LIFETIME GREENLIGHTS NEW UNSCRIPTED SERIES "A SORORITY MOM'S GUIDE TO RUSH" FROM VICE STUDIOS

Photo Credit: Gary Cosby Jr.

NEW YORK, NY (February 28, 2025) -- Lifetime greenlights A Sorority Mom's Guide to Rush (working title), a brand-new unscripted series from leading independent global producer VICE Studios, a division of global media and entertainment company, VICE Media. Each one-hour episode will follow along during the most high-stakes time in a college-bound girl's life, Sorority Rush. Rush has become a global social media phenomenon off the heels of #BamaRush. As of May 2023, #BamaRush on TikTok had accumulated 2.6 billion views, with viewers following these hopeful teens' journeys to join Greek Life. But behind every perfectly curated outfit and resume... is their mom. The series follows along as they go through the grueling application process, mastering the perfect sorority style, moving into the dorms and on-campus Rush week, all leading up to the results of the big Bid Day. From hiring consultants to overspending on outfits and accessories meant to impress, it all raises the question: is the journey for the daughters, or for their mothers? These moms, daughters and even grandmothers will do anything it takes to get them accepted into their legacy sororities. The new series will debut later this year on Lifetime.

"I remember what it was like when I rushed in college. Now, as my own daughter is about to embark on her freshman year and rush herself, I know how deeply important this rite of passage is for many young women," said Elaine Frontain Bryant, EVP and Head of Programming, A&E, Lifetime and LMN. "This show is a peek into the fascinating rush process and will engage those who are going after Greek life or not."

Danny Gabai, Co-President VICE Studios adds, "The sensational success of our documentary feature Bama Rush raised massive global interest across TikTok and multiple social media outlets. Our new reality series delves even deeper into the incredible value that the sorority legacy holds in the lives of many young women and their families, particularly when viewed through the unique mom and daughter lens."

A Sorority Mom's Guide to Rush (wt) is produced by VICE Studios in association with GroupM Motion Entertainment for Lifetime. Danny Gabai, Lauren Terp, and Andrew Freston serve as executive producers for VICE. Richard Foster and Chet Fenster are executive producers for GroupM Motion Entertainment. Brandon Wilson also executive produces. Brie Miranda Bryant and Nicole Vogel serve as executive producers for Lifetime.

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About Lifetime

Celebrating over 40 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long running Stop Breast Cancer for Life now in its 30th year, Stop Violence Against Women which relaunched in 2018, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

About VICE Media

VICE Media is a global media and entertainment company, focused on producing authentic, high-quality content across television, digital, film, news and branded advertising. The company has four main businesses in its portfolio: VICE Studios (award-winning television, documentary, film and digital production company); Virtue (full-service advertising agency), VICE TV (40M plus subscriber sports and entertainment cable network in partnership with A+E); and Pulse (leading commercials and music video production company).

Recent VICE Studios' content includes the hit UK series Gangs of London, MAX documentary Bama Rush and the newly launched VICE News podcast Shane Smith Has Questions (in partnership with Bill Maher's Club Random Studios). The company also has a joint venture with Savage Ventures to operate its VICE brand digital channels.