or


[02/19/19 - 08:32 AM]
HBO(R) Invites "Game of Thrones(R)" Fans to Bleed for the Throne in National American Red Cross Blood Drive
The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

[via press release from HBO]

HBO(R) Invites Game of Thrones(R) Fans to Bleed For The Throne in National American Red Cross Blood Drive

Campaign Kicks Off March 7th with an Immersive Experience at SXSW

New York, NY - February 19, 2019 - HBO today announced the next major phase in the For The Throne global marketing campaign, which asks fans what they would do for the throne in celebration of the final season of the hit series, Game of Thrones, premiering April 14, 2019.

In partnership with the American Red Cross, HBO is inviting fans to prove their devotion and Bleed For The Throne-a gesture worthy of one of the biggest shows in television, and one designed to harness the cultural power of Westeros to help end blood shortages in the real world. HBO will kick off Bleed For The Throne -- the largest blood donation promotional effort by an entertainment company in American Red Cross history -- with six days of coordinated giving from fans across the entire country. The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

For seven seasons, the characters of Game of Thrones have bled for the Iron Throne. Through this initiative, HBO is asking fans to do the same. Fans who present to donate during this time will receive an exclusive Bleed For The Throne t-shirt, while supplies last. Additionally, those who present for blood donation at any Red Cross blood drive by March 17 will automatically be entered to win a trip to the season 8 world premiere of Game of Thrones.

To kick off the national blood drive, HBO is first calling on SXSW attendees to prove their devotion by participating in an immersive blood drive, open Thursday, March 7 through Saturday, March 9 at Fair Market in downtown Austin. After giving blood, donors will walk in the steps of the characters. Those who earn an audience before the Iron Throne will be recognized and rewarded for their bravery.

Blood donation appointments are available starting today at 10am ET and are expected to fill up quickly, with a standby line available for fans who are unable to make appointments online. The link to register will be shared from the @RedCross Twitter handle.

To help interested donors easily make the journey to Bleed for the Throne, Lyft will be providing rides (up to $10) at SXSW and to all 163 Red Cross blood donation centers across the country. Donors can visit the American Red Cross website leading up to the blood drives to learn more about how to access the Lyft rides.

SXSW Activation Location:

Fair Market: 1100 E. 5th Street, Austin, TX 78702

SXSW Activation Hours:

Thursday, March 7th: 12-6pm CT

Friday, March 8th & Saturday, March 9th: 10am-6pm CT

Fans interested in Bleeding For The Throne can visit www.forthethrone.com/bleed to find details about blood drive locations near them.

"We are incredibly excited to mobilize the global army of Game of Thrones fans to make a positive impact on the world" said Zach Enterlin, Executive Vice President, Program Marketing, HBO. "In partnership with the American Red Cross, we're creating a unique platform to engage our tremendously passionate fanbase, and ultimately showcase the bravery and valor of those fans who will go so far as to bleed for the throne."

"The American Red Cross is thrilled to partner with HBO and Game of Thrones. Every day, thousands of patients across the country are dependent on voluntary blood donors to help them fight for their lives," said Cliff Numark, Senior Vice President, American Red Cross Blood Services. "Winter is finally here, and the needs are dire. No matter who you're rooting for to take the throne, you can be a hero for patients in need."

Game of Thrones fans around the globe will also be able to participate thanks to additional partnerships with local blood donation organizations in fifteen international countries including: Norway, Sweden, South Africa, Kenya, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.

Bleed For The Throne is the latest installment of the For The Throne global marketing campaign that kicked off in November 2018, which will include social stunts, experiential, international activations, brand partnerships and more, introducing the #ForTheThrone hashtag and galvanizing fans and brands to profess what they would do "For the Throne."

The For The Throne campaign and Bleed For The Throne were created in partnership with Droga5 New York. Giant Spoon, partnering with HBO for the second year, spearheaded the immersive experience at SXSW. Additional campaign touchpoints are expected to roll out until the season premiere on April 14 on HBO.

###

About HBO:

HBO(R) is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 142 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world's most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television including Game of Thrones(R), Big Little Lies(R), Westworld(R), The Sopranos(R), Sex and the City(R), Band of Brothers(R), and The Wire(R). In the United States, HBO(R) and sister network Cinemax(R) are available across multiple platforms including HBO On Demand(R), Cinemax On Demand(R), HBO GO(R) and MAX GO(R), as well as HBO NOW(R). Internationally, HBO branded services, including television networks and the standalone streaming product HBO GO(R), are available in more than 70 countries across Asia, Europe, Latin America and the Caribbean. HBO and Cinemax programming is also sold into more than 150 countries worldwide.





  [february 2019]  
S
M
T
W
T
F
S
     


· GAME OF THRONES (HBO)





[08/07/25 - 09:35 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Boston Red Sox Visit New York Yankees on August 24
With both teams in the MLB Postseason hunt, the matchup adds another chapter to baseball's most storied rivalry.

[08/07/25 - 09:00 AM]
Roku Originals Books a Return Trip with Second Season Renewal of "Solo Traveling with Tracee Ellis Ross"
With record-breaking viewership, the series has become the most-watched unscripted Roku Original within the first two weeks of launch in terms of unique viewers.

[08/07/25 - 09:00 AM]
"Wizards Beyond Waverly Place" Season 2 Premieres Sept. 12 on Disney Channel and Oct. 8 on Disney+
Joining Selena Gomez ("Alex Russo") in guest roles for the second season include Freya Skye (Piper), Harvey Guillén (Gossip Stone), Kirsten Vangsness (Bigelow McFigglehorn), Recker Eans (Quentin), Tobias Jelinek (Lord Morsus), Patrick Bristow (Wiz M.D.) and Eleanor Sweeney (Bella Bianchi).

[08/07/25 - 09:00 AM]
Video: We TV and ALLBLK Release First Look at the Hit Music Competition Series "Deb's House"
The new season premieres Friday, August 22 at 9:30 PM ET/PT exclusively on We TV and streaming on ALLBLK and AMC+.

[08/07/25 - 08:07 AM]
Video: Peacock Releases Official Trailer, Key Art, and New Images for "The Paper"
The series premieres on Peacock with four episodes on September 4, followed by two new episodes every Thursday through September 25.

[08/07/25 - 08:02 AM]
Southland Conference and ESPN Announce Extension to Media Rights Deal Through 2031
The new six-year agreement delivers unprecedented visibility for Southland student-athletes, coaches, and programs - anchored by a robust slate of nationally televised games and hundreds of Southland digital events annually across ESPN platforms.

[08/07/25 - 08:00 AM]
Video: Prime Video Releases Official Trailer and Announces September 1 Premiere Date for "The Runarounds"
"The Runarounds" follows a group of recent high school graduates from Wilmington, North Carolina, who come together the summer after graduation to form a rock band, united by their shared love of music and near-impossible dream of stardom.

[08/07/25 - 07:31 AM]
Dramedy Based on Director's Unusual Childhood "In the Name of Love" Makes Exclusive US Debut Monday, September 8, 2025 on Viaplay
Based on director Breien's unconventional childhood, this eight-part series follows the Bang family who built their fortune through underground porn in conservative 1970s Norway.

[08/07/25 - 07:01 AM]
Video: The Whimsical World of Dr. Seuss Official Multi-Title Trailer & Key Art Debut
This fall Netflix is bringing you into the world of Seuss with two new shows and a special featuring iconic characters from beloved Dr. Seuss books.

[08/07/25 - 06:16 AM]
Video: "The Thursday Murder Club" - Official Trailer - Netflix
A group of senior sleuths passionate about solving cold cases get plunged into a real-life murder mystery in this comic crime caper based on the novel.

[08/07/25 - 06:01 AM]
Video: Prime Video Unveils "007: Road to a Million" Season 2 Trailer, Key Art and First Look at Brian Cox as "The Controller"
With an expanded presence, The Controller will operate from a control room where he challenges pairs, assesses their performance, and delivers his signature wry, deadpan commentary.

[08/07/25 - 05:49 AM]
Skydance Media and Paramount Global Complete Merger, Creating Next Generation Media Company
"Today marks an exciting and pivotal moment as we prepare to bring Paramount's legacy as a Hollywood institution into the future of entertainment," said David Ellison, Chairman and CEO of Paramount, a Skydance Corporation.

[08/06/25 - 04:01 PM]
"Agents of Mystery" Gears Up for Season 2 with Next-Level Missions and a Bold New Member
Returning are agents Lee Yong-jin, John Park, Lee Hye-ri, Kim Do-hoon, and KARINA, joined by a new face, Gabee.

[08/06/25 - 11:03 AM]
All-New Season of "Ghost Adventures: House Calls" Premieres Wednesday, August 20 at 10PM ET/PT on Discovery
Overwhelmed by invasive, terrifying and unrelenting spirit activity that continues to escalate with no end in sight, distraught homeowners are desperate for the team's help.

[08/06/25 - 10:02 AM]
FOX Enlists a New Group of All-Star Celebrity Recruits for the Fourth Season of "Special Forces: World's Toughest Test"
The fourth season of FOX's ultimate celebrity social experiment premieres Thursday, September 25.