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[05/01/19 - 08:48 AM]
Stats from Hulu's 2019 Upfront
The streaming service has surpassed 28 million total customers: 26.8 million paid subscribers and 1.3 million promo.

[via press release from Hulu]

Corporate

· Surpassed 28 million total customers; 26.8 million paid subscribers and 1.3 million promo

· Total hours watched on Hulu increased by 75% in 2018

· Average time spent per subscriber increased by more than 20% in 2018

· Hulu is now the fastest-growing SVOD service in the U.S. (added more than 7.5 million paid US subscribers in 2018 and continues to outpace all competition so far this year).

Content

· Hulu viewers watched more than 100 million hours of TGIF content in 2018

· The Act saw more viewership in its first month than any other Hulu Original to date

· Social media activity around Hulu and our Originals has increased more than 40% over the past quarter

· In 2018, nearly 1 million hours of Bob Ross' "The Joy of Painting" were consumed by Hulu viewers

· Nearly 1.5 billion hours of adult animation was watched on Hulu in 2018; 40% increase YOY

Viewing

· 80% of Hulu viewing takes place in the living room

· Average viewer watches Hulu on 3 devices

· 65% of Hulu + Live TV viewers watched something on-demand immediately after a sporting event

· Nearly 50% of all ad-supported hours watched on Hulu are binged

· 40% of Hulu viewers binge more than one series each month

· 1.1 billion ad-supported pauses on Hulu every month

Advertising

· Ad-supported audience grew by 43% to more than 58 million viewers

· Total ad-supported hours watched on Hulu increased by 82% YOY

· 21 million viewers on Hulu are cordless

· 9X more advertisers transacting on Hulu's Advanced TV platform vs. last year

· Beta results from Hulu's Attribution Tool show nearly 20% lift in overall purchase behavior

· Brands who partnered with Huluween saw 4X lift in favorability and purchase intent





  [may 2019]  
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· ACT, THE (HULU)





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