HALLMARK MEDIA'S WONYA LUCAS TO STEP DOWN AS PRESIDENT & CEO AT THE END OF 2023

Lucas to Continue Service on Hallmark Media Board of Directors

AUGUST 8, 2023, NEW YORK - Hallmark Media announced today that after three years of transformational leadership, Wonya Lucas will step away from her current operating role as President & CEO at the end of the year.

Lucas will continue to serve on the Hallmark Media Board of Directors where her experiences and insights will help shape the strategic direction of the business.

"I am honored to have led this company and am tremendously proud of the progress we've made by creating an evolved entertainment experience that inspires meaningful, emotionally connected moments for our audiences," said Lucas. "My passion for the Hallmark brand has grown in deeply rewarding ways and will remain paramount as I continue to help guide Hallmark Media's future in a more strategically focused capacity."

In addition to his corporate role, which includes oversight of Hallmark Media, Hallmark Global, and Crayola, Mike Perry, President & CEO of Hallmark Companies, will work closely with Lucas and the Hallmark Media executive leadership team to lead the day-to-day operations of the media business and complete the process of Lucas' transition.

In her time leading the company, Lucas helped to build a more solid foundation for the business through broadened storytelling with more diverse and inclusive storylines and characters. She assembled a seasoned, highly competent, creative and resilient leadership team and together they built multiple new pathways for the brand - forging new partnerships with Peacock, YouTube and Hulu, as well as numerous FAST/AVOD platforms. She launched programs in support of women creatives with the Make Her Mark Women's Directing Program. And most importantly, the foundation Lucas built directly aligns with the aspirations and values of the Hallmark brand.

"Wonya is a multi-faceted industry veteran, passionate brand builder, and consummate strategic leader," said Perry. "I'm grateful for the important work she has done to bring the expansive foundation of the iconic Hallmark brand to life and am fortunate that her insights will continue to positively impact the future of the business."

ABOUT HALLMARK MEDIA Own

ed and operated by Hallmark Cards, Inc., Hallmark Media is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Hallmark Media's collection of original dramatic content. Hallmark Media is also home to Hallmark Movies Now, the company's subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can't find anywhere else.