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[05/29/24 - 09:00 AM]
The CW Network to Broadcast the 2024 Snoop Dogg Arizona Bowl Presented by Gin & Juice by Dre and Snoop
Entering its tenth year, the game will feature two bowl-eligible teams from the Mountain West Conference and Mid-American Conference and air live from Arizona Stadium in Tucson on Saturday, December 28 at 4:30 p.m. ET.
[via press release from The CW]

THE CW NETWORK TO BROADCAST THE 2024 SNOOP DOGG ARIZONA BOWL PRESENTED BY GIN & JUICE BY DRE AND SNOOP

10th Annual College Football Bowl Game to Air Live from Tucson on Saturday, December 28

BURBANK, CA (MAY 29, 2024) - The CW Network today announced it will once again be the exclusive broadcast home for the 2024 SNOOP DOGG ARIZONA BOWL PRESENTED BY GIN & JUICE BY DRE AND SNOOP. Entering its tenth year, the game will feature two bowl-eligible teams from the Mountain West Conference and Mid-American Conference and air live from Arizona Stadium in Tucson on Saturday, December 28 at 4:30 p.m. ET.

"As we continue to bring high-adrenaline sports content to The CW, we are excited to welcome the Arizona Bowl back to our air this December," said Dennis Miller, President, The CW Network. "With the star power of Snoop Dogg fueling the excitement, we are looking forward to capturing even more viewers this year in what promises to be an action-packed football match-up."

"I am fired up that The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop will be broadcast live on The CW Network," said Snoop Dogg. "The CW is in almost every home in America making it the perfect place for fans to catch our Bowl."

"We could not be more excited to welcome The CW Network back to Tucson to deliver a first-class network broadcast," commented Kym Adair, Executive Director of The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop. "This game will be a 'must see' event of the year in both sports and entertainment."

Last year's broadcast of the 2023 Barstool Sports Arizona Bowl on The CW delivered more than 1.1 million Total Viewers according to Nielsen, ranking among the network's top three telecasts of the past two years in total viewers and Adults 18-49 (320,000). Viewership peaked at 1.9 million Total Viewers during the final quarter hour when the Wyoming Cowboys kicked a game-winning field goal as time expired to defeat the Toledo Rockets. The broadcast also ranks as the network's second strongest college football game to date.

The 2024 SNOOP DOGG ARIZONA BOWL presented by Gin & Juice by Dre and Snoop joins an expanding lineup of live sports airing on The CW in 2024, including a new season of ACC football, Pac-12 football, the final tournaments of the current LIV Golf season and the network debut of the NASCAR Xfinity Series on Friday, September 20. The CW is also home to the Emmy(R)-winning studio series INSIDE THE NFL, motorsports documentary series 100 DAYS TO INDY and WWE NXT beginning in October 2024. The CW is poised to broadcast over 500 hours of premium sports programming in 2025.

###

About The CW Network

The CW is America's fifth major broadcast network and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to over 300 hours of sports per year as the broadcast home to LIV Golf, ACC football and basketball games, "Inside the NFL," and WWE NXT and NASCAR Xfinity Series beginning in Fall 2024. The fully ad-supported CW App, with more than 100 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of LIV Golf tournaments and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group. For more information about The CW, please visit www.cwtv.com.

About The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop

Owned and operated by TD4Tucson, a Tucson-based non-profit organization, the Arizona Bowl provides world-class experiences for college student-athletes, fans, and the local community, culminating in a nationally recognized college football competition. The game features teams from the Mountain West and Mid-American Conferences. The 2024 game will kick off at 4:30 ET on December 28th and will broadcast live on The CW Network. For more information, visit www.thearizonabowl.com.





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