or


[04/19/17 - 07:54 AM]
Crackle's BreakFree Ad Strategy Brings Significant Lift to Viewer Engagement
BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

[via press release from Crackle]

CRACKLE'S BREAKFREE AD STRATEGY BRINGS SIGNIFICANT LIFT TO VIEWER ENGAGEMENT; NIELSEN STUDY SHOWS HIGHER BRAND RECALL WITH FEWER ADS

CRACKLE ALSO JOINS FORCES WITH A.V. CLUB AND MASHABLE AS PART OF AN EXPANSION OF THE BREAKFREE EXPERIENCE

New York, April 19, 2017 -- At their upfront presentation today, Crackle released the results of a Nielsen study they commissioned that sheds light on the free, ad supported service's innovative approach to advertising called 'BreakFree.' A first-to-market, premium experience for both the consumer and the advertiser, BreakFree promotes binge viewing of Crackle original content and allows for a second touch point of engagement and relevant content for the viewer to go deeper into the show.

Working with Nielsen, Crackle set out to assess both the impact of the network's over the top channel in driving brand lift, and separately, to understand the optimal frequency of advertising within Crackle's BreakFree ad environment encouraging binge-viewing. The results, based on the use of BreakFree in Crackle's tech-centric drama, "StartUp," proved that even with significantly less ads served, advertiser performance can be excellent if wrapped with compelling content. Key findings included:

The BreakFree ad environment outperforms linear television

· Engagement while viewing content, even with less frequency of a brand's ad, resulted in brand lift and affinity as high or higher than if the ad ran 8x+

· Crackle viewers are 7x more likely to recall BreakFree ads vs traditional advertising

BreakFree delivers for brands

· Average Brand - Aided Recall: 76%

· Average Brand Affinity Increase: 25%

· Average Recommendation Intent Increase: 22%

BreakFree creates a more binge- friendly experience for viewers

· 74% of respondents were interested/engaged with the BreakFree story lines

· Majority of respondents described the ad experience as "creative" or "entertaining"

· 68% of respondents indicated that they were likely to binge-view episodes of "StartUp"

· 42% of respondents "could spend all day" watching "StartUp"

"We took a risk out of the gates with BreakFree, and the Nielsen results show that we are onto something very compelling," said Rene Santaella, Senior Vice President, Global Ad Strategy & Operations, Sony Pictures Television Networks. "BreakFree ads perform better than live TV advertising for brand recall, purchase intent and recommendation intent, and are considered a more creative and innovative ad experience. Everyone wins."

"We are extremely happy with how BreakFree performed and how quickly it was adopted by our advertisers," said James Smith, Senior Vice President, Digital Media Sales, Sony Pictures Television Networks. "The blue chip partners that came on board for our launch are testament of the markets readiness for new ad models that focus on viewer attention and return on investment." In the case of our most recent dramas, BreakFree participating advertisers included Sprint, Cadillac, Microsoft, Jaguar, Telltale Games and Infiniti.

Crackle's ongoing commitment to BreakFree advertising, a first-to-market premium experience for both the consumer and the advertiser, is further evidenced by an announcement made today. Crackle will be joining forces with two leading publishers -- Fusion Media Group's A.V. Club and Mashable - to produce stand-alone video content as an extension to our network's originals. By aligning with these two brands, consumers will have access to engaging, relevant and exclusive content which will be available on Crackle as well as on their respective editorial platforms.





  [april 2017]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.

[03/28/24 - 08:01 AM]
Video: "The Sympathizer" - Official Trailer - Max
Based on the Pulitzer Prize-winning novel by Viet Thanh Nguyen, the limited series premieres April 14.

[03/28/24 - 07:03 AM]
Video: Paramount+ Reveals Teaser Trailer and Announces June 2 Premiere Date for the Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[03/28/24 - 07:01 AM]
Video: "Unfrosted" - Official Trailer - Netflix
In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.

[03/28/24 - 06:31 AM]
Netflix Announces Agatha Christie Series "The Seven Dials Mystery" by "Broadchurch" Writer Chris Chibnall
"The Seven Dials Mystery" is the first series to go into production with Orchid Pictures and will begin filming this summer.