FOOD NETWORK TAKES GAME DAY EATS LIVE
Fans Can Join the All-Day Cross-Platform Event on February 3rd with #GameDayEats
January 22, 2018 - Food Network will go live Saturday, February 3rd, with a cross-platform Game Day Eats experience, offering game day recipes, tips and inspiration across the brand's linear, digital and convergent properties including Facebook Live, digital series Food Network Finds, Spoon University as well as a half-time report during Saturday's 11:00am ET episode of The Kitchen. As a complement to the live programming, Food Network's Snapchat Discover channel will also roll out a full day of big game themed-content on Sunday, February 4th.
"From big game day viewing parties to small gatherings with family, Food Network is always a resource for people who want to enjoy an incredible meal and test out the biggest trends," said Vikki Neil, General Manager of Scripps Lifestyle Studios. "Food Network regularly earns over a billion social video views per month. When we join these social efforts with live TV events through campaigns like Game Day Eats, we can reach even more viewers in the most impactful way-unlike any other food brand."
#GameDayEats kicks off live at 10:00am ET with Food Network Finds, the popular social franchise with nearly 669 million views to date that takes fans behind the scenes of popular restaurants across the country. The series travels up to Boston to get the lowdown on the biggest foods being prepared for the big game, including a monster-sized, crowd-pleasing lobster roll from Lobstah on a Roll.
At 11:30am ET, Food Network Kitchen's Vivian Chan will go live to nearly 28 million followers on Food Network's Facebook page. She is putting her twist on game day appetizers with Buffalo Fried Shrimp and Nacho Chicken Drumsticks. Vivian regularly hosts the #MondayBites social franchise and shares creative hacks like her Fried Eggs on a Sheet Pan.
Seen by nearly 13 million total viewers during Guy's Big Project, and fresh off their cross-country road trip shooting their recently launched TV series, Food Network's newest grilling experts The Grill Dads, know a thing or two about game day bites. Mark and Fey will join the day-long celebration at 12:30pm ET via Facebook Live and share some epic bites that will leave fans wanting more.
At 3:00pm ET, Food Network Finds will invite viewers out of the kitchen and straight to the action, when they go live from Mighty Quinn's BBQ in New York City, where the restaurant will share the playbook for their best game day dishes.
Spoon University, the online community with over 11,500 college student contributors, gets into the action as well across their digital platforms. They will be serving up #GameDayEats recommendations for fans at college campuses across the country live on their Facebook page at 4:00pm ET and try over-the-top dishes from an iconic local hot-spot.
At 5:00pm ET, cake-obsessed influencer and Food Network contributor Chelsweets will wrap up the daylong event and go live while making one of her signature over-the-top cakes. Garnering over 142 million video views through her work with Food Network in the last year, Chelsweets is part of the Scripps Lifestyle Experts program, which develops digital talent specifically for social and online platforms.
For more help and inspiration, Food Network's Snapchat Discover channel delivers a full day of game day tips and tricks on February 4th to ensure fans have everything they need to chow down while they watch. Viewers will learn to make taco-stuffed sweet potatoes, Stromboli bombs, pizza braids, and learn to design their own party centerpiece made entirely of candy.
#GameDayEats will offer fans real-time, play-by-play help and inspiration to make their own game day celebrations a win. For more information, visit foodnetwork.com/big-game and join the game using #GameDayEats.
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine's rate base has grown 13 times and is the #2 best-selling monthly magazine on the newsstand, with 13.9 million readers. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24-hour networks in the United Kingdom, Asia, and the Europe, Middle East and Africa (EMEA) region. Scripps Networks Interactive (NASDAQ: SNI), which also owns and operates Cooking Channel (www,cookingchanneltv.com), HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Travel Channel (www.travelchannel.com) and Great American Country (www.gactv.com), is the manager and general partner.
ABOUT SCRIPPS LIFESTYLE STUDIOS
Launched in December 2015, Scripps Lifestyle Studios is a digital business division of Scripps Networks Interactive, created to drive digital content innovation and advertising solutions. Combining the digital content operations of HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network, Great American Country, and Genius Kitchen, this full service editorial unit spearheads development of compelling lifestyle experiences across social media, apps, websites, third party offerings, and more. Scripps Lifestyle Studios operates physical locations through the Food Network Kitchen in New York and the HGTV Studio in Knoxville, Tennessee. For more information, visit www.scrippslifestylestudios.com.