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[06/09/16 - 07:46 AM]
Comedy Central Launches Ultimate "Key & Peele" Digital Destination with Every Sketch Ever Created Including 176 Previously Unavailable Online
In addition, fans can type in unique URLs featuring memorable characters and sayings that will direct them to the site.

[via press release from Comedy Central]

COMEDY CENTRAL LAUNCHES THE ULTIMATE DIGITAL DESTINATION FOR "KEY & PEELE" CONTENT NEW SITE FEATURES EVERY SINGLE SKETCH CREATED INCLUDING 176 PREVIOUSLY UNAVAILABLE ONLINE

Digital Destination to Include Shareable Sketches, GIFs and Memes and an Illustrated Insider's "Key & Peele Dictionary" of Memorable Catchphrases

Site Can be Accessed by Customized URLs Featuring Memorable Characters and Phrases

NEW YORK, June 9, 2016 - Prepare to binge! Launching today, a new Comedy Central digital site offers fans and newcomers a treasure trove of content from Comedy Central's beloved hit comedy series "Key & Peele." The new site is the authoritatively and unequivocally complete K&P destination with over 300 sketches, including 176 sketches never before released digitally, as well as new, original content including sharable GIF's and memes and an illustrated insider's "Key & Peele Dictionary" highlighting some of the show's most memorable catchphrases. In addition, fans can type in unique URLs featuring memorable characters and sayings that will direct them to the site. Examples include liamneesons.com, obamaandluther.com, Isaidbiiiiiiiiiitch.com, meeganandandre.com and insubordinateandchurlish.com, holygarbanzobeans.com and of course cc.com/keyandpeele.

The site will be a robust experience that will include sketches filtered by season, character and category as well as curated by collections. Examples include celebrity favorites, sex, weed, nerd, horror, politics, and football. Fans can utilize the dictionary to bone up on the unforgettable language from the series - i.e. "Dicknanigans," "Nooice" and 'I said bitch." Additionally, every sketch will be accompanied by shareable GIFs and memes unique to the content. Other highlights include audiofiles, illustrations and a pronunciation guide.

"Fans constantly ask us when new online content is coming and we're really excited to announce it's finally here," said Key and Peele.

The Peabody(R) Award-winning and twelve-time Emmy(R) Award-nominated series, featuring Keegan-Michael Key and Jordan Peele, has become a true multiplatform phenomenon and boasts over a billion streams across multiple digital platforms. The site will showcase fan-favorite characters like Meegan and Andre, Mr. Garvey, the substitute teacher, Wendell and the Valets along with additional beloved personalities.

"Key & Peele" features Keegan-Michael Key and Jordan Peele, who are best known for their impressive ability for improv, celebrity impressions and conjuring up original characters. The show utilizes filmed sketches to examine life in a provocative and irreverent way, from two men used to being on the outside looking in. Whether it's satirizing the President, black Republicans, or taking on religion, "Key & Peele" showcases their chemistry, camaraderie and unique point of view, born from their shared background and experiences growing up biracial in a not quite post-racial world.

Credits for the series include Key, Peele, Jay Martel, Ian Roberts, Peter Principato and Joel Zadak as Executive Producers. It was directed by Peter Atencio who was also co-executive producer.

Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.





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· KEY & PEELE (COMEDY CENTRAL)





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