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Amazon Prime Video and the WNBA Announce New 11-Year Media Rights Agreement
Prime Video to Continue as a Global Streaming Home of WNBA Games through 2036, including the WNBA Commissioner's Cup Championship, and Playoffs including seven Semifinals and three WNBA Finals over the course of the deal
CULVER CITY, California - July 24, 2024 - Today, Amazon Prime Video and the Women's National Basketball Association (WNBA) announced a new 11-year rights agreement, commencing in 2026, in which Prime Video will exclusively stream 30 WNBA regular-season games each season worldwide, including the Championship Game of the WNBA Commissioner's Cup presented by Coinbase.
The agreement also gives Prime Video exclusive WNBA postseason games for the first time, including one first-round series each year, plus seven Semifinal series and three WNBA Finals over the course of the 11-year deal.
Prime Video Channels will also be the global channels store destination for WNBA League Pass, the WNBA's subscription service for streaming live and on-demand games, in the U.S. and internationally.
"Elevating our partnership with Amazon allows us to provide more games and access to fans who subscribe to Prime Video around the world at a time of historic interest in the WNBA and women's basketball," said WNBA Commissioner Cathy Engelbert. "Amazon has demonstrated its dedication to the growth of our sport throughout our current partnership and will now be a significant contributor to the long-term sustainability of the WNBA for the players, league and teams."
"The WNBA is soaring in popularity, and we're so gratified to continue our relationship and to have the chance to showcase these incredible athletes to even more Prime members around the world," said Jay Marine, Global Head of Sports, Prime Video. "This is an incredibly exciting moment for the league as more fans discover just how fun and thrilling WNBA action is - we're proud to have been their partner over the past four seasons, and to re-affirm our commitment to the W and its fans, both old and new, for years to come."
Prime Video will stream the package of WNBA games worldwide (excluding Greater China, Poland, Denmark, Sweden, Finland, Norway and the Netherlands).
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women's National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women's basketball - and women's sports overall - with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league's partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA's Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women's and maternal health and voting rights, among other important societal issues.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NASCAR, the New York Yankees, Seattle Kraken, Overtime Elite, and Premier Boxing Champions in the United States; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL in Canada; UEFA Champions League football in the United Kingdom, Germany and Italy; Premier League in the United Kingdom, Roland-Garros in France; Wimbledon in Germany and Austria; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil. While availability varies by marketplace, fans can also subscribe to streaming services such as Sportsnet, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise.
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