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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[10/05/26 - 11:06 AM] Bravo's "Southern Charm" Returns for Season 12 with Secrets Simmering in the South on Thursday, Nov. 12 at 9 P.M. ET/PT Charmers Venita Aspen, Salley Carson, Craig Conover, Austen Kroll, Madison LeCroy, Molly O'Connell, Rodrigo Reyes, Whitner Slagsvol and Shep Rose return.
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[10/05/26 - 11:01 AM] NBC Sports to Present 60+ Big East Men's and Women's Basketball Games in 2026-27 on NBC, Peacock, and NBCSN NBC Sports will present a slate of nearly 65 Big East basketball regular-season and tournament games this season, with 47 Big East men's games and 16 women's games presented across NBC, Peacock and NBCSN.
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[10/05/26 - 11:01 AM] Apple TV's Hit Thriller "Imperfect Women" to Return for a Gripping Second Season The series is returning for a compelling new chapter set on Martha's Vineyard that will revolve around fan-favorite character Eleanor, played by Kerry Washington, who will reprise her role and serve as executive producer alongside Elisabeth Moss.
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[10/05/26 - 11:01 AM] Prime Video Debuts First Look Images for New Original Series "Bloodaxe," from the Creator of "Vikings" All eight episodes will premiere exclusively on Prime Video in more than 240 countries and territories worldwide, and as previously announced, "Bloodaxe" has been picked up for a second season which is currently in production in Ireland.
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[10/05/26 - 11:00 AM] Paramount+ Renews "Tulsa King" for a Fifth Season Ahead of the Season Four Premiere on October 16 Season five will return to Dwight "The General" Manfredi's mafia roots, relocating production from Atlanta to New York to coincide with the storyline, with production now underway.
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[10/05/26 - 09:01 AM] Video: NBC Debuts Official Season 3 Trailer, Photos & Key Art for "Happy's Place" Guest stars this season include James Denton, Jane Lynch, and Justina Machado.
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[10/05/26 - 09:01 AM] The Soul Train Awards Nominees Are In, and Fans Decide the Winners in Two New Categories! Voting is open now through October 16, and fans can see who takes home the trophies Friday, November 27, at 8 p.m. ET/PT on BET, with a simulcast on CBS, BET Her, VH1, MTV2, and LOGO.
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[10/05/26 - 08:31 AM] BritBox Reveals Further Cast Joining Edward Bluemel in "Hercule" Jessica Alexander, Honor Swinton Byrne, Omari Douglas, Paul Forman, Arthur Hughes, Ralf Little, River Medway, Katherine Parkinson, Natalie Quarry, Toby Stephens set to join the much-anticipated series.
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[10/05/26 - 08:01 AM] Food Network Sets Premiere Date For New Season of "Harry Potter: Wizards of Baking" Celebrating the 25th anniversary of the iconic first film in the series, the new season introduces a tournament twist with four teams of three, each representing one of the four Hogwarts Houses - Gryffindor, Hufflepuff, Ravenclaw and Slytherin.
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[10/05/26 - 08:01 AM] Prime Video Casts Sean Teale, Sarah Jeffery, Megan Stott, Lili Simmons, Anthony Keyvan, JoBeth Williams in "Things We Never Got Over" The project is the series adaptation of Lucy Score's bestselling novel.
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[10/05/26 - 07:19 AM] Video: "The Institute" Season 2 (MGM+ 2026 Series) Official Trailer The series returns for a new season November 8 on MGM+.
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[10/05/26 - 07:01 AM] Video: "Animals" - Official Trailer #2 - Netflix When their son is kidnapped, an LA mayoral candidate and his wife scramble to raise the ransom while making choices that could tear their world apart.
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[10/05/26 - 07:01 AM] Prime Video Releases Key Art for the Final Season of "Maxton Hall - The World Between Us" The third and final season of the most successful international scripted original series in Prime Video history premieres worldwide on Prime Video on December 9, 2026.
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[10/05/26 - 06:01 AM] David Ellison and Ynon Kreiz Announce Their CEO Leadership Team for Skydance Following Anticipated Close of Warner Bros. Discovery Acquisition Drawing on deep expertise across entertainment, technology, and business operations, the CLT brings together leaders from both companies and reflects their complementary strengths.
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[10/05/26 - 06:01 AM] "CMA Presents I Will Always Love You: A Celebration of Dolly Parton" Reveals Star-Studded Lineup The special airs Wednesday, October 21 (9:00-11:00 p.m. EDT) on ABC and Disney+ in the U.S. and internationally, available next day on Hulu, and will be filmed before a live audience at Belmont University's Fisher Center for the Performing Arts in Nashville.
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