HALLMARK CHANNEL EVERYWHERE LAUNCHES ON ROKU

New York, NY, February 28, 2017 - Hallmark Channel, TV's leading destination for family friendly entertainment, announced today the launch of its streaming TV Everywhere app on Roku players and integrated Roku TVs. Hallmark Channel Everywhere on Roku, created in partnership with Bottle Rocket's(TM) TV Everywhere platform AWE, will give authenticated users access to a curated selection of Hallmark Channel's original movies and specials, as well as day-after-air full episodes of the network's scripted primetime series and daytime lifestyle program, "Home & Family."

"Demand for Hallmark Channel's unique brand of family entertainment is at an all-time high and we are dedicated to meeting this demand and allowing our loyal viewers to connect with our brand whenever they want and in as many ways as possible," said Chad Harris, senior vice president, business development. "The launch of Hallmark Channel Everywhere on Roku is just the latest development in our ongoing strategy to provide pay-TV subscribers access to our content across the digital space."

"The Hallmark Channel Roku app is based on our AWE platform. We're very excited about this release and viewers are excited too, giving it a 4.5 star rating," said Calvin Carter, founder and CEO of Bottle Rocket. "When viewers watch Hallmark Channel on Roku devices, they'll enjoy a premium user experience that pushes the boundaries of OTT apps."

In addition to Roku's platform, the Hallmark Channel Everywhere app is available to pay-TV subscribers on Apple and Android-based phones and tablets, in addition to Apple TV and Amazon Fire.

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ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls," "The Middle," "Last Man Standing," and "Frasier." Hallmark Cards, Inc. owns and operates Crown Media Family Networks. Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube

ABOUT BOTTLE ROCKET

Bottle Rocket is an international, multi-disciplinary studio that connects future-focused brands to their customers through sophisticated yet simple mobile and connected device experiences. With our award-winning applications and solutions, our partners strengthen their businesses through enhanced user and brand interactions. Our more than 250 iOS, Android, streaming device, wearable, VR, and TV experiences have set new standards in connecting people to what they want.