"SHARK WEEK" TO DELIVER FINCREDIBLE 1-2 PUNCH AS MIKE TYSON GOES TOE TO FIN WITH ONE OF THE OCEAN'S TOP APEX PREDATORS ON SUNDAY, AUGUST 9
(Los Angeles) - For over thirty years, SHARK WEEK has been television's most anticipated summer event and this year, the pop culture phenomenon dives deeper than ever before with new discoveries, new technology and new co-stars for the sharks. SHARK WEEK 2020 makes a splash starting Sunday, August 9th at 8PM ET/PT and continues through Sunday, August 16th on Discovery Channel. SHARK WEEK has become the destination for must-watch shark programming, and this year, heavyweight champ Mike Tyson kicks off the week by throwing his hat in the underwater ring.
Legendary boxer and entrepreneur Mike Tyson is taking on a new challenge... and he picked the most unlikely training partner. Iron Mike will go head to head with one of the ocean's top apex predators in TYSON VS. JAWS: RUMBLE ON THE REEF. With famed ring announcer Michael Buffer calling the shots, these two heavyweights will square off underwater, where Mike Tyson will try to score a TKO over the massive shark... all in the name of research. And don't worry, no sharks were harmed (or bitten) in the making of this episode.
"I took on this challenger to overcome fears I still deal with in life," said Tyson. "I equate this with overcoming my fear of getting back into the ring at 54 years old. I learned from this experience doing Shark Week that whatever intimidates me, I am still able to step up to the challenge of overcoming anything that would prevent me from accomplishing my life's mission of reaching my highest potential in life and bringing me closer to God."
The pop culture phenomenon will combine the best of science and technology to capture the secret lives of sharks taking viewers where cameras have never been before. In addition, Discovery will leave no shark fan behind, bringing the SHARK WEEK experience to viewers in new and innovative ways through digital and social media platforms, partnerships with nonprofit groups, affiliates, education programs, and more.
Discovery will leave no shark fan behind, bringing the #SHARKWEEK experience to viewers across digital and social media platforms. Viewers will have a 360 multi-platform experience uncovering the latest shark news and hot topics around the globe. And because there's still a lot you don't know about sharks - follow Discovery on TikTok, Facebook, Twitter, and Instagram for updates on all the latest programming and even some bite-sized facts you never knew you needed. Head over to SharkPickles.com for a tease of what's coming at you! Viewers can also check out this year's SHARK WEEK 2020 promo with Mike Tyson on Tik Tok.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.