or


[10/14/21 - 01:00 PM]
FOX's "The Masked Singer's" First NFT, "Miss Masky," Sells Out in 10 Hours on Day One of "The MaskVerse" Marketplace and Community
Fans claimed 10,000 free Genesis Edition "Miss Masky" NFTs from "The MaskVerse" between 2:30 PM PT and midnight yesterday.
[via press release from FOX]

FOX'S "THE MASKED SINGER'S" FIRST NFT, "MISS MASKY," SELLS OUT IN 10 HOURS ON DAY ONE OF "THE MASKVERSE" MARKETPLACE AND COMMUNITY

Fans Claim 10,000 Free NFTs of "Miss Masky" Genesis Edition

Due to High Demand, Blockchain Creative Labs to Unveil Second Edition of "Miss Masky" Digital Collectable Today

Limited-Run THE MASKED SINGER Character NFT Mask Packs to Debut Wednesday, October 20

"Miss Masky," THE MASKED SINGER's first NFT of FOX's hit singing competition's digital mascot, sold out in less than ten hours shortly after yesterday's launch of "The MaskVerse," FOX Entertainment and Blockchain Creative Labs' NFT marketplace and community for television's #1 entertainment series.

Fans claimed 10,000 free Genesis Edition "Miss Masky" NFTs from "The MaskVerse" between 2:30 PM PT and midnight yesterday. A total of 12,000 digital wallets have been registered on the site thus far. In response to users' increased demand, Blockchain Creative Labs will unveil a second edition of 10,000 "Miss Masky" NFTs at www.maskverse.com at 4:00 PM PT/1:00 PM PT today.

Marking broadcast's first major NFT endeavor and powered by Eluvio's eco-friendly blockchain, "The MaskVerse" is designed to make buying, selling and trading of THE MASKED SINGER NFTs more accessible and intuitive to mainstream consumers, while adhering to technical principles important to crypto enthusiasts. The exclusive NFT destination allows fans to build their own collections of limited-edition digital masks for every character from all six seasons of the series to unlock surprises and exclusive giveaways.

On Wednesday, Oct. 20, "The MaskeVerse" will unlock its primary sales marketplace and "drop" a limited-edition run of THE MASKED SINGER character NFTs in Mask Packs of three cards that will be available to purchase for $20. Beginning Wednesday, "The MaskVerse" participants also will be able to participate in exclusive Discord communities that will be managed via token-gate access by Blockchain Creative Labs' community partner, Collab.Land.

All-new episodes of THE MASKED SINGER air Wednesdays (8:00-9:00 PM ET/PT) on FOX and, after their linear telecasts, become available on Hulu, VOD and FOX Entertainment's free streaming service, Tubi.

Throughout this season, "The MaskVerse" will continue to "drop" Mask Packs and unlock a marketplace for fans themselves to purchase and sell cards to complete their sets, as well as additional premium and unique digital merchandise. Starting next month, fans and collectors also will be able to play a voting game, to correctly predict which characters will be eliminated in each of the season's final six episodes, to win the opportunity to buy Gold Mask packs that, when they complete a full collection, will have access to exclusive prizes and gain status.

To participate in "The MaskVerse's" NFT drops, fans must create a secure and easy-to-use digital media wallet, through Eluvio, that acts as a digital vault and enables collectors to seamlessly purchase NFTs via credit cards or cryptocurrencies. It will also allow fans to trade or resell their cards within "The "MaskVerse's" virtual marketplace to build full collections and transfer NFTs to third-party wallets that are interoperable with Ethereum standards.

In May, FOX Entertainment and Bento Box Entertainment entered the NFT business with the formation of Blockchain Creative Labs and a $100 million creator fund to identify growth opportunities in the space. In addition to "The MaskVerse," Blockchain Creative Labs will launch a dedicated digital marketplace for Emmy Award-winning creator Dan Harmon's upcoming animated comedy, KRAPOPOLIS, marking the first animated series to be curated entirely on the blockchain.

Last month, FOX made a strategic investment in Eluvio to accelerate the adoption of Eluvio's blockchain platform across the broader media and entertainment industry and provide the underlying technology platform for Blockchain Creative Labs. Launched in 2019, Eluvio is led by Emmy Award-winning technologists Michelle Munson and Serban Simu, and the company's Eluvio Content Fabric is an advanced, open protocol blockchain network that provides live and file-based content publishing, transcoding, packaging, sequencing, dynamic and static distribution, and minting of derivative NFTs. Blockchain Creative Labs also selected Eluvio for its low environmental impact. Through a novel compositional and just-in-time protocol, the Eluvio Content Fabric does not make file copies and dramatically reduces the storage, network requirements, and latencies of traditional digital distribution systems; the Fabric's blockchain avoids the computational energy consumption, and costs, of proof-of-work blockchains through its efficient proof-of-authority consensus and seamless combination of on and off chain transactions. For "The MaskVerse," all the creative content, NFTs, and digital wallets are integrated as part of Eluvio's secure and eco-friendly blockchain.

About Blockchain Creative Labs

Blockchain Creative Labs (BCL), a new business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space. In August of 2021, Fox Corporation made a strategic investment in Eluvio, a global pioneer for managing, distributing and monetizing premium content via blockchain, that will provide the underlying technology platform for BCL.

-FOX-





  [october 2021]  
S
M
T
W
T
F
S
     


· MASKED SINGER, THE (FOX)




[10/13/26 - 09:30 AM]
National Geographic Explorers Uncover Deep-Sea Wonders with Groundbreaking Tech as They Chase Critical Solutions to Dilemmas Facing Life Across All Five Ocean Basins in "Expedition: Saving Our Seas"
The one-hour special premieres Friday, November 13 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.
[10/13/26 - 09:30 AM]
FOX Entertainment and Hartbeat Form IP Development and Global Distribution Partnership
The pipeline launches with a slate of 25 live-action titles, spanning thriller, drama, and faith-based storytelling.

[10/13/26 - 09:17 AM]
Katherine Waterston Joins the Cast of "The Best of Us" for Paramount+
Waterston will play Amy Smith, a lawyer and the soon-to-be ex-wife of Jason (Jeremy Strong).

[10/13/26 - 09:06 AM]
Great American Media Welcomes 2027 with the 138th Rose Parade Presented by Honda
From the streets of Pasadena to living rooms across America, this treasured New Year's Day tradition will come alive with extraordinary floral artistry, stirring musical performances and spectacular pageantry.
[10/13/26 - 09:01 AM]
Video: NBC Debuts Official Trailers for Monday Night Comedies "St. Denis Medical" & "The Fall and Rise of Reggie Dinkins"
Both series return Monday, November 2 starting at 8:00/7:00c.
[10/13/26 - 09:01 AM]
"The X-Files" Project Picked Up to Series by Hulu
A reimagining of the classic, the series follows two highly decorated but vastly different FBI agents who form an unlikely bond when they are assigned to a long-shuttered division devoted to cases involving unexplained phenomena.
[10/13/26 - 09:01 AM]
Video: HBO Releases Official Trailer for Season Four of the Original Drama Series "The Gilded Age," Debuting November 1
The eight-episode fourth season debuts Sunday, November 1 at 9:00/8:00c on HBO and will be available to stream on HBO Max.
[10/13/26 - 09:01 AM]
"A Proud Family Wizmas" Holiday Special Welcomes Stellar Guest Cast, Including Anderson .Paak, Gabrielle Union, Lil Rel Howery and JB Smoove
"A Proud Family Wizmas," a song-filled, stop-motion holiday special, follows Penny Proud after she inadvertently destroys Christmas as we know it and then reluctantly agrees to make things right and save Christmas for the children of Emilyville and the world.

[10/13/26 - 09:00 AM]
OWN for the Holidays Returns for Its Eighth Year with Heartwarming Movies Celebrating Love, Community and the Magic of the Season
"The Christmas Showdown 2" premieres November 28 followed by "Tapping Into Christmas" on December 5.
[10/13/26 - 08:46 AM]
Whitney Way Thore Embraces Love, Change and the Future She's Always Imagined on an All-New Season of TLC's "My Big Fat Fabulous Life"
The series returns Tuesday, November 10 at 10:00/9:00c on TLC.
[10/13/26 - 08:10 AM]
PGA Tour's "The Farmers Insurance Skins Game" Returns to Prime Video on Black Friday at 9 a.m. ET with New Field of Competitors and Stunning Venue
The event will once again be developed and produced by Pro Shop Studios and Propagate Content, in partnership with PGA Tour Studios on broadcast production and Excel Sports Management as tournament organizer.
[10/13/26 - 08:06 AM]
BET and aTwist Drama "Church Wives," Starring and Executive Produced by Gizelle Bryant, Premieres Wednesday, November 4 at 10 P.M. ET/CT on BET
Set inside a prominent megachurch, "Church Wives" follows two ambitious women who go to war for status and power when a coveted leadership role opens up.
[10/13/26 - 08:01 AM]
Video: "Minimum Wage" - Official Trailer - Netflix
Teens struggle to run a local pizzeria while juggling school, a manic boss and minimum wage in this series based on the hit social media shorts.
[10/13/26 - 08:01 AM]
Video: Trailer Debut - Hulu's "The Land" (Premieres February 15)
After several disappointing seasons, Cleveland Browns' head coach Danny Roarke has one last chance to turn around his football team.

[10/13/26 - 08:01 AM]
HGTV Decks the Halls in New Christmas Design Competition Series "Big Bargain Holiday Showdown" Hosted by Tara Lipinski
In each of the festive six episodes, two teams of friends, family and neighbors will battle to prove who has the most holiday spirit without blowing their shoestring budget.