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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[09/23/26 - 10:02 AM] Video: "Bite Size Terror" - Official Trailer - Tubi Original A bite-sized horror anthology where seemingly harmless encounters, desires, and decisions take terrifying turns.
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[09/23/26 - 09:32 AM] "Be My Guest with Ina Garten" Is Back with Brand-New Episodes Filled with Special Guests, Good Food and Great Conversation The season kicks off with a visit from the creative, award-winning pastry chef Christina Tosi who joins Ina for a perfect day of cooking and conversation at the barn.
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[09/23/26 - 09:01 AM] A24's "The Invite" Begins Streaming Exclusively on HBO Max October 23 The film stars Seth Rogen, Olivia Wilde, Penélope Cruz, and Edward Norton.
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[09/23/26 - 08:31 AM] Netflix's "Chef's Table" Franchise Returns with Two New Seasons "Chef's Table: Icons" and "Chef's Table: Desserts" are both on tap.
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[09/23/26 - 08:01 AM] Video: "Gamechangers: Mother/Athlete" - Official Trailer - The Roku Channel Five trailblazing WNBA players - Sheryl Swoopes, Bria Hartley, Skylar Diggins, Allison Feaster, and Natalie Achonwa - talk about the physical, emotional, and professional challenges of becoming mothers while competing at the highest level of the sport.
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[09/23/26 - 07:31 AM] AMC Global Media's October Highlights Include "Kill Jackie," "Yaga," "V/H/S/Mixtape," "Signora Volpe" and More Other series premieres include "Archive X: Unexplained Phenomena" and "This is Not a Murder Mystery."
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[09/23/26 - 07:26 AM] OWN Announces October Premiere Dates for Iyanla Vanzant's Two New OWN Spotlight Specials OWN Spotlight specials feature candid conversations and thought-provoking documentaries hosted by Oprah Winfrey and other creators, shining a light on the issues, stories, and achievements shaping Black communities.
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[09/23/26 - 07:01 AM] Roku Launches New Live Sports Talk Series "Pregame with Matthew Berry" Produced by Berry's Fantasy Life, "Pregame with Matthew Berry" will stream Monday through Friday from 12:00 PM to 2:00 PM ET on The Roku Channel's Roku Sports Channel.
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[09/23/26 - 06:11 AM] "CNBC Innovation Lab" Premieres on Saturday, September 26 at 4PM ET on CNBC Hosted by Jon Fortt, CNBC will debut an in-depth, one-hour special, "CNBC Innovation Lab," examining how artificial intelligence is reshaping the labor market and society, particularly for younger workers entering an AI-driven world.
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