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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[09/10/26 - 12:03 PM] Get Unprecedented Access Inside Las Vegas' Golden Nugget Casino in "Secret Life of a Vegas Casino" - Premieres Tuesday, September 29 on Discovery Channel Just off the chaos of busy Fremont Street, cameras capture the real-life and often shocking moments that unfold around the clock: unruly guests, high-pressure special events and the relentless efforts required to keep thousands of people safe and entertained each day.
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[09/10/26 - 11:06 AM] Video: Tubi Drops Official Trailer for New Original Horror-Comedy Film "Buzzkill" When a group of sorority sisters find themselves trapped with a vengeful killer, party-girl Nora (Siena Agudong) knows that the drunker she gets, the more her tipsy memories start revealing clues about who's murdering her friends.
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[09/10/26 - 11:06 AM] Ovation TV to Debut the U.S. Premiere of "Murdoch Mysteries" Season 20 on October 5 Set in Toronto at the dawn of the 20th century, the one-hour drama series explores the intriguing world of William Murdoch (Yannick Bisson), a methodical and dashing detective who pioneers innovative forensic techniques to solve some of the city's most gruesome murders.
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[09/10/26 - 11:02 AM] Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.
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[09/10/26 - 11:01 AM] Video: "Prison Break: Black Creek" - Now in Production - Hulu Welcome to Black Creek Penitentiary.
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[09/10/26 - 11:01 AM] HBO to Debut the Tony and Olivier Award-Winning Play "Oh, Mary!" in 2027 Cole Escola, Giles Terera, Bianca Leigh, Tony Macht and Michael Urie will star in the filmed adaptation.
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[09/10/26 - 11:00 AM] E!'s New Gilded Pleasure Is Here! "The Golden Life" Premieres Tuesday, October 20 at 10 PM ET/PT Kelly Bensimon, Countess Luann De Lesseps, Dorinda Medley, Sonja Morgan, and Ramona Singer are bringing decades of friendship and feuds to sunny Palm Beach, FL, for a new start in the Sunshine State.
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[09/10/26 - 10:31 AM] Karen Kingsbury's "The Christmas Ring" to Premiere as Part of Great American Christmas 2026 Jana Kramer, Ben Hollingsworth, Kelsey Grammer, Megan Ashley Brown, and Jessie James Decker star in the project, which is based on the 2025 book of the same name.
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[09/10/26 - 10:00 AM] Video: Peacock Debuts Teaser, Key Art & First Look Images for "The Good Daughter" Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the project, premiering November 12.
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[09/10/26 - 10:00 AM] Snoop Dogg to Host the "2026 MTV Video Music Awards" ("VMAs") Sunday, Sept. 27 on CBS Snoop Dogg is a 13-time "VMAs" nominee, having won three awards.
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[09/10/26 - 09:56 AM] OWN's Hit Dating Series "Ready to Love" Heads to Chicago for an All-New Season Premiering Friday, October 2 The series follows a vibrant group of successful Black singles in their 30s and 40s as they navigate the excitement, challenges, and unexpected twists of finding lasting love in the Windy City.
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[09/10/26 - 09:31 AM] Sam Morril Returns to Netflix with a New One-Hour Stand-Up Special, "Incorrect" The special premieres globally on September 29.
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[09/10/26 - 09:09 AM] Women's Flyweight Championship Headlines First-Ever UFC Main Card to Air Live on Both CBS and Paramount+ UFC 332: Silva vs. Wang takes place Saturday, October 3 at the Delta Center and for the first time, the entire main card will air on both CBS and Paramount+, beginning at a special start time of 8 p.m. ET / 5 p.m. PT.
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[09/10/26 - 09:01 AM] Starz Sets December 4 Two-Episode Premiere for Third and Final Season of Groundbreaking Drama "P-Valley" Subsequent new episodes will be available to stream weekly on Fridays only on the Starz app, and all Starz streaming and on-demand platforms.
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[09/10/26 - 09:01 AM] Netflix's "Nobody Wants This" Season 3 - First Look + Teaser Art Debut & Date Announcement The series returns to Netflix on Thursday, October 22.
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