or


[04/14/16 - 08:56 AM]
USA Network Unveils New Brand Positioning, "We The Bold"
Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.
[via press release from USA]

USA NETWORK UNVEILS NEW BRAND POSITIONING, "WE THE BOLD"

NEW YORK - April 14, 2016 - USA Network announces "We The Bold," a new brand positioning debuting today that encapsulates the network's evolved programming strategy and telegraphs a new, distinct point of view for the brand. Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.

"From MR. ROBOT to COLONY to WWE, USA is actively taking big swings with programming that is more daring than ever before," said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment. "'We The Bold' reflects the kind of stories we want to tell - rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in."

"Like 'Characters Welcome,' 'We The Bold' reflects our culture and spirit in a timely and aspirational way, and serves as an inclusive rallying cry for our programming, characters and audience," said Alexandra Shapiro, Executive Vice President, Marketing & Digital, Entertainment Networks, NBCUniversal Cable Entertainment. "We couldn't be more excited to bring this new positioning to life and to ultimately allow our fans to help imbue it with meaning."

'We The Bold' will be revealed today via three content pieces, told from the point of view of USA characters "Elliot Alderson" (Rami Malek) of MR. ROBOT, "Katie Bowman" (Sarah Wayne Callies) of COLONY, and WWE Superstar Roman Reigns. All three spots organically feature "We the Bold" within the context of each franchisee's world. Coming soon: "Harvey Specter" (Gabriel Macht) of SUITS, Todd Chrisley from CHRISLEY KNOWS BEST and "Teresa Mendoza" (Alice Braga) from QUEEN OF THE SOUTH, among others.

The "We the Bold" brand positioning will be reflected across programming genres, formats and platforms, with micro-content also deployed across USA's social and digital platforms.

For additional information please visit: www.usanetwork.com.

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs.





  [april 2016]  
S
M
T
W
T
F
S
     


· CHRISLEY KNOWS BEST (USA)
· COLONY (USA)
· MR. ROBOT (USA)
· QUEEN OF THE SOUTH (USA)
· SUITS (USA)
· WWE RAW (NETFLIX)
· WWE SMACKDOWN (USA)




[09/03/26 - 03:15 PM]
Brutal Murder Inspired by Horror Film Is First Original ABC News Video Podcast to Premiere Exclusively on Disney+ and Hulu Sept. 4
Based on the Hulu documentary, the six-part series - with new, never-before-seen material and hosted by the producers of the original documentary, Pat Rogers and Conor McCarthy - takes viewers deeper into the slaying of Idaho teenager Cassie Stoddart by killers influenced by a horror film.

[09/03/26 - 02:31 PM]
FOX Greenlights "Mammoth," A New Comedy Series from Emmy Award-Winning "Modern Family" Co-Creator/Executive Producer Christopher Lloyd and Executive Producer/Writer Danny Zuker
Based on the original BBC Studios U.K. production of the same name and created by Welsh comedian and writer Mike Bubbins, "Mammoth" is produced by FOX Entertainment Studios.
[09/03/26 - 02:01 PM]
"Famous Last Words" Honors the Life and Legacy of Gloria Steinem
Conducted by Emmy Award winner Brad Falchuk in February 2025, the episode captures Steinem not just as a media spokeswoman, but as a lifelong traveler on the road to justice.
[09/03/26 - 01:32 PM]
Video: Abbott House Rock - "Abbott Elementary" Season 6
No such thing as too cool for school(house).
[09/03/26 - 01:01 PM]
Netflix Expands Broadcast Team for First-Ever Regular Season NFL Game in Australia
The studio desk and in-game broadcast team will also return across Netflix's entire 2026-2027 NFL slate, with more names to come.

[09/03/26 - 11:03 AM]
Kevin Zegers, Paul Gross, and Milla Jovovich Join the Cast of "Heated Rivalry" Season 2
And the crowd goes crazy.

[09/03/26 - 11:03 AM]
Video: "R.J. Decker" Season 2 - Official Trailer - Premieres September 15
The stakes are higher and the cases are weirder, but R.J. Decker is just getting started.

[09/03/26 - 10:10 AM]
"Gold Rush" - New Season Premieres Friday, October 2 on Discovery Channel
As soaring gold prices attract a new wave of fortune seekers to the Yukon, mining veterans and ambitious newcomers alike risk everything in pursuit of life-changing riches.
[09/03/26 - 10:08 AM]
Deliciously Deceptive Desserts Hide in Plain Sight in New Food Network Series "Sweet Deceit" Hosted by Josh Peck
The series is hosted by actor Josh Peck, who hilariously commands the on-screen hijinks as he leads contestants through four rounds as they try to identify masterfully disguised sweets created by world-class cake artists.
[09/03/26 - 10:07 AM]
HBO Max Commemorates 25th Anniversary of HBO Original "Band of Brothers" with Debut of New Documentary "Band of Brothers: Legacy" and In-App Extra Content
Coinciding with the series' quarter-century milestone, the commemoration will feature the premiere of the new documentary, offering fans an intimate look at the series' production and enduring impact.
[09/03/26 - 10:01 AM]
Video: Meet the Competition - "The Traitors: New Blood" - NBC
Ordinary people. Extraordinary deceit. Meet the everyday Americans who accepted the invitation to play the ultimate murder mystery game deep in the Scottish Highlands.
[09/03/26 - 10:00 AM]
"Soul Train Awards" Returns to BET and Makes Debut on CBS
BET Her, VH1, MTV2 and Logo will also simulcast this year's event, airing Friday, November 27.
[09/03/26 - 09:34 AM]
"Everest: The Other Side" from Oscar-Winning Filmmakers Elizabeth Chai Vasarhelyi and Jimmy Chin Receives Its World Premiere at the 83rd Venice International Film Festival
The documentary from Walt Disney Studios, National Geographic Documentary Films, and Little Monster Films was just announced as part of the official line-up for the 53rd Telluride Film Festival.
[09/03/26 - 09:05 AM]
Video: "Death and Mystery in the Amazon" - Official Trailer - HBO Max
Tatunca promised to take several people to the "Lost City." They never returned.
[09/03/26 - 09:02 AM]
Hit Series "The UnBelievable with Dan Aykroyd" Returns with a New Season Friday, October 2 at 9/8c on The History Channel
Each hour-long episode brings these stranger-than-fiction stories to life through vivid recreations, bold graphics, remarkable archival footage, and a cast of expert storytellers.