MEDIA ALERT: THE POWER OF ENTERTAINMENT BRINGS AMERICANS TOGETHER FOR THE SIXTH ANNUAL RED NOSE DAY CAMPAIGN TO END CHILD POVERTY
· NBC's three-hour block of Red Nose Day programming kicked off tonight with a special edition of "Celebrity Escape Room," executive produced by Ben Stiller and Jack Black, with both also starring in the high-energy show alongside Courteney Cox, Lisa Kudrow and Adam Scott. The sixth annual "Red Nose Day Special" followed, featuring unforgettable music performances, original sketches and compelling films that show how donations to Red Nose Day are used to change and save the lives of children living in poverty across America and around the world.
· Co-hosted by "This Is Us" stars Mandy Moore and Justin Hartley, the night's musical performances included Kelly Clarkson, John Legend, Blake Shelton, Gwen Stefani, OneRepublic, 5 Seconds of Summer, Ellie Goulding, Steve Martin and the Steep Canyon Rangers, Sam Smith, James Taylor, Meghan Trainor and Adrienne Warren (the star of "Tina: The Tina Turner Musical"). They were joined by film, TV and comedy favorites including Jennifer Garner, Julia Roberts, Paul Rudd and Milo Ventimiglia as well as Elizabeth Banks, Bryan Cranston, Jim Gaffigan, Ricky Gervais, Tony Hale, Noah Jupe, Mario Lopez, Joel McHale, Susan Kelechi-Watson, Stephen Merchant, Ray Romano, Sarah Silverman and Lilly Singh.
· In response to COVID-19, this year's Red Nose Day campaign pivoted to its first-ever fully digital Red Nose and committed to direct funds to address the impact of the pandemic on children living in poverty and the organizations supporting them, which includes accelerated funding to nonprofit grantee partners who are working on the frontlines of this crisis. In partnership with Walgreens, the public can still donate to unlock a digital version of the iconic Red Nose at NosesOn.com to share across Facebook, Snapchat and Instagram to show their support for children in need. Donations were announced in the show from two longtime Red Nose Day partners - Walgreens and M&M's - totaling over $14 million, with money still coming in from the night of TV donations and fundraisers across the country adding.
· You can still watch "The Red Nose Day Special" - now available to stream on NBC.com, the NBC App, Hulu, and various other platforms for the next seven days.
· Red Nose Day launched in the U.S. in 2015 with a mission to end child poverty and raised $200 million in its first five years to positively impact nearly 25 million children. Money raised supports programs that ensure children in need are safe, healthy and educated, both in America and around the world. For more information about Red Nose Day USA and its impact, visit www.rednoseday.org. Follow @RedNoseDayUSA on Twitter, Instagram and Facebook.