GUY FIERI TRADES HIS WHEELS FOR FINS AS HE DIVES INTO "SHARK WEEK" ON DISCOVERY CHANNEL
Discovery Channel and Food Network come together to cook up a special SHARK WEEK program for 30th anniversary celebration
(Los Angeles) - Nothing says summer like SHARK WEEK and this year the pop culture phenomenon kicks off its 30th anniversary on Sunday, July 22 and continues through Sunday, July 29 on Discovery Channel. Over three decades, the eagerly awaited summer TV event has become the destination for must-watch shark programming, and this year Guy Fieri, host of Food Network's Diners, Drive-Ins and Dives, is embarking on a very different dive experience. SHARK WEEK 2018 will combine the best of science and technology to capture the secret lives of sharks, and find better ways to share the oceans we co-inhabit.
An expert in the culinary world, Guy Fieri has finally met his match when he goes spikes to fins with the ultimate feeding machines of the sea in GUY FIERI'S FEEDING FRENZY. Guy and his son, Hunter, head to the Bahamas to experience local cuisine and explore the waters around these islands, and understand what makes them the perfect all-you-can-eat buffet for a wide variety of shark species.
"Like everyone else, I'm a big time Shark Week fan so to be able to hit the Bahamas with my son, Hunter, and get in on the action was an amazing experience," said Fieri. "Checkin' out some killer local joints and then tryin' not to become a shark's lunch... now that's a good time!"
For thirty years, SHARK WEEK has given viewers extensive insight into the mysterious world of sharks - taking them where cameras have never been before. This year, Discovery will employ new technology, from genetic profiling to miniaturized camera tags, to combine the best of science and technology to capture the fascinating and misunderstood behavior of sharks. In addition, Discovery will leave no shark fan behind, bringing the SHARK WEEK experience to viewers in new and innovative ways through digital and social media platforms, partnerships with nonprofit groups, affiliates, education programs, and more.
SHARK WEEK continues to dominate summer ratings. During SHARK WEEK 2017, Discovery was cable's #1 network in Prime across all 25-54s, all 18-49s, all 18-34s and SHARK WEEK programming reached 35.1M P2+ and 16.0M P25-54 in Total Day. Phelps vs. Shark: Great Gold vs. Great White on opening night of SHARK WEEK 2017 became Discovery's highest-rated SHARK WEEK telecast ever across P25-54, W25-54, and W18-49 and Phelps vs. Shark was the #1 unscripted telecast on all of cable during SHARK WEEK across all 25-54s, P/M18-49, M18-34, and P2+ (5.20M).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryIncTV across social platforms.