CBS INVITES FANS TO JOIN ITS NATIONWIDE "COMFY BLUE SOFA" TOUR TO CELEBRATE CBS PREMIERE WEEK AND THE UPCOMING FALL SEASON

This Inviting Nationwide Tour, in Partnership with Lovesac, Launched Last Night and Culminates on Oct. 12, the Eve of CBS Premiere Week

Sept. 19, 2024 - CBS Premiere Week begins Sunday, Oct. 13 with hit series TRACKER. And last night CBS launched its Comfy Blue Sofa Tour, an innovative and inviting way to connect with fans across the country and to celebrate the Network's imminent rollout of new - and returning-favorite - dramas, comedies and reality series. Nodding to the Network's iconic blue hue, the tour is a symbol of the comfort, joy and simple satisfaction that CBS brings into people's homes with its popular shows.

CBS' Comfy Blue Sofa Tour, in partnership with home furnishing and technology brand Lovesac, debuted with a "sit-and-repeat" press line at last night's "You're Laughing at CBS: A Night of Sit-Down Comedy" event at NeueHouse in L.A. Set to hit the road through Oct. 12 (the eve of CBS Premiere Week), CBS and Lovesac are bringing friends and families together in celebration of the CBS fall season. Along the tour, CBS is inviting fans to join them on the "Comfy Blue Sofa," otherwise known as the beloved Lovesac Sactionals, for sneak peeks of upcoming CBS shows, meet-and-greets with stars at select locations, memorable photo opportunities and giveaways. Wherever audiences see the Comfy Blue Sofa, it's a signal that CBS Premiere Week is close.

In addition to the regular-sized comfy sofas at the various tour stops, CBS is dispatching a gigantic (20 ft. long, 8 ft. high), eye-catching sofa, serving as a marquee for the Comfy Blue Sofa Tour. It will be visible as it travels on highways and through cities, towns, bodies of water and country roads across the U.S. (stopping at festivals, events and landmarks) to remind fans that the Network's "comfort TV" is just around the corner. The comfy blue sofas will also find their way onto the sets of popular CBS shows to reinforce the signal that CBS Fall is about to begin. CBS' social posts on Threads (@CBS) and Instagram Stories (@CBSTV) will alert fans to the fun, easy and unexpected places the tour will stop throughout the campaign.

"For our nationwide Comfy Blue Sofa Tour (aka the C.B.S Tour!), the sofas, from our partners at Lovesac, symbolize our quickly approaching CBS Premiere Week, and we're inviting people to sit down and get comfy with us for the return of our comforting and satisfying CBS Original shows," said Mike Benson, president and chief marketing officer at CBS. "We appreciate our millions of devoted viewers, so it's gratifying to be celebrating our exciting fall lineup and our fans throughout the country, while engaging with new fans along the way."

CBS' Comfy Blue Sofa Tour, and its commitment to bringing comfort TV directly into homes across the U.S., made Lovesac, a brand synonymous with comfort, the perfect partner. Beyond its integration on the nationwide tour, Lovesac is taking the "Comfy Blue Sofa" experience into its Lovesac showrooms, where consumers can sample CBS' fall lineup of dramas, comedies and reality shows - while enjoying the ultimate comfort, surround sound and wireless charging of Lovesac SleathTech Sound + Charge technology, all seamlessly embedded inside the Sactionals.

Tonight (Thursday, Sept. 19), CBS stars will appear on Comfy Blue Sofas throughout the CBS FALL FIRST LOOK special (9:30 PM, ET/PT on CBS and also available on demand on multiple platforms). The Comfy Blue Sofa Tour dates and locations follow:

· Friday, Sept. 20: An 8:00 PM, ET/5:00 PM, PT livestream event on youtube.com/cbs celebrating CBS' hit series TRACKER with participation from star Justin Hartley and hosted by ENTERTAINMENT TONIGHT's Nichelle Turner from a Lovesac Comfy Blue Sofa in Los Angeles.

· Friday, Sept. 20 and Saturday, Sept. 21: KMOV, CBS' St. Louis station, will be at the Great Forest Park Balloon Race with comfy blue seating and CBS-branded giveaways.

· Saturday, Sept. 21: Michigan vs. USC football game in Ann Arbor at the CBS Sports Big 10 activation space, offering Lovesac Sac seats, giveaways and a chance to sample all the BIG things coming to CBS this fall.

· Wednesday, Sept. 25: CBS station KDKA's show "Pittsburgh Today Live" on the Gateway Clipper, featuring photo ops and Network-branded giveaways - and comfy blue seating.

· Saturday, Sept. 28: Lake Erie, Cleveland where a special inflatable Comfy Blue Sofa will be taking a dip along the downtown Cleveland Lake Erie coastline.

· Wednesday, Oct. 2 and Thursday, Oct. 3: TRACKER fans, press and influencers to attend a premiere screening and Airstream glamping event at AutoCamp in Joshua Tree, Calif. The first episode of season two will be viewed from Comfy Blue Sofas provided by Lovesac.

· Thursday, Oct. 3 and Friday, Oct. 4: A free two-night FIRE COUNTRY fan experience in Nashville, Tenn., with multiple live performances and a show-themed house band celebrating FIRE COUNTRY. There will be acoustic sets and photo ops from the Comfy Blue Sofa, provided by Lovesac.

· Saturday, Oct. 5: The gigantic Comfy Blue Sofa will make a stop in Casey, Ill., a town known for its similarly supersized roadside attractions, including the "World's Largest Rocking Chair." Attendees can also enjoy free ice cream, courtesy of CBS, at the beloved shop The Big Dipper, between the hours of 11:00 AM and 2:00 PM.

· Sunday, Oct. 6: Oklahoma State Fair in Tulsa with comfy sofas, a sit-and-repeat and CBS-branded giveaways.

· Thursday, Oct. 10 through Thursday, Oct. 17: State Fair of Texas with CBS Texas featuring activities and giveaways.

· Saturday, Oct. 12: Albuquerque, N.M., at the Hot Air Balloon Festival where CBS will provide Comfy Blue seating, provided by Lovesac, as part of the full day of activities, including live music, that will be open all day to the public.

About CBS

CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry's most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.

About The Lovesac Company

Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, the Sactionals StealthTech Sound + Charge System, and the most recently launched PillowSac Accent Chair, a first of its kind accent chair for the living room. As a recipient of Repreve's 6th Annual Champions of Sustainability, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by direct-to-consumer touch points in the form of owned showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers including Best Buy. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.