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[07/17/25 - 09:48 AM]
Sports Media Powerhouses FOX Sports and Barstool Sports Team Up in Comprehensive Content Deal
Starting this fall, Barstool Sports owner and founder Dave Portnoy becomes a regular contributor to "Big Noon Kickoff," bringing a deep-rooted passion for the game and keen understanding of its culture, rivalries and fanbases to his weekly segments at the desk.
[via press release from FOX Sports]

SPORTS MEDIA POWERHOUSES FOX SPORTS AND BARSTOOL SPORTS TEAM UP IN COMPREHENSIVE CONTENT DEAL

BIG NOON KICKOFF Adds Star Power to Lineup as Barstool Sports Owner and Founder Dave Portnoy Joins Show

Barstool College Football Show Joins BIG NOON KICKOFF On-Site for Select Games Starting this Fall

FS1 Daily Studio Lineup Deepens its Roster with Live Two-Hour Program from Barstool Sports

Deal Includes Additional Unique Content Development and Cross-Promotion Across FOX Sports' Portfolio

NEW YORK - In a move that links up leaders in the sports media landscape, FOX Sports and Barstool Sports have agreed to a wide-ranging collaboration - bringing together the industry's most prominent voices and high-profile influence to bolster coverage around college football, college basketball and other FOX Sports properties, including creating unique content with a new daily studio show on FS1.

"We're excited to welcome Dave Portnoy and Barstool Sports to the FOX Sports family. Dave has built a one-of-a-kind brand that connects with a new generation of sports fans - authentic, bold, and original. Their unique voice and loyal fanbase makes them a natural fit for our evolving multiplatform content strategy," said Eric Shanks, CEO & Executive Producer, FOX Sports.

"Everybody at Barstool is super excited to partner with the FOX Sports Family," said Dave Portnoy, Barstool Sports Owner and Founder. "In our two-decade history, we've never had the chance to work with so much talent and resources. We can't wait to collab and bring our voice to FOX Sports' airwaves. See ya soon in Columbus."

COLLEGE FOOTBALL AND BASKETBALL

Saturdays are for BIG NOON KICKOFF (BNK) and the BARSTOOL COLLEGE FOOTBALL SHOW. Starting this Fall, Barstool Sports owner and founder Dave Portnoy becomes a regular contributor to BIG NOON KICKOFF, bringing a deep-rooted passion for the game and keen understanding of its culture, rivalries and fanbases to his weekly segments at the desk.

BIG NOON KICKOFF will also feature appearances from a variety of Barstool personalities - including Dan Katz, widely known as "Big Cat."

Additionally, BARSTOOL COLLEGE FOOTBALL SHOW, the Barstool-produced program will join BNK on-location for select games throughout the college football season. BARSTOOL COLLEGE FOOTBALL SHOW is set to air across Barstool-owned channels from 9:00-9:45 AM ET as well as across FOX platforms including Tubi, the FOX Sports App and Foxsports.com, and will feature appearances from FOX Sports BNK talent.

Ahead of the 2025-26 season, Barstool Sports is also set to contribute to FOX Sports' college basketball coverage, including the COLLEGE BASKETBALL CROWN - a postseason tournament launched by the network last year, coming off its successful debut in April 2025.

FS1 DAILY STUDIO PROGRAMMING

At the heart of both FS1 and Barstool are bold shows that drive the current sports news cycle.

As part of this relationship, Barstool will produce and deliver a live two-hour program set to air Monday-Friday on FS1, which will feature popular Barstool personalities and FOX Sports talent guest appearances - creating opportunity for both brands to grow their reach, deepen engagement and deliver even more to viewers.

Further details, including launch date and window, will be announced at a later date.

DIGITAL CONTENT

Sitting at the intersection of sports, lifestyle and internet culture, FOX Sports Digital and Barstool Sports have been able to cut through online conversations and tap into what fans are talking about by leveraging star power and authentic voices.

The digital juggernauts will continue to push the envelope with co-produced shows and content featuring talent from both companies.

Further details will be announced at a later date.

About FOX Sports

FOX Sports is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Also included in FOX Sports' portfolio are FOX's interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.

About Barstool Sports

Barstool Sports is one of the most influential sports, lifestyle and entertainment media brands on the internet. With a rich 20-year history, Barstool creates innovative, comedic content with massive distribution on multiple platforms, including podcasts, video, social, live events and pay-per-view. To date, the brand has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, reaching over 265M fans across social and is rapidly growing. With their dedicated following and a roster of engaging personalities, Barstool Sports continues to make waves in the media landscape.





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