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[01/17/17 - 06:09 AM] FOX Sports to Stream Super Bowl LI Live on FOX Sports GO For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. |
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FOX SPORTS TO STREAM SUPER BOWL LI LIVE ON FOX SPORTS GO
170 FOX Affiliates to Collaborate on First Ever Local Ad Insertions in Super Bowl Stream
LOS ANGELES - FOX Sports today announced that it will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live events and studio programming. Fans around the country will be able to stream the biggest television event of the year at FOXSportsGo.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
For the first time ever, a live stream of the Super Bowl will feature local advertisement integration. More than 170 FOX affiliates around the country have already committed to partnering with FOX Sports to program local digital ads. Participating affiliates will have access to same ad inventory for both the linear and digital broadcasts of the February 5 game.
FOX Sports President, COO and Executive Producer Eric Shanks said: "As part of the buildup to this year's Super Bowl, we're committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year's game even more of a personal experience for every fan."
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: "We're excited that this year's Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future."
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
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[11/09/26 - 10:30 AM] FOX Entertainment Docuseries "The Well" Is Now Streaming Exclusively on Hulu Produced by FOX Entertainment Studios, Mountain Top Pictures, Haven Entertainment and Fairvale Entertainment, "The Well" investigates more than 200 unsolved murders that continue to haunt California's San Joaquin County, including those linked to the infamous Speed Freak Killers.
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[11/09/26 - 09:11 AM] Peacock's "Here Come the Irish" Returns for Season Three Monday, Dec. 14, Chronicling the Trials and Triumphs of Notre Dame's Defining Season "Here Come the Irish" follows Notre Dame in the aftermath of the playoffs as the team enters a new season fueled by grit, determination and brotherhood, with their sights set on reaching new heights.
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[11/09/26 - 09:03 AM] BritBox Launches "Austen Untold" Anthology Franchise with Greenlight of New Series "The Other Elliot Sister" "The Other Elliot Sister" builds on the approach established by "The Other Bennet Sister," placing a character previously confined to the margins at the heart of her own story.
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[11/09/26 - 09:01 AM] Video: "The Trials of Karen Read" - Official Trailer - Netflix An accident, a deadly fight or an elaborate cover-up? This true-crime series digs into the murder trials of Karen Read that sparked viral conspiracies.
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[11/09/26 - 09:01 AM] Video: Prime Video Unveils New Trailer for "Blade Runner 2099" All eight episodes of the highly anticipated limited series will premiere on November 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[11/09/26 - 08:31 AM] ESPN Secures Exclusive Media Rights to New Games in Expanded 24-Team College Football Playoff The agreement runs through the 2031-32 season and builds on the six-year agreement ESPN and the CFP announced in 2024, which began with the 2026-27 season.
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[11/09/26 - 07:30 AM] Peacock to Exclusively Stream "One Night Only" Beginning December 4 The film stars Academy Award nominee Monica Barbaro and BAFTA nominee Callum Turner, alongside Maya Hawke, Julia Fox and more.
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[11/09/26 - 06:31 AM] "Darius Rucker: They Called Me Hootie" Premieres Monday, Nov. 16, on Hulu and Disney+ in Select Markets Internationally The new feature-length documentary explores the triumphs and hardships that shaped Rucker's life, from his childhood in Charleston, South Carolina, to music superstardom around the globe.
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[11/09/26 - 06:01 AM] Video: Prime Video Releases the Trailer for the Final Season of "Maxton Hall - The World Between Us" The first two episodes of the six-part season will be available on Prime Video starting December 9, 2026, followed by a new episode each week until the grand finale on December 23, 2026.
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[11/09/26 - 05:01 AM] Video: "The Unthinkable Daughter" - Official Trailer - Netflix Decades after the crimes that shocked Brazil, Suzane von Richthofen speaks in exclusive interviews about the murders of her parents and their aftermath.
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[11/07/26 - 07:31 AM] Video: "Salish's 12 Games of Christmas" - Official Trailer - Netflix Salish Matter and seven of her closest friends go head to head in 12 epic holiday challenges for a mountain of Christmas presents, with her dad, Jordan, as host.
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[11/07/26 - 12:01 AM] Video: "Ethos" Season 2 - Official Teaser - Netflix Written and directed by Berkun Oya, "Ethos" returns for its second season of four episodes after six years, only on Netflix November 12.
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[11/06/26 - 01:55 PM] Paramount Network to Launch Original Series "American Mayhem," Hosted by Larry the Cable Guy and Produced by V10 Entertainment, on Friday, Nov. 13 With his signature heartland humor, Larry the Cable Guy guides viewers through a fast-paced collection of funny, unexpected and relatable moments captured across America.
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[11/06/26 - 11:40 AM] Romantic Epic "The Remarried Empress" Becomes The Most Viewed Local Original Premiere of All Time on Disney+ Globally It currently ranks as the number one Korean title premiere in over 50 global markets including the US, the UK, France, Spain, Germany, Mexico, Chile, ANZ and Canada.
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[11/06/26 - 10:56 AM] ABC News Wins Across Sunday Morning, Friday Night and Late-Night "20/20: Justice for Faith" ranked as Friday's No. 1 newsmagazine in Adults 25-54 (437,000) and Adults 18-49 (341,000) on October 30.
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