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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[05/21/26 - 12:00 PM] What's New on HBO Max This June Highlights include the return of "House of the Dragon" and the debut of "Life, Larry and the Pursuit of Unhappiness."
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[05/21/26 - 11:00 AM] A24's "How to Make a Killing" Begins Streaming Exclusively on HBO Max June 19 Disowned at birth by his obscenely wealthy family, blue-collar Becket Redfellow (Glen Powell) will stop at nothing to reclaim his inheritance, no matter how many relatives stand in his way.
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[05/21/26 - 10:00 AM] Video: Trailer & Key Art Debut - Hulu Original "Hannah Berner: None of My Business" Hannah Berner delivers her most vulnerable material yet - questioning her future, exposing her unorthodox career path, dishing dating secrets and admitting she's "part-time hot" in this sensational sophomore special.
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[05/21/26 - 10:00 AM] HBO Original Documentary "Earth, Wind & Fire (To Be Celestial vs. That's the Weight of the World)" Debuts June 7 Acclaimed producer, director, and musician Ahmir "Questlove" Thompson tells the story of the legendary nine-time Grammy Award-winning band.
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[05/21/26 - 10:00 AM] The Tony Awards to Feature Showstopping Performances by All of the Best Musical and Best Revival of a Musical Nominees Additional performances will be announced in the coming weeks.
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[05/21/26 - 09:02 AM] HBO Max Announces the Debut of HBO Original "House of the Dragon" with American Sign Language (ASL) to Mark Global Accessibility Awareness Day Season one with ASL will debut on May 29, followed by season two on June 15.
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[05/21/26 - 09:00 AM] Video: Acorn TV Releases Trailer and Key Art for All-New Season of Fan-Favorite Mystery Thriller "Harry Wild" Premiering Monday, June 22 on Acorn TV Season five marks a highly anticipated on-screen reunion between Jane Seymour, who stars and executive produces, and Joe Lando, her longtime co-star from the beloved Emmy and Golden Globe Award-winning series "Dr. Quinn, Medicine Woman."
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[05/21/26 - 08:16 AM] "Emily in Paris" Begins Production in Greece for the 6th and Final Season Since its debut in 2020, Seasons 1-5 have spent 32 weeks on the Netflix Global Top 10 list, reached #1 in 90 countries, and accumulated over 250 million views.
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[05/21/26 - 08:02 AM] ID Explores the Dark Reality Behind Viral "Pearadise" Community in New Docuseries - "Big Girls Wanted: Escaping Pearadise" Premieres Wednesday, June 10 from 8-11PM ET/PT In 2020, a social media-driven community known as "Pearadise" began gaining attention online, positioning itself as a space dedicated to sisterhood and body positivity for plus-size women.
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[05/21/26 - 08:01 AM] Video: "Untold UK: Vinnie Jones" - Official Trailer - Netflix This is the story of Vinnie Jones' rise, fall and comeback against odds - and red cards - from one of football's most notorious hard men to FA cup winner.
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[05/21/26 - 07:30 AM] "Jackass" Returns to Paramount+ Seasons 1-3 return to Paramount+ today in restored original versions - bringing fans closer than ever to the episodes as they first aired, or were originally intended to air, by Johnny Knoxville and the original creative team.
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[05/21/26 - 07:01 AM] NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
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[05/21/26 - 07:00 AM] Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.
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[05/21/26 - 06:30 AM] Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28 When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.
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[05/21/26 - 06:01 AM] Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.
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