NEW CNBC PRIMETIME SPECIAL "BACK IN THE GAME" HOSTED BY ALEX RODRIGUEZ PREMIERES TUESDAY, MARCH 13 AT 10PM ET/PT

Alex Rodriguez to Discuss New Series and More at SXSW on Monday, March 12

ENGLEWOOD CLIFFS, N.J. - March 6, 2018 - On a new CNBC primetime special, "Back in the Game," host and former major league baseball superstar Alex Rodriguez, helps former NBA star Joe Smith, who has lost almost all of the 60 million dollars he earned in his career, get back on his feet. From executive producer Michael Strahan, "Back in the Game" premieres Tuesday, March 13 at 10PM ET/PT.

It's a story we hear all too often. A pro athlete heads into retirement and suddenly ends up in financial free-fall. With no more games to play or big paychecks to cash, the future can often look bleak to those athletes struggling to adjust and adapt.

"Back in the Game," pairs major league baseball legend and successful businessman Alex Rodriguez with Joe Smith, a former NBA #1 pick whose lost most of the 60 million dollars he made in his long career. Alex is determined to find a way to build up Joe's confidence and get him back on solid financial footing. But after years of living large, will Joe be willing to listen to his new coach?

Additionally, in a SXSW session entitled, "Alex Rodriguez: Baseball, Business & Redemption with CNBC," one of the greatest players in the history of the game reflects on his storied career - the highs and the lows - and how he's leveraging what he's learned to mentor a new generation of sports stars. The discussion will take place Monday, March 12 at 9:30a in the Austin Convention Center, Ballroom D.

"Back in the Game" is produced by SMAC Entertainment and Machete Productions with Amber Mazzola, Lori Gordon, Michael Strahan and Constance Schwartz as executive producers.

For more information, visit backinthegame.cnbc.com. Like us on Facebook https://www.facebook.com/cnbcprimetv , follow us on Instagram https://www.instagram.com/cnbcprime/ and follow us on Twitter https://twitter.com/CNBCPrimeTV.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 409 million homes worldwide, including more than 91 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms including: CNBC.com; CNBC PRO, the premium, integrated desktop/mobile service that provides live access to CNBC programming, exclusive video content and global market data and analysis; a suite of CNBC mobile products including the CNBC Apps for iOS, Android and Windows devices; and additional products such as the CNBC App for the Apple Watch and Apple TV.

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About Machete Productions:

Founded in 2011, Machete Productions is the brainchild of Emmy-nominated Executive Producer Amber Mazzola. Since its formation, Amber and Machete have produced the first unscripted series under the CNBC prime banner, "Treasure Detectives," and then went on to produce The Profit, the #1 original series on CNBC now in its fourth season. Machete also produces the hit series, WAGS: LA for sister network E! currently in its third season as well as spin-offs WAGS: Miami now in its second season and WAGS: Atlanta in its first season.

About SMAC Entertainment:

Founded in 2011, SMAC Entertainment, a multi-dimensional media company, brings together former NFL strategist and marketing executive Constance Schwartz-Morini and NFL Hall of Famer and Emmy winning television host Michael Strahan to create a major presence in the sports and entertainment arena. In addition to representing dynamic and globally recognized talent, SMAC produces strong and diversified content including Nickelodeon's Kids' Choice Sports Awards, The Joker's Wild (TBS) State of Play: Happiness (HBO), Play It Forward (Showtime), Tackle My Ride (NFL Network), Religion of Sports (AUDIENCE Network). SMAC also recently renewed the hit Michael Strahan hosted and executive produced gameshow The $100,000 Pyramid for a third season with ABC, As the company expands in 2018, it will do so with a focus on quality programming across the entertainment landscape.