or


[08/20/18 - 08:25 AM]
MTV to Harness the Power of Friendship with Its First-Ever Midterm Election Campaign "+1 the Vote," Debuting in Tonight's VMAs
"+1 the Vote" was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics.

[via press release from MTV]

MTV TO HARNESS THE POWER OF FRIENDSHIP WITH ITS FIRST-EVER MIDTERM ELECTION CAMPAIGN "+1 THE VOTE," DEBUTING IN TONIGHT'S VMAS

All-New Registration Tool Enables Young Voters to Identify and Activate Unregistered Friends

MTV to Supercharge Youth Participation Through More than 1,000 Election Parties Across All 50 States

New York, NY (August 20, 2018) - In tonight's VMAs, MTV will harness the power of friendship and unveil "+1 the Vote," its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections.

Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren't registered to vote, and encourage them to register and join them at the polls on November 6th. Additionally, MTV will encourage its audience to vote together by supercharging youth participation with more than 1,000 parties and events at the polls across all 50 states.

"Our audience relies on their friends in both the smallest and most meaningful moments in their lives," said Chris McCarthy, President of MTV. "+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election."

"+1 the Vote" will launch in tonight's 2018 VMAs with an all-new promo spot introducing the campaign, a website, and the +1 the Vote Registration tool. In the months leading up to the elections, "+1 the Vote" will expand to include content across MTV, its digital platforms, social channels; ongoing coverage from MTV News; and partnerships with leading artists and activists. MTV worked with a number of non-partisan organizations to bring "+1 the Vote" to life, including the Ford Foundation, Alliance for Youth Organizing, CIRCLE, part of Tisch College at Tufts University, Democracy Works's TurboVote and #VoteTogether.

"+1 the Vote" was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics - 48% of 15-22-year-olds feel they have at least some effect on the government, up from 33% in March - and that friendship is a powerful driver of voter turnout. Additional MTV research found that that 76% of young people think inviting friends to the polling station is an effective way to encourage others to vote, while 70% think posting about voting on social media is also effective.

Visit plus1thevote.com for more information.

About MTV:

MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, and the new MTV Studios unit which produces original and reimagined content for SVOD and linear networks based on MTV's library of over 200+ youth titles and franchises.

Source:

MTV/AP-NORC "Youth Political Pulse" Wave 1: 2/22-3/9/18; Wave 2: 4/23-5/9/18. Approximately 1000 15-34 year olds.

MTV/AP-NORC "Youth Political Pulse" Wave 2: 4/23-5/9/18. Approximately 1000 15-34 year olds MTV Midterms Poll, August 2018, 1000 18-34 year-olds MTV Midterms Poll, August 2018, 1000 18-34 year-olds





  [august 2018]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.