HEIDI KLUM AND TIM GUNN WILL BRING THEIR PASSION FOR FASHION TO DEVELOP A GLOBAL REALITY SERIES FOR AMAZON PRIME VIDEO

Prime Video and Amazon Fashion will collaborate to bring a shoppable experience to viewers of the series

SANTA MONICA, Calif., September 7, 2018 - Amazon Prime Video today announced it is developing a new reality fashion series from the recent Emmy nominated duo of Heidi Klum and Tim Gunn, which will premiere globally in over 200 countries and territories. While details remain close to the vest, the show will continue Klum and Gunn's 14-year relationship and a commitment to making fashion accessible to a wide audience.

The series will be a fresh take in the reality space and will appeal to a global audience who are entertained by competition, storytelling, and authenticity. Additionally, Amazon Fashion will create a shoppable experience for viewers. This intersection of content, commerce, and technology is perfectly suited to the cord cutter generation and streaming consumers.

Over the years, Klum and Gunn, who previously won an Emmy Award in 2013, have enlightened viewers about the craftsmanship, talent and sheer dedication it requires for designers to take ideas from sketch to runway with many challenges along the way. They have used the narrative of fashion as a starting point to spark discussion and create conversation around the fabric of the stories they've told. Issues that have been explored include body positivity, inclusion, and diversity.

"After 16 incredible seasons, I am saying 'Auf Wiedersehen' to Project Runway, a show that I was honored to host and help create," said Heidi Klum. "I am incredibly proud of the show, and it will always have a special place in my heart. I am so appreciative of the dedicated fans, and most of all, I am grateful that we could shine a light on creativity and help launch so many talented designers' careers. I'm most excited that my journey with my dear friend and colleague, Tim Gunn, is far from over. We will be partnering with Amazon for a new show, and we're excited for everyone to see what we're designing next!"

Tim Gunn commented: "I am grateful to Project Runway for putting me on a path I never, in my wildest dreams, thought my career would take me! I am so proud to have been a part of the groundbreaking process that showcased talented young designers as never before. Most importantly, I am indebted to our incredible fans, they are the heart and soul of what we do, and continue to inspire us to raise the bar in this arena. I'm excited for them to see what's next, as I partner with Amazon and Heidi Klum on our next great 'fashion' adventure."

Jennifer Salke, Head of Amazon Studios, commented: "Heidi Klum completely changed the television landscape by developing a competitive reality fashion series that was unproven and different from what was popular on-air. The show became wildly successful, and in turn Klum and Tim Gunn have become an iconic pop culture duo. Their drive to deliver fashionably entertaining, engaging and trendsetting content speaks for itself, and we believe their next iteration in this space will find an even larger audience on our global Prime Video runway."

About Prime Video

Prime Video is a premium subscription streaming service that offers customers an unmatched collection of digital videos - all with the ease of finding what they love to watch in one place.

· Included with Prime: Watch thousands of popular movies and TV shows, including our award-winning Prime Originals such as The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan and Bosch, Academy Award-winning Manchester by the Sea and The Salesman and Academy Award-nominated The Big Sick, exclusives, live sports and licensed and self-published content available in more than 200 countries and territories worldwide.

· Watch more with Prime Video Channels: Prime members can add 100+ channels like HBO, Cinemax, STARZ, Showtime, CBS All Access, and more - no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at amazon.com/channels.

· Rent or Buy: Enjoy hundreds of thousands of titles, including new-release movies and entire seasons of current TV shows, available for all Amazon customers to rent or buy.

· Instant access: Watch where and when you want with the Prime Video app on your smart TV, mobile device, Fire TV, Fire tablet, Apple TV, or from the web. For a complete list of compatible devices, visit amazon.com/howtostream.

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In addition to Prime Video, the Prime membership includes unlimited fast free shipping options across all categories available on Amazon, more than two million songs and thousands of playlists and stations with Prime Music, secure photo storage with Prime Photos, unlimited reading with Prime Reading, unlimited access to a digital audiobook catalogue with Audible Channels for Prime, a rotating selection of free digital games and in-game loot with Twitch Prime, early access to select Lightning Deals, exclusive access and discounts to select items, and more. To sign-up for Prime or to find out more visit: amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Amazon Fashion

Amazon Fashion, the fashion retail division of Seattle-based Amazon.com, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewelry, watches, handbags and luggage from a wide range of designer, contemporary and emerging brands for any occasion, any style and any budget. With a vast selection and innovations like Prime Wardrobe, a Prime-exclusive program that lets you try before you buy, Amazon Fashion aims to reinvent the online fashion shopping experience for everyone and uses technology to serve customers with products and brands that are relevant to them. For more information, please visit www.amazon.com/fashion.