Discovery Announces Marketing Partners for "Shark Week" 2023

"Shark Week," Discovery Channel's week-long celebration of sharks, hosted by Jason Momoa, features nearly 20 new hours of television celebrating the apex predators.  This year, the pop culture television event has paired with a notable list of marketing partners to give fans the opportunity to celebrate sharks in exciting and exceptional ways.  For the 10th year, Southwest (R) Airlines returns as a partner, along with American Red Cross, Georgetown Cupcakes, MLB, Pooch Perks, and Ubisoft alongside non-profit partners Beneath the Waves, a scientific research institute dedicated to protecting sharks and catalyzing ocean policy, and Oceana, the largest international advocacy organization dedicated to solely to ocean conservation. New partners this year include Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley's Aquarium and Valpak.

"Shark Week has been at the forefront of summer entertainment for 35 years and our partner brand alignments allow fans to experience their love of the event on and off the screen," said Karen Bronzo, Chief Marketing Officer, US Networks Group, Warner Bros. Discovery. "Social good is an important aspect of many of the partnerships and supports the core mission of Shark Week, which is to celebrate these amazing creatures and inspire viewers to delve deeper into their world."

"Shark Week" partners are dedicated to amplifying this year's week-long celebration of sharks.  Details on each campaign are below.  A full programming schedule for "Shark Week" can be found here.  

Warner Bros. Discovery and The American Red Cross have teamed up for the 35th anniversary of "Shark Week" and the theatrical release of Meg 2: The Trench, in theaters August 4, to celebrate a summer of sharks and help shore up the national blood supply by giving blood. Don't be cold-blooded: Join us and donate! Come give blood July 17-31 and receive an exclusive "Shark Week" T-shirt, while supplies last! Plus, if you donate from July 12  to Aug 12 you will be automatically entered for a chance to win a "Search for The Meg" prize - a three-night New York getaway for two with a private shark dive adventure at Long Island Aquarium.

Get ready to dive into an epic partnership as Van Leeuwen, the iconic ice cream brand renowned for its wide range of classic & vegan flavors, teams up with the thrill of "Shark Week" this year. You can find Van Leeuwen's limited-edition "Shark Week" themed sundae, available exclusively at fourteen prominent locations in New York City and Los Angeles from July 23rd to July 29th, while supplies last. Ice cream enthusiasts and "Shark Week" fans alike will have the opportunity to indulge in this deliciously fantastic treat while immersing themselves in the excitement of Shark Week. The "Shark Week" themed sundae will be available in NYC at 7 Van Leeuwen scoop shops (Rockefeller Center, Murray Hill, Tribeca, Seaport, Ludlow St., Brooklyn Bridge Park, Wythe) and 7 Los Angeles scoop shops (Franklin Village, Silver Lake, The Point: El Segundo, Culver City: Platform, Arts District, Studio City, Long Beach). Find a store near you at vanleeuwenicecream.com

Prepare for a mouthwatering partnership as Crumbl Cookies, the renowned bakery celebrated for its irresistible gourmet cookies, joins forces with "Shark Week". In celebration of this thrilling collaboration, Crumbl Cookies' shark-themed cookie will be available exclusively from July 23rd to July 29th. Visit a Crumbl Cookies store near you to enjoy this sweet sensation and experience the delightful excitement of "Shark Week".

"Shark Week" fans can celebrate life outside and enjoy a shark-filled week with their favorite Australian Gold sun and skincare products. Carefully developed using high-quality ingredients, you can feel confident each product is protecting and improving your skin in the healthiest way possible. As an exciting addition, Australian Gold is proud to partner with "Shark Week", uniting their shared passion for sun safety and ocean conservation. Trust Australian Gold for your sun and skincare needs and celebrate life outside with peace of mind, while embracing the thrill of "Shark Week". Shop now at AustralianGold.com. 

Unleash your adventurous spirit with a national collection of events and experiences curated by Eventbrite exclusively for "Shark Week." Dive into a selection of events that encompasses "Shark Week" specific fun, and thrilling water activities, along with countless captivating oceanic experiences offering an unforgettable journey into the mesmerizing world of sharks and aquatic adventures nationwide.  

Every week is "Shark Week" at Ripley's Aquariums, where exceptional animal care and immersive learning lead to unforgettable experiences. Ripley's is at the forefront of sand tiger shark research and is working to better understand their reproductive behaviors. In 2021, they welcomed the world's first successful birth by artificial insemination of a sand tiger shark and continues to work to further this vulnerable species. Learn more about their conservation work and these amazing animals during "Shark Week" with a sea of fun-filled activities from screenings to scavenger hunts!  

Southwest Airlines(R) has been a partner of "Shark Week" since 2013. This year's partnership brings plenty of fin-tastic elements for customers to enjoy. During their flight, customers can enjoy free, jaw-some content via the "Shark Week" On Demand channel in the Inflight Entertainment Portal. This channel houses a library of "Shark Week" episodes that customers can sink their teeth into, plus an exclusive episode, The Haunting of Shark Tower, customers can watch three weeks prior to its premiere. The feeding frenzy will continue as Southwest customers tune in to "Shark Week"  on Discovery, beginning Sunday, July 23rd, via live TV onboard Southwest WiFi-equipped flights. Book your next getaway now at Southwest.

Discovery and MLB are teaming up again for a fun-filled summer of sharks and baseball to celebrate "Shark Week". From Busch Stadium to Globe Life Field you can catch "Shark Week" promos on the big screen and custom co-branded fan premium giveaways. In addition, Chompie will be prepped and ready for exclusive meet and greets and photo opportunities. Buy tickets now.

"Shark Week '' fans can satisfy their sweet tooth with our returning partner Georgetown Cupcake. To celebrate the week, Georgetown Cupcake, founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne, have created a new "Shark Week '' dozen. The special, limited-edition assortment includes the following flavors: four Vanilla & Ocean Blue Buttercream, two Chocolate & Vanilla Buttercream, two Red Velvet, two Salted Caramel Beach, and two Coconut Crème Cheesecake. Available now at any Georgetown Cupcake location and online at georgetowncupcake.com.

Longtime partner, Oceana, the largest international advocacy organization dedicated solely to ocean conservation, is campaigning to protect and restore the world's oceans on a global scale. By collaborating with major brands to raise money and support for its campaigns, Oceana creates vital educational content and spreads awareness about the symbiotic relationship between our oceans and sharks. Oceana has already protected nearly 4 million square miles of ocean and innumerable sea life - but there is still more to be done. Support Oceana's work to protect sharks and other ocean animals by visiting Oceana.org/SaveSharks

Beneath The Waves, a non-profit organization, is dedicated to protecting our oceans through state-of-the-art science and technology. With initiatives aimed at conserving biodiversity and protecting migratory species like sharks, Beneath The Waves strives to promote ocean health and catalyze ocean policy. Support Beneath the beneaththewaves.org and be a catalyst for change!

Bark Social, the premium dog lover's social club and retail experience, will be hosting "Shark Week" watch parties on Thursday, July 20th from 7-9p at their Bethesda, Baltimore, and Philadelphia locations. Come to watch some exclusive jaw-dropping "Shark Week" content and bring your furry friend for a night full of  fun. You can expect a "Shark Week" costume contest, custom "Shark Week" Bites, "Shark Week" Swag, and lots of chances for social media-worthy moments. More details to come at www.barksocial.com or @bark_social.

Returning partner, Ubisoft, is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands. Founded in 2009 and acquired by Ubisoft in 2013, Ubisoft London is a game studio specializing in original free-to-play games for mobile and tablet devices. This year, Ubisoft will design and develop a "Shark Week" in-game integration within Hungry Shark World and Hungry Shark Evolution. The integration will include "Shark Week" themed loading screens, "Shark Week" tune-in pushes, and "Shark Week" accessories. These special "Shark Week" games will be supported via campaigns on Hungry Shark's social channels. Available for free on the Google Play & Apple app stores.

Pooch Perks is the leading dog subscription box service dedicated to pampering furry family members. Each month, Pooch Perks delivers premium toys, USA made treats, and delightful surprises, right to your door. Pooch Perks is committed to curating eco-conscious and top-quality products that dogs love. By sourcing from a large USA vendor pool, Pooch Perks selects unique toys and treats to keep your pooch thoroughly engaged. A variety of subscription options to fit every size, preference and budget ensures that both pooch and parent are delighted. Each month brings a new theme filled with new toys, treats, and accessories. July's box is dedicated to promoting "Shark Week"!  Whether you wish to surprise a fellow dog lover or indulge your own precious pooch, Pooch Perks is the perfect gift to get tails wagging and hearts overflowing with joy. To learn more about Pooch Perks, visit www.poochperks.com.

Lastly, throughout July, Valpak places the "Shark Week" message directly into the hands of viewers through a cover takeover of the iconic Valpak envelope.  More than 40 million households will interact with the sharks while looking for jawsome savings and a chance to win $10,000. 

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. YOU HAVE NOT YET WON. Void where prohibited. Open to legal residents of the 50 United States and D.C., who are 18 years of age or older, or the age of majority in their state of residence, whichever is older. Sweepstakes begins 7/5/23 and ends 8/15/23. Approximate retail value of the Grand Prize is $10,000. Odds of winning depend on the number of eligible entries received. See complete Official Rules for entry instructions, full prize description, restrictions, and other important details. Sponsored by Valpak Direct Marketing Systems, LLC., 1 Valpak Avenue N, St Petersburg, FL 33716.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. YOU HAVE NOT YET WON. Void where prohibited. Open to legal residents

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.