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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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| [via press release from FOX Sports] |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[09/29/26 - 09:01 AM] Video: Trailer & Key Art Debut - Hulu's "Phony" "Phony" premieres on October 20 on Hulu and Hulu on Disney+ for bundle subscribers in the US, and Disney+ internationally.
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[09/29/26 - 09:00 AM] Paramount+ Presents a Historic Week of Combat Sports Headlined by "UFC 332: Silva vs. Wang," The First Full Main Card of a UFC Numbered Event Ever Simulcast on CBS and Paramount+ CBS coverage of UFC 332 will immediately follow college football on Saturday at 7:30 PM, ET/ 4:30 PM, PT.
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[09/29/26 - 08:16 AM] Video: "Campus Drivers" - Official Teaser - Prime Video The adaptation of C.S. Quill's saga premieres November 6 on Prime Video.
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[09/29/26 - 08:07 AM] Discovery Channel October Programming Highlights New seasons of "Contraband: Seized at the Border" and "Rocky Mountain Wreckers" will join the previously announced return of "Gold Rush."
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[09/29/26 - 08:01 AM] Investigation Discovery Spotlights the Haight Family Tragedy in New Special "Toxic: What Happened in the Haight House?" The two-hour special premieres Tuesday, October 27 from 9-11pm ET/PT on ID and will be available to stream on HBO Max, anchoring the network's 5th annual "No Excuse for Abuse" campaign for Domestic Violence Awareness Month.
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[09/29/26 - 07:31 AM] Joins the Cast of AMC Global Media's Critically Acclaimed Drama, "The Audacity" Hollander will portray Big Tim, the powerful tech billionaire and CEO of Cupertino, whose carefully curated public persona masks his insatiable appetite for control and revenge.
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[09/29/26 - 07:16 AM] "Icebreaker" Sticks the Landing, Adding Six to Round Out Series Regulars Gabriel Tierney, Auli'i Cravalho, Peter Berry, Chaneil Kular, Devin Craig, and Aidan Shaw join the previously announced leads Daisy Jelley and Connor Simos.
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[09/29/26 - 07:05 AM] Paramount+ Announces Upcoming Slate of British Series from A24 These series include the upcoming comedy, "It Gets Worse," the coming-of-age drama, "Major Players," and the TV adaption of the award-winning, New York Times-bestselling novel, "The Ministry of Time."
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[09/29/26 - 07:01 AM] Video: "Rivals" Season Two Trailer Debut Romance and rivalry takes centre stage as new trailer teases what lies ahead the rest of the season for the residents of Rutshire.
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[09/29/26 - 06:01 AM] Video: Apple TV Unveils Trailer for Gripping New Drama "Nocturne" "Nocturne" will make its global debut on Friday, October 30, 2026, with the first two episodes, followed by new episodes every Friday through December 25, 2026, on Apple TV.
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[09/29/26 - 05:01 AM] Video: "The One About Matthew Perry" - Official Trailer - Netflix This documentary series chronicles the Hollywood success, outspoken advocacy and tragic death of the beloved "Friends" star, as told by his inner circle.
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[09/29/26 - 05:01 AM] Apple TV Announces Second Season for French Drama "Careme" Starring Benjamin Voisin "Carême" follows the thrilling story of the world's first celebrity chef, Antonin Carême (Benjamin Voisin), who rose from humble beginnings in Paris to the height of culinary stardom in Napoleon's Europe.
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[09/29/26 - 02:01 AM] Video: "Ranma1/2" Season 3 - Official Trailer - Netflix The slapstick, action-packed romcom returns with a third season!
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[09/28/26 - 08:01 PM] Scrubs On: "Miracles of the ER" Premieres November 12 on Netflix From the award-winning creators of "Tears on Fire," the series reunites director Isaac Li, writer-director Huang Ching-tsu and producer Jade Lee for a pulse-pounding look at life on the front lines of emergency care.
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[09/28/26 - 07:01 PM] Video: "100 Days of Deception" - Official Trailer - Netflix Hoping for freedom, Gyeongseong's top pickpocket infiltrates the Japanese colonial government to steal secrets - only to fall for her target's son.
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