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[07/25/25 - 12:00 PM]
Lifetime Sets August 11 to Premiere New Unscripted Series "A Sorority Mom's Guide to Rush!"
The series pulls back the curtain on one of the most competitive and increasingly viral events in the life of a college-bound girl: Sorority Rush.

[via press release from Lifetime]

LIFETIME SETS AUGUST 11 TO PREMIERE NEW UNSCRIPTED SERIES "A SORORITY MOM'S GUIDE TO RUSH!" FOLLOWING THE HIGH-STAKES WORLD OF SORORITY RECRUITMENT FROM VICE STUDIOS

NEW YORK, NY (July 25, 2025) - Let the countdown begin! Lifetime announces Monday, August 11 at 10/9c as the premiere date for the highly anticipated new unscripted series A Sorority Mom's Guide to Rush! from VICE Studios, a division of global media and entertainment company VICE Media. The series pulls back the curtain on one of the most competitive and increasingly viral events in the life of a college-bound girl: Sorority Rush. But behind almost every perfectly curated outfit and resume is a mom who has her own reasons for wanting her daughter to receive a bid.

Each hour-long episode follows two mother-daughter duos as they navigate the emotionally charged path towards their goal sorority. Bringing guidance, glam and a lot of honesty to the journey are two breakout names from the world of Rush: New York Times profiled consultant Bill Alverson and The Queen of #RushTok, Brandis Bradley. With their expertise, they help these families prepare their daughters to make a lasting impression to land a spot in their top-tier house. These moms, daughters and even grandmothers and siblings will do anything it takes to help get them accepted into their legacy sororities, making them sisters in every sense. A Sorority Mom's Guide to Rush! goes beyond the filters and fanfare to reveal the love, legacy and ambition that drives these women to do whatever it takes for that coveted spot.

Rush has become a global social media phenomenon. As of July 2025, #Rush has garnered over 9.1 billion views, and #RushTok has accumulated over 5.3 billion views, with viewers following the journeys of hopeful teens aiming to join Greek Life. "Bama Morgan," who broke out on TikTok sharing her Rush experience freshman year, will also be featured in the series as she attempts her second chance at a bid.

A Sorority Mom's Guide to Rush! is produced by VICE Studios in association with Motion Entertainment, a WPP Media Company for Lifetime. Lauren Terp serves as executive producer for VICE. Danny Gabai, Andrew Freston, Brandon Wilson and Maria Pepin also executive produce. Chet Fenster executive produces for Motion Entertainment, A WPP Media Company. Brie Miranda Bryant and Nicole Vogel serve as executive producers for Lifetime.

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ABOUT LIFETIME

Celebrating over 40 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long running Stop Breast Cancer for Life and Stop Violence Against Women. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of A+E Global Media(TM). A+E Global Media(TM) (aegm.com) is a joint venture of The Walt Disney and The Hearst Corporation.





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· SORORITY MOM'S GUIDE TO RUSH!, A (LIFETIME)





[08/19/26 - 10:13 AM]
Date & Title Announcement: "Jamie Foxx: Take Care of Yourself"
The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.

[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
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[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
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[08/19/26 - 09:04 AM]
Shudder's Biggest Programming Event of the Year Returns! "Season of Screams" Features a Monster Lineup of New Films, Series and Live Watch Parties from September 1 Through December 31
Highlights include "Joe Bob's Halloween House Party" on Friday, October 23; and the return of "The Boulet Brothers' Dragula" this fall.

[08/19/26 - 09:03 AM]
A&E Crime & Investigation Premieres Coming This Fall
New seasons of "Late Night Law," "After the First 48," and "Killer Investigations" will be joined by a bonus episode of "Scott Peterson: The New Evidence."

[08/19/26 - 08:31 AM]
Video: "Untold Mr. T: I Pity The Fool" - Official Trailer - Netflix
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[08/19/26 - 08:31 AM]
NBC Sports Names College Football Announce Teams as Season Kicks Off with No. 14 USC Trojans Hosting San Jose State Aug. 29 on NBC and Peacock
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[08/19/26 - 08:01 AM]
"Scary Movie" Launches Exclusively on Paramount+ Starting September 3
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[08/19/26 - 08:01 AM]
Video: "Earle Meets World" - Official Trailer - Netflix
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[08/19/26 - 08:01 AM]
Prime Video Announces Five New Cast for Season Two of Original Series "Bloodaxe"
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[08/19/26 - 07:01 AM]
Video: "Physical 100: Mexico" - Official Trailer - Netflix
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[08/19/26 - 07:01 AM]
Apple TV's Acclaimed Comedy "Bad Monkey" Returns for Season Two on December 2
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[08/19/26 - 06:31 AM]
Jo Koy Returns to Netflix with His Sixth Stand-Up Special, "Blue in the Face"
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[08/19/26 - 06:10 AM]
Paolla Oliveira and Fabiula Nascimento Star in "Imperfect Mother," Netflix's New Melodrama, Which Begins Shooting in Rio de Janeiro
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[08/19/26 - 06:01 AM]
Your First Look at the Cast of "Murderbot" Season 2
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