[05/27/21 - 09:15 AM] 365 Days of HBO Max In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1).
[via press release from WarnerMedia]
365 Days of HBO Max
Today marks the one-year anniversary of the launch of HBO Max. In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1). Not only is the platform seeing a rapidly growing user base, but our viewers are more engaged than ever: we have seen up to a 70% increase in audience engagement vs. HBO Go or Now*, and the average time it takes a user to click play after logging into the platform is down to 100 seconds. From indulging in the highly-anticipated "Zack Snyder's Justice League" to binge watching "The Flight Attendant" and "Friends," to streaming the new Warner Bros. theatrical releases, the platform has become a "go-to" for all audiences.
HBO Max celebrates its success thus far with a new brand spot, releasing today, that is dedicated to the fans who find their favorite shows and movies on the streamer.
Below is an infographic highlighting this year's standout stats that we hope you'll share with your readers to help us celebrate this important milestone as we move into year two and all it has in store.
*Engagement is measured by monthly hours/subscriber.
[09/02/26 - 09:31 AM] Drew Binsky Brings His Travels to Netflix September 19 Beginning September 19, members can watch a curated collection pulled from Drew's content library, including his latest episode "Entering The World's Narrowest Island (100 Feet Wide)," with new episodes dropping day-and-date alongside Drew's channels.
[09/02/26 - 08:01 AM] Apple TV Unveils First Look at Season Two of Animated Series "The Sisters Grimm" In season two, one year after their parents' mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.
[09/02/26 - 07:31 AM] Paramount+ Announces Upcoming Slate of Licensed Documentary Films The lineup features projects from acclaimed storytellers and filmmakers including Lawrence Bender, Mohammed Ali Naqvi, Alysa Nahmias, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex.
[09/02/26 - 07:02 AM] Video: "Medusa" Season 2 - Official Trailer - Netflix CEO Bárbara Hidalgo is targeted by a deadly conspiracy. Can she find the culprit as her ruthless family battles for control of their business empire?
