EDITORS, PLEASE NOTE:

With summer on its way out, HBO is giving subscribers an early sneak peek at this fall's original new drama series THE DEUCE, with a special advance premiere of the first episode available starting FRIDAY, AUG. 25 via HBO NOW, HBO GO, HBO On Demand and affiliate portals.

Created by George Pelecanos and David Simon and starring James Franco and Maggie Gyllenhaal, THE DEUCE follows the story of the legalization and subsequent rise of the porn industry in New York's Times Square from the early 1970s through the mid-1980s, exploring the rough-and-tumble world at the pioneering moments of what would become the billion-dollar American sex industry. George Pelecanos, David Simon, James Franco and Nina K. Noble executive produce.

THE DEUCE debuts Sunday, Sept. 10 (9:00-10:20 p.m. ET/PT) on HBO, with the season's other seven episodes airing and streaming on subsequent Sundays at 9:00 p.m.

THE DEUCE - OFFICIAL TRAILER

THE DEUCE - Episode #1: "Pilot"

Twin brothers Vincent (James Franco) and Frankie Martino (James Franco) - one a double-shifting bartender with two kids and a wayward wife in Brooklyn, the second an insouciant gambler with piling mob debts - navigate their way through the rough-and-tumble world of 1971 Times Square.

While Vincent plots ways to improve his situation and pay off his brother's debt, he crosses paths with other midtown denizens - including veteran hookers Candy (Maggie Gyllenhaal) and Ashley (Jamie Neumann), young streetwalkers Darlene (Dominique Fishback) and Lori (Emily Meade), and smooth-talking pimps C.C. (Gary Carr), Larry (Gbenga Akinnagbe) and Rodney (Cliff Smith/Method Man) - as they ply their trades under the not-so-watchful eye of the NYPD. Meanwhile, when NYU student Abby (Margarita Levieva) is enlisted by friends to buy amphetamines on the street, she ends up in the Times Square precinct, an unlikely starting point for making a bold change to her privileged life.

Written by George Pelecanos & David Simon; directed by Michelle MacLaren.