Turner Comes to 2016-17 Upfront with a Powerful Brand Portfolio & Bold Moves, Delivering More Content, More Solutions and More Results
Turner's Adult Swim, Cartoon Network, Boomerang, CNN, HLN, TBS, TNT, truTV, Turner Sports,
Bleacher Report, Great Big Story and More Take Center Stage in Star-Studded Event
Packed with Announcements about New Programming, Platform Expansion
And a Portfolio-Wide Focus on Creating a Better Viewing Experience
Turner, the global content leader across all screens and platforms, is lighting up The Theater at Madison Square Garden in New York City this morning with a powerful message that includes premium content from its portfolio of top-rated media brands, as well as forward-thinking innovations for advertisers and especially consumers. Turner's message is backed up with some extraordinary results from the company's ongoing efforts to transform the viewing experience, as well as its progressive and industry-leading approach to advertising.
Turner's portfolio of leading entertainment, kids, news and sports brands - including Adult Swim, Bleacher Report, Cartoon Network, Boomerang, CNN, Great Big Story, HLN, TBS, TNT, truTV and Turner Sports - are being highlighted throughout the presentation. Across its portfolio, Turner is delivering rich content experiences that drive engagement across all screens in a way that is most appealing and satisfying to the core audiences using them.
"When it comes to leading the transformation of this industry, engaging audiences across all platforms and reinvesting for success, Turner is delivering on all fronts," said David Levy, president of Turner. "Not only are we engaged in a massive effort to improve the viewing experience across our brands, Turner is also leading the industry with an extremely progressive approach to advertising, strategic investments in technology and platforms, partnerships with emerging companies and innovative distribution concepts that go beyond the traditional television ecosystem. Most importantly, we have been investing heavily in premium content across the portfolio, from original series to live events, sports and more."
Turner Upfront News
The Turner Upfront 2016 presentation this morning includes a number of new announcements that demonstrate the company's commitment to transforming the viewing experience, expanding platform availability and investing in premium content. They join several recent announcements made about new series greenlights and development projects.
Turner is set to expand the availability of its brands to subscribers through a portfolio-wide initiative to launch on Apple TV, Amazon Fire, Roku and Google Chromecast. The rollout will begin in June with TBS and TNT apps launching on select platforms, followed by additional brands later in the year.
Team Coco, the team who has helped drive Conan O'Brien's remarkable digital and social media strength, will now collaborate with brands to deliver original, social-first content through the brand new Team Coco Digital Studios.
TNT has given the greenlight to Will, a new drama series about the wild younger days of William Shakespeare. TNT has also ordered a pilot for Civil, a drama about a second civil war in the United States, and cast Niecy Nash (Reno 911, Scream Queens, The Mindy Project) in Claws, a wickedly funny dramedy set in a Florida nail salon.
CNN is looking to continue its growth streak with three new series greenlights: Soundtracks: Songs That Made History (working title), The History of Comedy and The Nineties.
Adult Swim has ordered a pilot for a new series from Childrens Hospital creator and star Rob Corddry. Last week, Adult Swim announced it has ordered the new live-action series Million Dollar Extreme Presents: World Peace and Dream Corp, LLC, along with the new special Robot Chicken: The Walking Dead.
truTV's slate of newly greenlit series includes Jon Glaser Loves Gear, Greatest Ever and Lifescaping (working title), as well as its feature-length documentary The Problem with Apu (working title) and an-all new Impractical Jokers live special.
"Last year, I stood in front of you and stated that Turner would help lead the transformation of our industry," Donna Speciale, president of Turner Ad Sales, told the audience of advertisers, agencies and journalists. "Our vision has not changed. We are doing it. We have transformed to be a data-driven content creation and distribution company that puts the consumer first."
Over the past nine months, Turner has introduced a wealth of new programming with outstanding results, including the hit TBS comedies Angie Tribeca, The Detour and Full Frontal with Samantha Bee, the first salvo in the network's extensive rebrand; Cartoon Network's re-imagined The Powerpuff Girls; and truTV's new hit shows Billy on the Street and Adam Ruins Everything. The company also successfully launched the millennial-targeted digital brand Great Big Story. And CNN Digital Studios premiered the new three-part film series Giving Birth in America, as well as new installments of its ongoing Future of Adventure series.
During this year's Upfront season, Turner will roll out 13,000 hours of original content, from high-quality dramas, comedies, animation and specials to world-class sports and news coverage. The roster features nearly 1,000 hours of scripted and unscripted series and specials, including the hotly anticipated TNT dramas Animal Kingdom this summer, Good Behavior in the fall and The Alienist, Tales from the Crypt; TBS's new comedies Wrecked, Search Party and People of Earth; a new three-hour daily program on HLN to be hosted by seasoned journalist Michaela Pereira; and the newly announced projects from Adult Swim, CNN and truTV.
Driven by its powerful portfolio of brands and premium content, Turner is scoring competitive success across every platform.
The Turner portfolio reaches 80% of American adults each month across television, digital and mobile platforms, including more than 70% of all millennials.
Turner is home to three of basic cable's top 10 networks in primetime and total day with adults 18-49, with TBS ranking #1 in prime and Adult Swim topping the charts for total day.
While other media companies are aging up, Turner is the only media company getting younger, thanks to its growing reach among millennials.
A social media powerhouse, the Turner portfolio boasts well over 600 million followers across Facebook, Instagram, Twitter and Vine.
Through the Turner portfolio and its popular, in-demand content, advertisers can effectively connect with an audience that collectively accounts for more than $4.7 trillion in spending power per year.
More than 50 stars from across the Turner portfolio are walking the red carpet leading into Turner Upfront 2016, which opened with Anderson Cooper (CNN's AC360) moderating a debate between Conan O'Brian (TBS's CONAN) and Charles Barkley (TNT's Inside the NBA) on the state of today's media environment and the future of television.
The talent roster attending this morning's presentation includes Adam Conover (truTV's Adam Ruins Everything); Rashida Jones, Hayes MacArthur, Jere Burns, Deon Cole and Andrée Vermeulen (TBS's Angie Tribeca); Ellen Barkin, Scott Speedman and Shawn Hatosy (TNT's Animal Kingdom); Billy Eichner (truTV's Billy on the Street); Michael Carbonaro (truTV's The Carbonaro Effect); Damien Lemon (truTV's Comedy Knockout); Andy Richter (TBS's CONAN); Jason Jones and Natalie Zea (TBS's The Detour); Eric Andre (Adult Swim's The Eric Andre Show); Samantha Bee (TBS's Full Frontal with Samantha Bee); Michelle Dockery, Juan Diego Botto, Terry Kinney and Lusia Struss (TNT's Good Behavior); Kevin Pereira and Brooke Van Poppelan (truTV's Hack My Life); Joe Gatto, James "Murr" Murray, Brian "Q" Quinn and Sal Vulcano (truTV's Impractical Jokers); Charles Barkley (TNT's Inside the NBA); Wyatt Cenac (TBS's People of Earth); Breckin Meyer (Adult Swim's Robot Chicken); Alia Shawkat, John Early, John Rogers, Meredith Hagner and
Brandon Micheal-Hall (TBS's Search Party); Adam Cayton-Holland, Andrew Orvedahl, Ben Roy and Maria Thayer (truTV's Those Who Can't); and Zach Cregger, Brian Sacca, Rhys Darby, Ally Maki, Ginger Gonzaga, Jessica Lowe, Asif Ali, Will Greenberg and Brooke Dillman (TBS's Wrecked). In addition, Laurie Davidson, Olivia DeJonge, Colm Meaney, Mattias Inwood, Jamie Campbell Bower and Ewen Bremner of TNT's newly greenlit series Will are slated to be on hand for the event.
Also attending are personalities from CNN and HLN, including Dana Bash (Chief Political Correspondent), Wolf Blitzer (The Situation Room), Anthony Bourdain (Parts Unknown), Erin Burnett (OutFront), Alisyn Camerota (New Day), Chris Cuomo (New Day), Don Lemon (CNN Tonight), Brian Stelter (Reliable Sources), Jake Tapper (The Lead, State of the Union), John Walsh (The Hunt), Robin Meade (HLN's Morning Express) and Michaela Pereira (HLN Host).
The Turner Portfolio
Below are details on each brand and business featured during Turner Upfront 2016, including additional information and links to news announcements, as well as video pieces included in today's presentation. Turner Upfront news and photos are being posted on social media using #TurnerUpfront. Press releases, screeners, exec bios, talent tip sheets and other information can be accessed through the Turner Upfront press website at www.UpfrontPress.Turner.com.
Turner Ad Sales
As the media landscape and viewing consumption continue to evolve, Turner is re-imaging the possibilities of advertising across its multiplatform portfolio of leading brands. Over the past several months, Turner has made bold moves on behalf of the industry, including acting as a first mover to significantly reduce commercial time across select networks, launching the Turner Ad Lab in an effort to improve the advertising experience and developing new advertising capabilities that will better allow data and content to work together for brands.
Turner is committed to investing in areas and products that allow the company to enhance the consumer experience, while equipping advertising partners with valuable data and innovative opportunities to drive stronger business results.
"We know that to be effective we must deliver premium content at scale with the personalization you (advertisers) crave from digital," Speciale said. "Consumers now watch more video than ever. In the first quarter alone - Americans watched over 1.7 million years worth of video on TV and online. And that consumer experience must come first. We're dedicated to keeping our content bold, engaging and less cluttered."
As Speciale pointed out, great content and a positive viewing experience are only part of a much bigger puzzle. In order to breed success, they must be paired with smart data solutions. In order to facilitate that pairing, the sales division formed Turner Ignite, a new insights-powered unit focused on content and data solutions that power the next generation of portfolio capabilities for Turner. Among the goals of Turner Ignite is finding new ways to enhance the overall viewing experience while also driving better ad performance.
Speciale also announced an exciting new opportunity for advertisers looking to develop branded content for social and digital media: the Team Coco Digital Studio. Team Coco, the team responsible for making Conan O'Brien and his TBS series CONAN a magnet for online engagement will now apply their talent and skills to collaborating with brands to deliver exactly the kind of social-first content they need to reach a connected, millennial-rich audience. While brand integration will always be an available option for the CONAN series on TBS, the focus for the new studio will be on content specifically created for social and digital media and optimized for such key platforms such as Facebook, Twitter, YouTube, Instagram, Snapchat and more.
The Team Coco Digital Studio studio will be led by CONAN executive producer Jeff Ross and Steve Beslow, general manager of Team Coco Digital, in partnership with Turner's content partnership and ad sales teams.
Adult Swim is basic cable's #1 home with millennials for over a decade and an ongoing leader in the digital space. Known for its unique approach to content development and having a voice that resonates with its audience, Adult Swim unveiled two robust and diverse slates of original programming last week, one for its top-rated cable network and the other for its ever popular digital domain AdultSwim.com. Building on that story, this morning the network announced that it has ordered a comedy series pilot from Childrens Hospital creator and star Rob Corddry.
Adult Swim's returning original hits Rick and Morty, The Venture Bros. and The Eric Andre Show will be joined by a number of new original series and specials, including Robot Chicken: The Walking Dead Special; live-action series Million Dollar Extreme Presents: World Peace and Dream Corp, LLC from John Krasinski; a new comedy special from Brett Gelman; and the much anticipated return of Genndy Tartakovsky's Samurai Jack. Adult Swim also continues its successful collaboration with creator Dan Harmon (Rick and Morty) on a new pilot project, Art Prison.
Extending viewing hours beyond their linear programming, Adult Swim continues to follow its fans across multiple platforms by introducing new original programming for streaming all day long through AdultSwim.com. An entirely new slate of original content created by members of the Adult Swim staff now includes such weekday shows as Stupid Morning Bullshit, Williams Street Swap Shop, Call of Karaoke and Development Meeting. These shows join popular anime fan show Toonami: Pre-Flight and everyone's favorite afternoon addiction, FishCenter, on AdultSwim.com, which to date has 2 million registered users to interact daily with the show hosts through their live chat feature.
Following a successful global launch in 2015, where Boomerang aligned across 13 international feeds, the 24-hour animation network for kids and families grew year-over-year by +30% among kids 2-11 and +25% among kids 6-11. The network's first-ever original hits include Wabbit and What's New Scooby-Doo, along with timeless cartoons from the Warner Bros., Hanna-Barbera, MGM and Cartoon Network libraries.
In 2016, Boomerang will keep its tradition of showcasing classic animation for fans of all generations with the launch of new exclusive acquisitions and original productions. The network recently announced the new series Peanuts, where the print comic strips come to life using watercolor art style, textured backgrounds and framing in vignettes filled with humor and heart.
Continuing its 2015 momentum as basic cable's #1 network with kids 6-11, Cartoon Network started off 2016 with cultural buzz around the highly anticipated global launch of The Powerpuff Girls, which became a #1 Facebook and Twitter trending topic when over 15 million fans participated in the #PowerpuffYourself avatar. Since its launch, The Powerpuff Girls has remained #1 in its timeslot. The return of hit series Teen Titans Go!, We Bare Bears, Steven Universe and The Amazing World of Gumball contributed to Cartoon Network becoming the #1 cable network in VOD for 23 consecutive months.
Cartoon Network's innovative approach to content development through convergence of creativity and technology came to life at its first-ever Game Jam for the new game OK KO! Lakewood Plaza, with over 200 independent game developers coming together in Portland, Oregon. Further, underscoring a strong commitment to engage children in creative coding, Cartoon Network's STEM platform involves newly announced collaborations with Scratch, a project of the Lifelong Kindergarten Group at the MIT Media Lab; and the White House's Computer Science for All initiative to empower young people to generate skills in the digital world, featured Cartoon Network characters from shows including Powerpuff Girls and We Bare Bears.
Looking forward, multiple high profile digital launches include the first mobile game from the network's top-rated series Teen Titans Go!: Teeny Titans, with other games around fan favorite properties to be announced later in the summer. In addition, exciting new specials will air later this fall from the hit series Adventure Time and Regular Show.
CNN is enjoying a remarkable string of success this year that extends beyond the network's outstanding political coverage to include its expanding slate of original series. As a result, CNN is not only registering the largest and only triple-digit growth in cable news among key adults and total viewers, it's also the fastest growing Top 75 network in basic cable. And CNN.com continues to reign as the #1 news source in multiplatform views across desktop and mobile.
To build on that momentum, today CNN announced three new original series joining its 2017 slate:
Soundtracks: Songs That Made History (working title) is an eight-part series executive-produced by Dwayne Johnson, Dany Garcia, Hiram Garcia and Brian Gewirtz that will explore the music tied to iconic moments in history. Every episode will cover a tragedy, triumph, or the start of a movement - and the music that came to define it. From the March on Washington to the riots at Stonewall, the moon landing to Hurricane Katrina - music has played an integral part in celebrating, criticizing, and amplifying these seismic events in our collective history. Soundtracks is produced by Show of Force and Seven Bucks Productions.
The History of Comedy is an eight-part series executive produced by Sean Hayes and Todd Milliner (Hazy Mills) and Emmy(R) winners Mark Herzog and Christopher G. Cowen (Herzog & Company). The show will explore what makes people laugh - from the Ancient Greeks, to Shakespeare, Vaudeville, to the biggest contemporary comedians, movies and TV shows. It will dig deep into topics like political humor and slapstick, featuring the voices that have made us laugh over the generations. Using archival footage, original comedic material, interviews with comedy legends and luminaries, the series will showcase how the art form has evolved over the years.
The Nineties follows in the footsteps of previous CNN decade series The Sixties, The Seventies and The Eighties. Executive produced by Emmy(R)-winning producers Tom Hanks and Gary Goetzman in association with HBO and Emmy-winning producer Mark Herzog, the eight-part series will highlight cultural and political milestones, from the birth of the internet to President Bill Clinton's impeachment that defined the decade.
CNN's three new shows will join the previously announced spiritual adventure series Believer with Reza Aslan, also launching next year.
In addition, CNN's 2017 slate will feature new seasons of other CNN Original Series, including the Peabody Award and Emmy(R)-winning Anthony Bourdain: Parts Unknown (S9 and S10), This is Life With Lisa Ling (S4), The Hunt with John Walsh (S4), Death Row Stories (S3), The Wonder List with Bill Weir (S3) and Finding Jesus (S2). The current CNN Original Series lineup also includes United Shades of America with W. Kamau Bell, Morgan Spurlock Inside Man, The Eighties and Declassified: Untold Stories of American Spies.
HLN returned to its news origins in 2016 under the new helm of Ken Jautz, executive vice president of CNN/U.S. The network currently features live coverage of national, regional, lifestyle, and entertainment stories in a fast-paced approachable tone with expert-led, personality driven hosts. Once again resonating with viewers, HLN kicks off every morning with the popular Morning Express franchise, followed by additional live news hours and hit CNN Original Series during the weekday capping off with iconic talker Nancy Grace in prime.
In 2016, HLN is showing growth in weekday primetime and total day among both total viewers and the key adults 25-54 demo.
In a changing television landscape, Morning Express host Robin Meade remains the longest-running female host on a national morning news program. As she celebrates her 15th year in this role, her show, Morning Express with Robin Meade, continues to be a ratings juggernaut for the network. The popular morning show is up double-digits year-to-date in both total viewers and adults 25-54.
On weekend mornings, Weekend Express with Lynn Smith is also delivering year-over-year increases in the double digits.
Joining the HLN line-up this summer will be a new three-hour daily program hosted by seasoned journalist Michaela Pereira. After three successful years as co-host of CNN's New Day, Pereira brings her news acumen, effervescent personality and POV to HLN. Setting itself apart from the competition, Pereira's new show will be the only national morning news program broadcast from Los Angeles. Telecast live from CNN's LA bureau from 10 a.m.-1 p.m. (ET), the show will have a bit of a "West Coast vibe," with lots of issue-driven conversation, lively guests and some lighter news.
Energized with a new brand voice and a slate of unapologetic, quality, young-appeal original comedy series, TBS has launched three consecutive hits this year: Angie Tribeca in January, Full Frontal with Samantha Bee in February and cable's #1 new comedy of 2016, The Detour, in March. Collectively, the three shows have attracted more than 27 million viewers who are new to TBS. They've also generated an enormous amount of buzz across the social media, including nearly 100 million Facebook and Twitter impressions for Angie Tribeca and nearly 36 million YouTube video views for Full Frontal with Samantha Bee.
In addition to new series, TBS's CONAN is enjoying a fresh spark thanks to host Conan O'Brien's excursions to such locations as Cuba, Armenia, Qatar and South Korea, not to mention the show's enormously popular "Clueless Gamer" segments.
TBS will keep its momentum going this summer and beyond with a second season of Angie Tribeca launching on Monday, June 6 and the new scripted comedy Wrecked on Tuesday, June 14. Later this year, TBS will launch its new mystery comedy Search Party, with Alia Shawkat (Arrested Development), and the alien-abduction comedy People of Earth, starring Wyatt Cenac (The Daily Show).
TBS will also be the television home of Turner Sports' new ELEAGUE. The first season will make its network debut Friday, May 27, at 10 p.m. (ET) with the world's elite Counter-Strike: Global Offensive teams facing off in a spectacular eSports competition.
TNT, basic cable's #1 network in primetime for the quarter-to-date, will build on its success by introducing bold, exciting and cinematic originals that will lure discerning viewers. It all starts with the June 14 premiere of Animal Kingdom, an unflinching family crime drama starring Ellen Barkin, Scott Speedman and Shawn Hatosy and executive-produced by John Wells and Jonathan Lisco. It will be followed in the fall by the premiere of Good Behavior, with Downton Abbey's Michelle Dockery in a no-holds-barred performance as a complicated woman trying to regain her life.
As part of the Turner portfolio's initiative to transform the viewing experience, TNT plans to present Animal Kingdom and Good Behavior with reduced commercial inventory compared to typical television dramas, which will add an extra 10 minutes of story to each episode.
TNT will continue to add to its slate of premium dramas in 2017 with three new series, including Will, a period drama told in contemporary style that the network greenlit this morning. Newcomer Laurie Davidson stars in the series, which follows the exploits of a young Will Shakespeare. Also starring are Olivia DeJonge (The Visit, Hiding), Colm Meaney (Star Trek: Deep Space Nine, Hell on Wheels), Mattias Inwood (The Shanara Chronicles), Jamie Campbell Bower (Sweeney Todd, The Twilight Saga) and Ewen Bremner (Transporting, Snowpiercer). Will comes to TNT from executive producers Craig Pearce (The Great Gatsby, Moulin Rouge!, Romeo + Juliet), Golden Globe(R) nominee Shekhar Kapur (Elizabeth), Alison Owen (Elizabeth) and Debra Hayward (Love Actually). Vince Gerardis (Jumper), Howard Braunstein (The Informant!, The Client List) and Louise Rosager also serve as executive producers on the series.
In addition to Will, next year's TNT slate will also include The Alienist, based on Caleb Carr's New York Times bestseller about a serial killer in New York during the Gilded Age, and Tales from the Crypt, a new horror block from executive producer M. Night Shyamalan being built around a revival of the Tales from the Crypt anthology series, complete with a reinvented Crypt Keeper.
On the development front, TNT announced this morning that it has ordered a pilot for the gripping political and social drama Civil, to be directed by seven-time Emmy(R) nominee Allen Coulter (Damages, Nurse Jackie, Ray Donovan) and written by Oscar(R) nominee Scott Smith (A Simple Plan). The story takes place in the wake of a hotly contested Presidential election, as America finds itself plunging into a modern day Civil War.
TNT also announced that it has cast Niecy Nash (Reno 911, Scream Queens, The Mindy Project) in Claws, a wickedly funny dramedy pilot set in a Florida nail salon and executive-produced by Rashida Jones, star of TBS's Angie Tribeca, and Will McCormack (A to Z).
One of Turner's youngest, most socially-engaged networks, truTV comes to Upfront with a robust slate that builds on its roster of original programming from some of the industry's freshest new comedic talent. Since its October 2014 rebrand, truTV has emerged as a network with a passionate fan base of viewers that are richer, smarter and younger, with a median age of only 37.
To build on its success, truTV announced last week that it has given the greenlight to three new series: Jon Glaser Loves Gear, Greatest Ever and Lifescaping (working title). truTV has also given the go-ahead to two new specials: The Problem with Apu (working title), a feature-length documentary from comedian Hari Kondabolu, and an-all new Impractical Jokers live special that will follow on the heels of last year's juggernaut live punishment event.
On the development front, truTV has ordered a total of six new pilots, including scripted offerings Melissa Hunter, and Andrea Savage and unscripted projects from Hari Kondabolu, Kevin Pereira and Olivia Lee. truTV is also developing a comedic news show created by Jena Friedman.
On the renewals side, truTV has ordered new seasons of Fameless, Hack My Life and its first-ever scripted comedy, Those Who Can't. Additional episodes have also been ordered for two first-season series - Comedy Knockout and Rachel Dratch's Late Night Snack - while new seasons are on deck for the hits Adam Ruins Everything, Billy on the Street, Impractical Jokers and The Carbonaro Effect.
Turner Sports, which is in the midst of the 2016 NBA Western Conference Finals, has a powerful portfolio of premium live sports content. The deep collection of marquee programming includes the NBA regular season, NBA All-Star and more NBA Playoff games than any network; MLB regular season and postseason telecasts; and exclusive coverage of the NCAA Division I Men's Basketball Championship (with CBS).
Next week, on Tuesday, May 24, Turner will officially begin its next major venture with the launch of ELEAGUE, a transformative professional eSports league. The inaugural season of ELEAGUE will feature the world's elite Counter-Strike: Global Offensive teams facing off in a dynamic eSports spectator experience that will be presented live across digital platforms Tuesday-Friday each week, along with a weekly Friday night showcase televised live on TBS at 10 p.m. (ET). ELEAGUE regular-season coverage will originate from Turner Studios in Atlanta, with the global championship to be held Saturday, July 30, offering a prize pool of $1.2 million.
Turner Sports is also home to leading digital brands including Bleacher Report, NCAA March Madness Live and NCAA.com, along with PGA.com and RyderCup.com. Additionally, Turner Sports co-manages the NBA's multimedia platforms including NBA TV, NBA.com, the NBA app, NBA LEAGUE PASS and WNBA.com.
Bleacher Report, Turner's 24/7 multi-sport digital destination, has established itself as an industry leader in the delivery of social-first content that has sparked unprecedented levels of engagement with its core young audience.
Consistently ranking as a top publisher on social media platforms, Bleacher Report generates more than 40 million social interactions each month. As part of Turner's $100 million investment in Bleacher Report over the next three years, the division is doubling down on its real-time delivery of social content across a growing array of distribution platforms.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStream Planet and ELEAGUE.