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[12/20/24 - 10:32 AM]
FOX Sports Films, SMAC Entertainment, BZ Entertainment and NFL Films Announce "The Madden Cruiser: A Bayou Adventure with Bill Belichick" Airing Super Bowl Sunday on FOX
The one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic "Madden Cruiser" bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana's football country with a host of special guests.

[via press release from FOX Sports]

FOX SPORTS FILMS, SMAC ENTERTAINMENT, BZ ENTERTAINMENT AND NFL FILMS ANNOUNCE "THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK" AIRING SUPER BOWL SUNDAY ON FOX

Eight-Time Super Bowl Champion Bill Belichick Takes the 'Madden Cruiser' on an Unforgettable Road Trip Through Louisiana's Football Country, Celebrating Its Rich History and Culture

Special Guests Include FOX Sports' Own Tom Brady, Michael Strahan and Curt Menefee, Pro Football Hall of Famers Ed Reed and Ty Law, New Orleans Legends Archie Manning and Tyrann Mathieu, and Emmy© Award-Winning Media Personality Rocsi Diaz

LOS ANGELES - DEC. 20, 2024- New Orleans, the city that has hosted more Super Bowls than any other, will once again take center stage on Super Bowl Sunday with FOX Sports' presentation of THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK.

Premiering Sunday, Feb. 9, at 12:00 PM ET on FOX ahead of the network's Super Bowl LIX pregame show, the one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic "Madden Cruiser" bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana's football country with a host of special guests including FOX Sports' own Tom Brady, Michael Strahan and Curt Menefee, Pro Football Hall of Famers Ed Reed and Ty Law, New Orleans legends Archie Manning and Tyrann Mathieu, and Emmy© Award-winning media personality Rocsi Diaz.

Their ultimate destination: New Orleans.

"FOX Sports is excited to partner with SMAC Entertainment, BZ Entertainment and NFL Films to take football fans on an epic journey celebrating the vibrant Louisiana culture while also honoring John Madden's legacy," said Barry Nugent, Vice President, Development and Original Programming, FOX Sports. "To be able to bring these incredible legends and sports personalities together for this special sets the perfect stage for our presentation of Super Bowl LIX."

Spotlighting a journey through history, culture, food, entertainment, and most importantly, Louisiana's rich football tradition - all the qualities that make this corner of America so unique - the special will also commemorate the 20th anniversary of Hurricane Katrina, examining how the storm and its aftermath forever transformed New Orleans yet inspired the community to rise up and rebuild stronger than ever. Bringing together legends in and out of the sports world, the special underscores why New Orleans holds such a special place in the hearts of so many.

Belichick will be joined by a superstar collection of guests including:

· Tom Brady - FOX NFL lead analyst and seven-time Super Bowl-winning quarterback, who, alongside coach Belichick, made history with the New England Patriots in Super Bowl XXXVI (2002) in New Orleans, achieving one of greatest upsets in Super Bowl history

· Michael Strahan - FOX NFL SUNDAY pregame analyst, Good Morning America co-host, Super Bowl champion and Pro Football Hall of Famer

· Curt Menefee - Host of FOX NFL SUNDAY, America's most-watched NFL pregame show the last 30 years, and award-winning broadcaster

· Ed Reed - Hall of Fame safety who not only grew up in New Orleans but won a Super Bowl at the Superdome as a Raven in the memorable 2013 "blackout" game

· Ty Law - Hall of Fame cornerback and three-time Super Bowl champion who played in two Super Bowls (XXXI and XXXVI) in 1997 and 2002 held in New Orleans

· Archie Manning - Two-time Pro Bowler, New Orleans Saints Hall of Fame inductee and the man who defined football in The Big Easy decades before his sons Peyton and Eli (and grandson Arch Manning) took the football world by storm

· Tyrann Mathieu - New Orleans high school superstar who now plays for his hometown Saints, revisits his high school with Belichick for a pregame speech to his old team

· Rocsi Diaz - Emmy© award-winning TV host, model, actress and New Orleans native visits the revitalization of the Ninth Ward after Hurricane Katrina

"One of the country's most iconic and historic cities, New Orleans has been the stage for countless memorable Super Bowl moments," said SMAC Co-Founder and CEO Constance Schwartz-Morini. "Players, coaches and celebrities who have defined New Orleans football and culture lead this iconic tour, which will be the perfect kick off for Super Bowl LIX in New Orleans."

THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK is executive produced by Strahan, Schwartz-Morini and FredAnthony Smith of SMAC Entertainment, Bryan Zuriff from BZ Entertainment through his creative partnership with Ian Orefice, Mike Antinoro and Jon Adler at EverWonder Studio, and Jessica Boddy, Keith Cossrow, Ross Ketover and Ken Rodgers of NFL Films. FOX Sports' Eric Shanks, Mark Silverman, Charlie Dixon and Nugent from FOX Sports also serve as executive producers. Bennett Viseltear, Matt Dissinger, Ariana Rotstein, Carl Hansen, Michael Vayder and Rita O'Dea serve as producers.

For more information, visit FOX Sports Press Pass and follow @FOXSportsPR on X.

--FOX SPORTS--

About FOX Sports

FOX Sports is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Also included in FOX Sports' portfolio are FOX's interests in joint venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.

About SMAC Entertainment

Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz-Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up at primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. In addition, SMAC has engineered multiple clothing brands including Collection and MSX by Michael Strahan, two men's clothing and accessory lines available at Men's Warehouse and JCPenny; MSX by Michael Strahan for NFL as well as Erin Andrews' licensed sportswear collection, WEAR by Erin Andrews.

About BZ Entertainment

Bryan Zuriff is a multi-Emmy nominated producer who is known for his key role in the development of several hit television series and films over the last two decades. He is the executive producer of the Golden Globe-winning Showtime limited series Escape At Dannemora and served as executive producer for all seven seasons of the critically acclaimed Showtime series Ray Donovan. In 2018, Zuriff broke into the sports arena as creator and producer of THE MATCH: TIGER WOODS VS PHIL MICKELSON for WarnerMedia's Turner. Seven editions later, The Match has become a staple on golf and pop culture sports calendars. Most recently Zuriff executive produced Netflix Cup, the first-ever live sporting event on Netflix that featured athletes from Formula 1: Drive to Survive and golf doc series Full Swing. Zuriff also produced Chestnut vs. Kobayashi: Unfinished Beef and is an Executive Producer on the upcoming LIV-PGA Tour Match, titled The Showdown scheduled for Tuesday, December 17, at Shadow Creek in Las Vegas.

About NFL Films

NFL Films is widely recognized as the most honored filmmaker in Sports and continues to produce innovative franchises and documentaries across multiple networks and platforms, including Quarterback and Receiver on Netflix, Hard Knocks on HBO/Max, Peyton's Places on ESPN+, eight 30 for 30 films on ESPN, and recent premium programming across Amazon Prime Video, Hulu, Peacock, Paramount+, MGM+, Fox, NBC, CBS, NFL Network, NFL+ and The Roku Channel. In 2023 alone, NFL Films productions earned seven #1 rankings on five different platforms. Bullies of Baltimore was the #1 ranked 30 for 30 film premiere in the history of the ESPN+ platform, Quarterback was the #1 series on Netflix for 8 days and Top 10 in 16 countries, The Pick is In was the #1 ranking Roku Original documentary premiere of all time, Hard Knocks: Training Camp with the New York Jets was the #1 unscripted series for six straight weeks on Max, and Kelce became the #1 movie or series on Amazon Prime Video, only to be surpassed by Bye Bye Barry just two months later as the platform's #1 documentary of all time in the U.S.. Completing the extraordinary year, Hard Knocks: In Season with the Miami Dolphins became the #1 series on Max in the final week of 2023. Receiver on Netflix and Hard Knocks: Training Camp with the Chicago Bears on Max also reached #1 on their respective platforms in 2024, and in its debut season, Hard Knocks: Offseason with the New York Giants spent several weeks at #2 on Max behind only House of the Dragon. With 138 Sports Emmy Awards to its credit, NFL Films remains a gold standard in premium sports content, providing an elevated and connected viewer experience with privileged access to the athlete story.





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