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[07/26/18 - 09:33 PM] Hallmark Channel Names Rebecca Romijn as Ambassador of Network's Corporate Pet Initiative, "Adoption Ever After" The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets. |
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[via press release from The Hallmark Channel] |
HALLMARK CHANNEL NAMES REBECCA ROMIJN AS AMBASSADOR OF
NETWORK'S CORPORATE PET INITIATIVE
'ADOPTION EVER AFTER'
Romijn Will Serve as Spokesperson of Adoption Ever After,
A Multi-faceted, Cross-Platform Campaign Aimed at Raising the Profile of Shelter Pets and Mobilizing the Public to Adopt
BEVERLY HILLS, CA - July 26, 2018 - Hallmark Channel, the country's leading provider of family-friendly entertainment, announced today Rebecca Romijn will serve as the network's ambassador of Adoption Ever After. The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets. The announcement was made today as part of Crown Media Family Networks' bi-annual Television Critics Association Summer Press Tour.
Actress and model, Rebecca Romijn, has been tapped to serve as the initiative's spokesperson to enhance and increase awareness towards the cause. Hallmark Channel works in collaboration with the country's leading animal rescue and welfare organizations, activists, distribution and advertising partners and celebrity influencers in order to support the mission. Hallmark Channel's Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt and ultimately put an end to this country's epidemic of pet homelessness.
"We are lucky to enhance our pet rescue efforts by partnering with Rebecca Romijn as our spokesperson to further increase awareness around Adoption Ever After," said Bill Abbott, President & CEO, Crown Media Family Networks. "Rebecca is a proud supporter of pet rescue and there is no better person suited to work with us in our mission to clear the shelters and find forever homes for homeless pets."
Programming elements are also part of the corporate initiative, including "Kitten Bowl," "American Humane Hero Dog Awards," "American Rescue Dog Show" and daily pet adoption segments on "Home & Family." Adoption Ever After is part of a 360-approach that also includes off-air elements, grassroots efforts, social media outreach and strategic corporate partnerships. In addition, Hallmark Channel's two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.
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[10/03/25 - 02:17 PM] ESPN's Record-Setting '25 MLB Wild Card Series Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
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[10/03/25 - 12:37 PM] BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6 The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.
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[10/03/25 - 12:07 PM] "Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005 Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
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[10/03/25 - 10:57 AM] Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.
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[10/03/25 - 10:05 AM] All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.
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[10/03/25 - 09:12 AM] FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar" The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.
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[10/03/25 - 08:02 AM] TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS Both best-of-five NLDS series begin Saturday, October 4.
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[10/03/25 - 08:01 AM] TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.
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[10/03/25 - 07:01 AM] Video: "27 Nights" - Official Trailer - Netflix When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.
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[10/03/25 - 04:01 AM] Video: "Steve" - Official Trailer #2 - Netflix Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.
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[10/03/25 - 03:02 AM] Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.
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[10/03/25 - 03:01 AM] Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.
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[10/02/25 - 04:09 PM] ESPN Delivers the Most-Watched WNBA Semifinals Ever Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
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[10/02/25 - 03:01 PM] Video: "Twisted Wonderland" - Trailer - Disney+ Your favorite villains reimagined in ways you've never dared to dream.
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[10/02/25 - 02:51 PM] ESPN's Record-Setting Day One of MLB Wild Card Series Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
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