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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[09/25/26 - 07:04 AM] Video: AMC+ Unveils Bewitching Trailer for the Highly Anticipated Contemporary Mystery Thriller, "Yaga" The contemporary mystery thriller which reimagines the myth of Baba Yaga, is set for a two-episode premiere on Friday, October 23, exclusively in the U.S. on AMC+.
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[09/25/26 - 07:00 AM] Paramount and Spotify Partner for the "2026 MTV Video Music Awards (VMAs)" on CBS The collaboration will extend the "VMAs" experience through a dedicated on-platform destination on Spotify, launching today.
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[09/25/26 - 05:17 AM] Video: "#Love" - Official Trailer - Netflix A practical dating app founder and her adventurous competitor test their opposing theories about love through a 60-day challenge to find the right match.
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[09/24/26 - 03:01 PM] Video: "Did Someone Happen to Mention Me?" - Official Trailer - Netflix Once Japan's most renowned actor, Gen is suddenly forgotten. Fueled by a need for recognition, he claws his way back from zero in this comedy.
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[09/24/26 - 02:02 PM] Tubi Announces New Original Docuseries "Just One Before I Die" Offering an Inside Look at the Buffalo Bills Fanbase All episodes premiere for free exclusively on Tubi on Wednesday, October 21.
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[09/24/26 - 02:01 PM] Prime Video Announces Worldwide Exclusive Streaming of "Quiz from God," a Reboot of the Phenomenal Korean Mystery Drama, Starring Shotaro Mamiya - Premiering Friday, Dec 4, 2026 The series follows Haruto Hatsushima, a genius forensic pathologist and former neurosurgeon hailed by those around him as "a genius chosen by God" - yet dismissed as being eccentric by his colleagues.
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[09/24/26 - 12:25 PM] ABC News Wins Across the Board in Late Night and Friday Night "20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.
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[09/24/26 - 12:01 PM] "The Graham Norton Show" Returns with All-New Episodes Thursday, October 1 on BBC America Episodes will also be available to stream on AMC+, Acorn TV, and All Reality.
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[09/24/26 - 12:00 PM] Presenters Announced for the "2026 Video Music Awards (VMAs)" Airing Sunday, Sept. 27 on CBS Alex Warren, Belmont Cameli, Brandon Sklenar, Charli xcx, Ciara Miller, David Corenswet, Ella Bright, Isabel May, Jeff Probst, Rachel Dratch, Teyana Taylor, Troye Sivan, and Tyla are among the featured talent.
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[09/24/26 - 11:29 AM] Marquee Championship Doubleheader Leads UFC Return to Madison Square Garden Streaming on Paramount+ Saturday, November 14 In the main event, newly crowned undisputed UFC heavyweight champion Ciryl Gane looks to make his first title defense against No. 4 ranked contender Josh Hokit.
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[09/24/26 - 10:02 AM] "The Beast in Me" Returning for a Second Season on Netflix as Netflix and Howard Gordon Forge Creative Partnership Executive producer Claire Danes will reprise her Emmy-nominated role as Aggie Wiggs.
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[09/24/26 - 10:01 AM] What's New on HBO Max This October Streaming premieres include "The Housemaid" (October 9), "The Death of Robin Hood" (October 16), and "The Invite" (October 23).
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[09/24/26 - 10:01 AM] Netflix Announces Sesame Street Expansion, New Shows from the World of "Gabby's Dollhouse," "Puppy Pirates" and More For Preschoolers and Kids Highlights include "Gabby's Dollhouse: Makers and Bakers," hosted by Laila Lockhart Kraner as Gabby, as talented young baker-and-maker duos take on whimsical crafting and baking challenges judged by Aidy Bryant, Justin Willman and Melissa VillaseƱor.
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[09/24/26 - 10:01 AM] AMC Global Media Returns to New York Comic Con's Main Stage with Standout Panels and Never-Before-Seen Previews "Kill Jackie," "Yaga," "Anne Rice's Mayfair Witches," "The Walking Dead: Daryl Dixon," and "The Boulet Brothers' Dragula" are among the featured properties.
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[09/24/26 - 09:31 AM] Netflix Hosts First UK Upfront New commissions include scripted series "Witch Hunt" and comedy entertainment "Hot or Cold."
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