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[07/26/18 - 09:33 PM] Hallmark Channel Names Rebecca Romijn as Ambassador of Network's Corporate Pet Initiative, "Adoption Ever After" The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets. |
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| [via press release from The Hallmark Channel] |
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HALLMARK CHANNEL NAMES REBECCA ROMIJN AS AMBASSADOR OF
NETWORK'S CORPORATE PET INITIATIVE
'ADOPTION EVER AFTER'
Romijn Will Serve as Spokesperson of Adoption Ever After,
A Multi-faceted, Cross-Platform Campaign Aimed at Raising the Profile of Shelter Pets and Mobilizing the Public to Adopt
BEVERLY HILLS, CA - July 26, 2018 - Hallmark Channel, the country's leading provider of family-friendly entertainment, announced today Rebecca Romijn will serve as the network's ambassador of Adoption Ever After. The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets. The announcement was made today as part of Crown Media Family Networks' bi-annual Television Critics Association Summer Press Tour.
Actress and model, Rebecca Romijn, has been tapped to serve as the initiative's spokesperson to enhance and increase awareness towards the cause. Hallmark Channel works in collaboration with the country's leading animal rescue and welfare organizations, activists, distribution and advertising partners and celebrity influencers in order to support the mission. Hallmark Channel's Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt and ultimately put an end to this country's epidemic of pet homelessness.
"We are lucky to enhance our pet rescue efforts by partnering with Rebecca Romijn as our spokesperson to further increase awareness around Adoption Ever After," said Bill Abbott, President & CEO, Crown Media Family Networks. "Rebecca is a proud supporter of pet rescue and there is no better person suited to work with us in our mission to clear the shelters and find forever homes for homeless pets."
Programming elements are also part of the corporate initiative, including "Kitten Bowl," "American Humane Hero Dog Awards," "American Rescue Dog Show" and daily pet adoption segments on "Home & Family." Adoption Ever After is part of a 360-approach that also includes off-air elements, grassroots efforts, social media outreach and strategic corporate partnerships. In addition, Hallmark Channel's two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.
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[10/24/25 - 02:30 PM] Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.
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[10/24/25 - 02:02 PM] "20/20" Is Friday's Most-Watched Newsmagazine Across the Board In addition, "20/20" posted its best Adults 25-54 in more than four months.
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[10/24/25 - 02:01 PM] ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week "Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.
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[10/24/25 - 01:05 PM] "Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.
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[10/24/25 - 08:01 AM] Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.
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[10/24/25 - 07:14 AM] FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.
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[10/24/25 - 07:01 AM] Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.
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[10/24/25 - 07:01 AM] Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5 Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.
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[10/24/25 - 06:00 AM] The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.
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[10/23/25 - 05:01 PM] Video: "As You Stood By" - Official Trailer - Netflix When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.
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[10/23/25 - 02:33 PM] Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.
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[10/23/25 - 02:28 PM] The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.
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[10/23/25 - 01:30 PM] Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15 The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.
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[10/23/25 - 12:01 PM] Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge" In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.
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[10/23/25 - 12:00 PM] FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak Included in the investment is a first look development deal through Chain Media.
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