MOTORTREND RELEASES NEW DOCUMENTARY INVESTIGATING CHINA'S ELECTRIC VEHICLE PRODUCTION IN MEXICO AND THE POTENTIAL IMPACT ON THE U.S. MARKET
· New "MotorTrend Investigates" Series Debuts Today on MotorTrend with In-Depth Report on Chinese EV Production in Mexico with First Documentary,"China's Big Bet On Mexico"
· Findings from MotorTrend Poll Show that While 50% of Potential Car Shoppers are Likely to Consider an EV in the Next 5-10 Years, 45% are Unlikely to Consider Electric Vehicles Produced by a Chinese Manufacturer
(Los Angeles, Calif.) - MotorTrend Group, a Warner Bros. Discovery company, today announced the launch of new documentary series, "MotorTrend Investigates," with the premiere story focusing on the controversial topic of Chinese electric vehicle (EV) production in Mexico and the potential impact of expansion into the U.S. market. MotorTrend visits representatives of major Chinese automakers in Mexico, including BYD, Chery, and JAC, to dig deep into their plans to cross the border tariff-free with potentially more affordable, quality EV options.
The documentary, "China's Big Bet on Mexico," is available to view on MotorTrend's YouTube channel and on MotorTrend.com, starting today, at the following link: https://www.motortrend.com/features/motortrend-investigates-chinese-cars-in-mexico-is-usa-next
The documentary was filmed on location in Mexico City, led by MotorTrend editors Miguel Cortina and Kristen Lee. The program includes exclusive interviews with executive leadership from Chinese EV manufacturers, as well as key authorities in the automotive space in Mexico. In addition, Cortina and Lee take a spin in a new vehicle from China's EV offerings, the BYD Yuan Plus, to give quick first impressions on what may lay ahead for American car shoppers.
"Currently, tariffs and politics make it economically unfavorable for Chinese-built vehicles from Chinese automakers to be imported into the U.S. However, by strategically building EVs in Mexico, certain Chinese companies could enter the U.S. market under more favorable conditions," said Cortina. "In the past three years, 11 Chinese automakers have settled in Mexico, and their market share of passenger vehicles has already risen from zero to nine percent."
To probe deeper as to whether American car shoppers would be willing to buy a Chinese EV, MotorTrend conducted a poll of 2,000 Americans currently in the market to purchase a new vehicle and found that while 50% of potential car shoppers are likely to consider an EV in the next 5-10 years, 45% of those willing to consider such vehicles are unlikely to consider an EV produced by a Chinese manufacturer.
Notably, however, 28% of that same group would be somewhat more likely to reconsider if the quality and safety met U.S. standards, and the purchase price was considerably less than the closest known competitor.
Under the United States-Mexico-Canada Agreement (USMCA), 75% of a vehicle must be built in North America for its maker to avoid paying import tariffs. Currently there are no Chinese car brands available for purchase in the U.S., and only recently have there been vehicles from China sold in the U.S. under separate brand name manufacturers.
"Based on our research, these Chinese companies are investing heavily in the product, and the result shows based on the BYD Yuan Plus we tested," said Lee. "The question is whether U.S. consumers are ready-and willing-to purchase EVs from Chinese manufacturers, and whether regulations would allow for vehicles to enter the U.S. market through Mexico."
MOTORTREND INVESTIGATES was produced for MotorTrend Studios by Ryoko. For Ryoko, Ana Ximena Rincón is the executive producer. For MotorTrend Group, Ed Loh is the executive producer, Mike Suggett is head of MotorTrend Studio and Alex Wellen is global president and general manager.
About MotorTrend Group
MotorTrend Group, a Warner Bros. Discovery company, is the world's largest automotive media group dedicated to introducing, inspiring and intensifying people's passions for the motoring world. Comprised of more than 50 iconic brands including MOTORTREND, HOT ROD, ROADKILL, TOP GEAR AMERICA and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience over 30 million including two million premium members in addition to over 70 million social followers. Featuring world-class automotive entertainment across the #1 television network for automotive fans, digital streaming channels, iconic events, the largest automotive social network, over seven decades of print and digital editorial content and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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