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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[10/24/25 - 02:30 PM] Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.
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[10/24/25 - 02:02 PM] "20/20" Is Friday's Most-Watched Newsmagazine Across the Board In addition, "20/20" posted its best Adults 25-54 in more than four months.
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[10/24/25 - 02:01 PM] ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week "Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.
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[10/24/25 - 01:05 PM] "Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.
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[10/24/25 - 08:01 AM] Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.
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[10/24/25 - 07:14 AM] FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.
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[10/24/25 - 07:01 AM] Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.
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[10/24/25 - 07:01 AM] Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5 Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.
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[10/24/25 - 06:00 AM] The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.
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[10/23/25 - 05:01 PM] Video: "As You Stood By" - Official Trailer - Netflix When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.
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[10/23/25 - 02:33 PM] Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.
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[10/23/25 - 02:28 PM] The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.
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[10/23/25 - 01:30 PM] Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15 The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.
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[10/23/25 - 12:01 PM] Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge" In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.
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[10/23/25 - 12:00 PM] FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak Included in the investment is a first look development deal through Chain Media.
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