms. Pat" Williams.
[10/31/24 - 01:00 PM]
It's Holiday Time at The CW! Celebrate the Season with Festive Programming
Highlights include the series finale of "Superman & Lois" (December 2); the return of "Children Ruin Everything" (November 29); and "Christmas with The Chosen: Holy Night" (December 15).
[10/31/24 - 12:01 PM]
Video: "Squid Game" Season 2 - Official Teaser - Netflix
Heralding the return of the worldwide hit, a new chapter unfolds as Gi-hun comes back with an agenda, having given up on leaving for the US.
[10/31/24 - 11:04 AM]
Bravo's "The Real Housewives of Orange County" Three-Part Reunion Begins Thursday, Nov. 7 at 9 P.M. ET/PT
Host Andy Cohen sits down with housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and new housewife Katie Ginella to revisit the epic season that saw dramatic highs and staggering lows.
[10/31/24 - 10:01 AM]
TNT Sports' "The Match: Superstars" Special Two-Night Primetime Event to Showcase Some of Biggest Names in Sports and Entertainment - Thursday, Nov. 21 and Friday, Nov. 22, on TNT & Max
"The Match: Superstars" will be headlined by iconic celebrities across sports and entertainment, including Bill Murray, Mark Wahlberg, Charles Barkley, Wayne Gretzky, Michael Phelps, Nate Bargatze, Ken Griffey, Jr., and Blake Griffin, competing from Breakers West Country Club in West Palm Beach, FL.
[10/31/24 - 09:01 AM]
Video: Peacock Debuts Trailer for New Original Series "Eat Slay Love"
The series brings together Grammy-nominated singer Nivea and her girl gang - Eva Marcille, Tammy Rivera and London Hughes - as they journey through Vietnam to celebrate Nivea's 41st birthday and embark on new adventures.

[10/31/24 - 09:01 AM]
HBO Releases First Look Images from the New Original Drama Series "It: Welcome to Derry"
The series will debut in 2025 on HBO and will be available to stream on Max.
[10/31/24 - 09:01 AM]
Video: AMC Networks Releases Bewitching New Trailer for Season Two of "Anne Rice's Mayfair Witches" Premiering January 5 on AMC and AMC+
Starring Alexandra Daddario, Jack Huston, Harry Hamlin, Tongayi Chirisa and Alyssa Jirrels, the new season will debut Sunday, January 5 on AMC+ and AMC.

[10/31/24 - 08:02 AM]
"Saturday Night Live's" 50th Season Continues with Back-to-Back Shows This November
Bill Burr (November 9) and Charli xcx (November 16) are on tap to host in the coming weeks.
[10/31/24 - 08:00 AM]
CBS Presents "The Making of Gladiator II," A Primetime Special Featuring an Exclusive Behind-the-Scenes Look at the Paramount Pictures Film, Monday, Nov. 18 on CBS
This inside look offers unprecedented access encompassing all aspects of production, from the grand scope of the set - including reconstructing Ancient Rome - to characters, combat training, costumes, historical accuracy, scoring and more.
[10/31/24 - 07:55 AM]
Multimillion Selling Pop Band Ace of Base Reveal Their Full Story to the Present in Documentary Series "Ace of Base: All That She Wants" Premiering in US Thursday, December 5 Only on Viaplay
This uncensored documentary captures Ace of Base's fascinating story - where grandiose pop dreams, charts and money collide with relentless adversity, performance anxiety and shattered friendships.
[10/31/24 - 07:47 AM]
Peacock Announces January 9 Premiere Date for the Third Season of Emmy Award Winning Reality Competition Series "The Traitors"
The Emmy Award-winning competition-reality series returns for a third season with an all-new lineup of familiar faces, hosted again by the impossibly stylish and devastatingly witty Alan Cumming.

[10/31/24 - 07:22 AM]
The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership with Shopsense AI
Beginning November 2 with the Virginia Tech at Syracuse game, viewers will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense's latest enterprise Commerce Operating System (Commerce OS).