or


[02/15/23 - 10:17 AM]
FOX and Blockchain Creative Labs to Launch "The Masked Singer Experience"
During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress on to the next round.
[via press release from FOX]

FOX AND BLOCKCHAIN CREATIVE LABS TO LAUNCH "THE MASKED SINGER EXPERIENCE"

Newly Added Interactive Features to Go Live Today, Timed to Season Nine Premiere of Hit Singing Competition Series, With Dynamic Fan Club, Live Show Voting, Token-Gated Exclusive Video Content and Online Rewards Store

As Season Nine of The Masked Singer, television's #1 unscripted series, debuts this evening, FOX and its Web3 media and creative technology company Blockchain Creative Labs (BCL) will launch The Masked Singer Experience, an evolution of the singing competition program's digital fan community with new interactive features, including live show voting polls, token-gated exclusive video content, a points leaderboard and an online rewards store at maskverse.com.

During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress on to the next round. In participating, fans can level up their Loyalty Pass and be able to purchase The Masked Singer Stars, generative Season Nine costume art created by renowned artist Waxbones, to gain deeper access to the Experience. Points will be awarded to Star holders based on the amount and accuracy of votes they cast throughout the season. A total of 1,050 Masked Singer Stars will be available for purchase for $49.99 USD (approximation, subject to change, based upon the current market price of MATIC), with fan ownership of the Stars ranked in a comprehensive leaderboard on the site.

On February 22, Star holders will be able to watch exclusive content featuring behind-the-scenes and confessionals from this season's contestants, while starting mid-season, The Masked Singer Experience will launch an official online merchandise store, where fans will be allowed to redeem points for an array of digital goods and other items, and be ranked against other fans on a point-based leaderboard. Points and rewards from The Masked Singer's original digital fan club launched in 2021 will be honored in The Masked Singer Experience.

BCL is partnering with MoonPay, the leading Web3 infrastructure provider; Web3Auth, the leading multi-party-computation wallet infrastructure company; Alchemy, the comprehensive developer platform; and the Web3 innovation studio Props Labs to enhance The Masked Singer Experience. Fans will be able to enter the Experience using either social media accounts or existing wallets through Web3Auth, purchase tokens with credit cards through MoonPay and mint them via MoonPay's HyperMint platform and receive redeemable points through Props Labs' Rewards platform. The Experience's innovative blockchain development also uses Eluvio's novel Content Fabric for video distribution.

The Masked Singer's ninth season will debut tonight at 8:00pm/7:00pm CT. This last Fall, Season Eight of the series averaged 7.3 million multi-platform viewers and ranked as television's #1 unscripted entertainment series for the fourth consecutive year. The Thanksgiving 2022 episode of The Masked Singer marked the night's highest-rated entertainment telecast across both broadcast and cable in over three years and was FOX's #1 Thursday entertainment telecast in more than six years.

The Masked Singer is produced by FOX Entertainment's in-house unscripted studio, FOX Alternative Entertainment. James Breen, Craig Plestis and Nick Cannon serve as executive producers. Breen serves as showrunner. The series is based on the South Korean format created by Mun Hwa Broadcasting Corp.

Editor's note: Fan voting will not affect the series' outcome.

About Blockchain Creative Labs

Blockchain Creative Labs (BCL), a business and creative unit formed in 2021 by FOX and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund to identify growth opportunities in the NFT space.





  [february 2023]  
S
M
T
W
T
F
S
   


· MASKED SINGER, THE (FOX)




[07/28/26 - 10:01 AM]
National Geographic Documentary Films Greenlights New Film from Oscar and Multi BAFTA Award-Winning Director James Marsh
Brought to the screen by Magna Studios for release in 2027, the film brings to life the gripping true story of Aron Ralston, who inspired the Academy Award-nominated Searchlight Pictures film "127 Hours," directed by Danny Boyle.
[07/28/26 - 09:01 AM]
Video: "Below" - Official Teaser - Netflix
Josh Hartnett stars in the suspenseful new thriller, coming to Netflix on October 8.
[07/28/26 - 08:01 AM]
HBO Max Launches New Mobile Features for Enhanced Content Discovery
"HBO Max Shorts" is designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertical, scrollable feed.

[07/28/26 - 08:01 AM]
A Killer Comeback Awaits as Paramount+ Reveals First-Look Images of "Dexter: Resurrection" Season Two
The new season is coming later this year on Paramount+.
[07/28/26 - 08:01 AM]
Video: "Freefall: A Reckoning for Boeing" - Official Trailer - Netflix
Academy Award-nominated filmmaker Rory Kennedy and her Emmy-nominated producing partner Mark Bailey continue their urgent investigation into the once-iconic aviation giant, uncovering startling new revelations and capturing voices from the inside.
[07/28/26 - 07:31 AM]
AMC Global Media's Acorn TV Renews Critically Acclaimed Crime Drama "Art Detectives," Starring Stephen Moyer, for a Second Season
Production begins in Belfast and across Northern Ireland this July and will premiere with a two-part special this December, followed by a full six-episode season in 2027.

[07/28/26 - 07:01 AM]
Video: "The Last Sunrise" - Official Trailer - Prime Video
Based on the beloved novel, The Last Sunrise follows Ry (Maia Reficco), a college student with a chronic illness, on a summer escape to Mallorca with her mother (Eva Longoria).

[07/28/26 - 06:01 AM]
Video: "Here the Whole Time" - Official Trailer - Netflix
Felipe just wanted a quiet summer with his artsy mom and every musical he could binge... when his childhood crush knocked on his door to join the party.
[07/28/26 - 06:01 AM]
MGM+ Picks Up Action Thriller Series "Embassy," Starring Anna Kendrick, Sam Heughan and J.K. Simmons from AGC Television, Ascendant Fox, and Turbine Studios
When armed mercenaries storm the U.S. Embassy in London, Layla (Kendrick), a sharp and resourceful American diplomat, faces an impossible choice: protect the U.S. Ambassador (Simmons) or follow his orders to exfiltrate a high value asset being held at the embassy.

[07/28/26 - 06:01 AM]
Video: Apple TV's Emmy Award-Winning Series "Ted Lasso" Returns to the Pitch in Season Four Trailer
"Ted Lasso" returns with its 10-episode new season on Wednesday, August 5, 2026 with one episode, followed by new episodes every Wednesday through October 7 on Apple TV.
[07/28/26 - 06:00 AM]
The CW Network and ESPN Set August 4 Launch for CW Sports Live Streaming on the ESPN App
More than 800 annual hours of CW Sports will be broadcast live on The CW Network as well as stream live on the ESPN App for viewers with an ESPN Unlimited subscription plan.
[07/28/26 - 12:01 AM]
Video: "Mourinho" - Official Trailer - Netflix
This trophy-packed, insider-fueled documentary charts José Mourinho's iconic rise as one of the world's top footballing managers of the most elite clubs.
[07/27/26 - 04:01 PM]
Lee Chang-dong's "Possible Love" Sets November 6 Netflix Release Ahead of Venice and Toronto Premieres
The film follows two married couples - a laid-off worker and his wife, and a documentary filmmaker and her husband - whose paths cross when the filmmaker sets out to film them, bringing both marriages face to face with their different lives and hidden desires.
[07/27/26 - 02:00 PM]
ABC Announces Fall 2026 Premiere Dates
The news comes following a successful season where ABC delivered 10 of the Top 20 programs in the 2025-2026 broadcast season across Adults 18-49, more than any other broadcast network.
[07/27/26 - 12:56 PM]
"How to Catch a Dirtbag" Premieres August 5 on Discovery Channel
A new series featuring the "investigations" of internet sensation Michael McWhorter, aka "Tizzy Ent", who has popularized the art of internet crowd sourcing to help identify those who appear to do horrible things in public and seem to get away with it.