HORROR IS SCARY GOOD BUSINESS

AMC Networks Brings Variety of High-Impact and Bespoke Horror-Related Opportunities to the Upfront

NEW YORK - April 7, 2025 - No one does horror like AMC Networks, and the company is bringing a variety of high-impact opportunities to this year's upfront, including a bold new partnership with the groundbreaking Sphere in Las Vegas, an expanded collaboration with FearFest's own HalloQUEEN, Janelle Monáe, and the launch of an ad-supported version of Shudder, the best streaming home for horror, later this year.

"We are bringing horror to our partners like never before, with an epic multi-platform partnership with Sphere, an expansion of our collaboration with the immense talent that is Janelle Monáe, and an ad-supported version of the best streaming service in the world for horror - Shudder," said Kim Granito, chief marketing officer for AMC Networks. "Horror is a massive entertainment genre with a highly engaged fan base that we are uniquely able to deliver to marketing partners."

Presented by AMC Networks' Content Room, the in-house branded entertainment studio that works with brands to leverage the strength of the company's franchises, fandoms and talent relationships, we will celebrate the "Joy of Horror" all year long with a slate of opportunities and announcements including:

Sphere of Fear & AMC's FearFest

This Halloween season, AMC Networks and Sphere are teaming up for a first-of-its-kind co-branded advertiser promotion that will offer brands unprecedented exposure across three high-profile platforms: AMC's annual FearFest event, Shudder, and Sphere's annual "Sphere of Fear" Exosphere show.

Each campaign, running weekly throughout the month of October, will be centered around the themes that make the Halloween season joyfully frightening. The branded activations as part of "Sphere of Fear" on the Exosphere - Sphere's exterior and the largest LED screen in the world - will be developed in collaboration with Sphere's in-house studio, Sphere Studios, and will tie into each week's "Sphere of Fear" theme.

Every night at dusk, throughout the month of October, brands will be featured in "Fear of Sphere," thematic Exosphere takeovers that will reach millions both on the ground in Las Vegas and across Sphere's social media platforms, as well as AMC Networks' distribution ecosystem. It's a cross-platform package unlike anything anyone has ever seen or bought before - featuring a venue that has changed the face of entertainment.

Partners will receive AMC FearFest assets and Exosphere exposure, and footage of the branded Exosphere activations will appear on AMC Networks' linear, streaming, digital and social platforms. Combined with custom FearFest creative elements, this package will reach highly engaged fans of horror everywhere they seek out their fears.

"The Exosphere is a powerful storytelling canvas, and this collaboration between Sphere and AMC Networks marks an innovative approach to amplifying a brand's message across a variety of high-profile touchpoints," said Marcus Ellington, Executive Vice President, Ad Sales & Sponsorships, Sphere. "Both 'Sphere of Fear' and 'FearFest' have become anticipated annual Halloween events, and we look forward to working with forward-thinking brands to reach their key audiences via these compelling platforms."

Janelle Monáe, AMCN's HalloQUEEN and FearFest

The iconic, multi-hyphenate, Janelle Monáe will be making her triumphant return this fall as the "HalloQueen" of AMC Networks' annual Fall Halloween programming event - FearFest. Last October, dozens of brands participated in this massive event, which saw more than 1.3 billion minutes of horror content consumed.

Through this expanded collaboration, Monae will host the celebration of screams with all new content wrapping linear, streaming and social feeds each week. Throughout the month, she will spotlight her passion for all things horror. And, new this year, advertisers have the opportunity to integrate through custom content featuring the 10-time Grammy nominated musician, actor and fashion icon. It's a terrifyingly good partner opportunity worth screaming about.

"I have always deeply admired the horror genre - the craftsmanship, the artists, and the collective storytelling that brings these films to life," said Monáe. "Horror is a space to explore fears, push boundaries, and reinvent filmmaking. I'm excited to continue celebrating the genre with AMC Networks and FearFest, creating bold, electrifying, and terrifying moments while honoring the iconic films that established the art and the exciting new voices that make up the next generation of horror."

Shudder10 and Shudder Ad-Supported Tier

Shudder, the horror lover's dream streaming destination, is reaching a milestone: 10 years of providing premium, spine-tingling entertainment for its loyal members. ​In honor of the genre and the fans who love it, AMC Networks is celebrating Shudder10 with fear-filled festivities all year long and advertisers are formally invited to the party. From chilling custom content across platforms to electrifying horror fan experiences on ground, brands can tap into this highly engaged, passionate audience to celebrate ten years of screams.

And, capping off the celebration later this year, Shudder will launch its previously announced ad tier as an additional option for horror fans and marketers. Optimized for viewers and advertisers, Shudder's ad tier will feature a light commercial load in a premium, uncluttered and ownable environment. To compliment the ad tier, opportunities for advertisers include custom curated swimlanes, premium placements across the platform and presenting sponsorships of weekly "Screamieres" every Friday with the premiere of Shudder original horror films. All films will have the opportunity for a custom sponsored curtain raiser, pre-roll placements and limited interruption, offering brands direct access to our loyal horror audiences.

About Content Room

Content Room is AMC Networks' award-winning branded entertainment studio that collaborates with advertising partners to build brand stories and create bespoke experiences across an expanding range of digital, social, and linear platforms. Content Room enables brands to fully tap into the company's premium programming, distinct IP, deep talent roster and filmmaking roots through an array of creative partnership opportunities - from premium branded content and integrations - to franchise and gaming extensions. Content Room is also home to the award-winning digital content studio which produces dozens of original series annually, which expands popular AMC Networks scripted programming for both fans and advertising partners by leveraging the built-in massive series and talent fandoms.

About Sphere

Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue hosts original Sphere Experiences from leading Hollywood directors; concerts and residencies from the world's biggest artists; and premier marquee events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale. More information is available at thesphere.com.

About AMC Networks

AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels IFC Films and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.