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[05/20/21 - 11:33 AM]
"OWN and Procter & Gamble Present: Widen the Screen - A Fuller View of Black Life" A Special George Floyd Anniversary Programming Event Featuring Oprah Winfrey
This special presentation is hosted by Oprah Winfrey and features short films and new content by Black creators that celebrate Black stories and the expansiveness of Black life, while honoring the anniversary of the tragic murder of George Floyd.

[via press release from OWN]

"OWN AND PROCTER & GAMBLE PRESENT: WIDEN THE SCREEN - A FULLER VIEW OF BLACK LIFE" A SPECIAL GEORGE FLOYD ANNIVERSARY PROGRAMMING EVENT FEATURING OPRAH WINFREY

Oprah Winfrey Leads Conversations On The Vastness of Black Identity And Experience

Special Features Black Creators Including Queen Collective, SATURDAY MORNING, and the world premiere of These Hands from UNINTERRUPTED

LOS ANGELES - OWN: Oprah Winfrey Network announced today a special one-hour programming event presented by Procter & Gamble as a part of its 'Widen the Screen' initiative, "OWN and P&G Present: Widen The Screen - A Fuller View of Black Life" premiering on Tuesday, May 25 at 8:00 p.m. ET/PT. This special presentation is hosted by Oprah Winfrey and features short films and new content by Black creators that celebrate Black stories and the expansiveness of Black life, while honoring the anniversary of the tragic murder of George Floyd.

The program will include a special airing of Tangled Roots, Ballet After Dark, and Gloves Off from the Queen Collective documentary film series, followed by a sneak preview of the four new Queen Collective films that will premiere in June 2021 during the Tribeca Film Festival.

The one-hour special will also include These Hands, a world premiere on OWN from UNINTERRUPTED, the athlete empowerment brand created by LeBron James and Maverick Carter, in collaboration with P&G. These Hands aims to plant new seeds in the minds of Black children and their parents taking us on a journey through a child's imagination as a game of catch with his father opens his mind to all the possibilities of his future off the field.

And the special will feature the world premiere trailer of 8:46 Films, four powerful stories created by P&G and SATURDAY MORNING, told in the time it took for a man's life to change the world. These films, which represent the reclamation of time stolen from Black communities to share stories of love and joy to build a legacy of hope, will premiere in their entirety during the Tribeca Film Festival in June 2021.

This special program will be joining the previously announced OWN Spotlight "Black Women OWN The Conversation: Mental Health and Trauma" premiering at 9:00 p.m. ET/PT on May 25.

"For too long the narrative of Black life on screen has been one that reinforces limiting stereotypes. When we 'Widen The Screen' to include more stories from more Black artists and storytellers, we change the narrative of Black life on screen, and we 'Widen Our View'," said Marc Pritchard, Chief Brand Officer, Procter & Gamble. "One year after George Floyd's death, which changed the world, we've come together to honor his life and to give voice to Black creators as they build a legacy of hope with their stories that portray a more complete view of Black life - one that is layered, beautiful, vast and dynamic."

"We are no strangers to the narrative created by our partners Procter & Gamble with the Widen The Screen initiative. OWN is dedicated to ensuring that our audience sees themselves brilliantly and lovingly reflected with both nuance and specificity while we also champion opportunities for underrepresented creators and storytellers," said Tina Perry, president of OWN. "It is critical that we all find ways to expand the representation of Black people in media both in front of and behind the lens, and what better way to honor George Floyd than to lift up new voices and celebrate the rich tapestry of Black life."

"When working with partners, it is critical that we authentically align with both their mission and the spirit and letter of their campaigns. Our first priority is to our audience and our integrity and credibility with our community must be maintained," said Sheereen Russell, group vice president, Ad Sales/Client Partnerships/Inclusion Audiences at OWN. "Procter & Gamble is an outstanding example of a brand using their powerful voice to both uplift Black creators and invite a wider view of Black experience. Their example is a call to action for the industry to truly support the brands and storytellers that represent positive change."

###

About P&G's Widen The Screen

Launched in March 2021, Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience. As part of this commitment to drive accurate portrayal of Black life on screen by building a pipeline of diverse creators behind the screen, P&G is supporting and accelerating new and evolving initiatives and partnerships, including:

· Queen Collective, a partnership between P&G, Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios, which returns in 2021 for a third year with its continued mission to accelerate gender and racial equality behind the camera, by opening doors to the next generation of up-and-coming Black women directors.

· With SATURDAY MORNING, P&G's partner for "The Look," and with Tribeca and dozens of black creatives, P&G is creating scripted stories told in 8 minutes and 46 seconds to tell life-affirming stories of joy, love, and resilience to honor the length of time it took for a man's life to change the world, reclaiming the story to build a legacy of hope.

· These Hands, a collaboration between P&G and UNINTERRUPTED, an athlete empowerment brand within The SpringHill Company built by LeBron James and Maverick Carter with the mission of empowering greatness in every individual. This project takes viewers on a journey of a father and his son using the power of imagination to explore a range of opportunities beyond athletics. The film and associated community programs are intended to show young Black men that they can follow and achieve their dreams outside of sports, which aligns with UNINTERRUPTED's "More Than An Athlete" mantra.

Widen the Screen is a part of Take on Race, P&G's signature program to confront and address racial inequity by placing strategic attention on leading corporate accountability for structural and systemic change. For further information visit www.pg.com/WidenTheScreen and www.pg.com/takeonrace.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand and the magnetism of the channel. OWN is a leading destination for premium scripted and unscripted programming from today's most innovative storytellers. OWN connects with its audience wherever they are, inspiring conversation among a global community of like-minded viewers on social media and beyond. Launched on January 1, 2011, OWN is a joint venture between Harpo, Inc. and Discovery, Inc. The venture also includes award-winning digital platform Oprah.com. Access OWN anytime on http://WatchOWN.tv or across mobile devices and connected TVs.

Follow us on social media at @OWNTV and join the conversation using #WidenTheScreen





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