[09/04/25 - 11:03 AM] Prime Sports and 5X-Grammy Nominee Shaboozey Partner on Brand New Song "Let 'Em Know" for Dynamic New "Thursday Night Football" Show Open and National Marketing Campaign The new song and open will lead into "TNF Tonight" and "Thursday Night Kickoff" each week, beginning on September 11 as the Green Bay Packers host the Washington Commanders from Lambeau Field for Prime's fourth season of exclusive coverage.
[via press release from Amazon]
Prime Sports and 5X-GRAMMY Nominee Shaboozey Partner on Brand New Song "Let 'Em Know" for Dynamic New "Thursday Night Football" Show Open and National Marketing Campaign
New open will lead into TNF Tonight and Thursday Night Kickoff each week, beginning with the season-opener on Sept. 11 featuring the Green Bay Packers and Washington Commanders at historic Lambeau Field
Preview drops today as part of the new TNF marketing campaign
NEW YORK - September 4, 2025 - Prime Sports and 5X-GRAMMY-nominated singer-songwriter Shaboozey have partnered on a captivating new song and show open for Thursday Night Football, capturing the anticipation of kicking off the weekend with primetime football and bringing Shaboozey's distinctive style to millions of football fans nationwide. The new song, "Let 'Em Know," and open will lead into TNF Tonight and Thursday Night Kickoff each week, beginning on September 11 as the Green Bay Packers host the Washington Commanders from Lambeau Field for Prime's fourth season of exclusive coverage.
A first look at the new collaboration will debut today as part of TNF's newest national marketing campaign. The unique approach, with both the campaign and show open sharing the same creative, highlights that TNF is more than just a game - it's the ultimate NFL fan experience. This season, the excitement reaches new heights, as TNF's all-star roster of talent and fans from across the league celebrate in a backyard party with Shaboozey, while he delivers a live performance of the brand-new track he created specifically for TNF.
The campaign was developed in-house by Prime Sports in collaboration with 77 Ventures, Boomshot, and DLP Media Group.
"Our collaboration with Shaboozey has produced an incredible campaign that showcases TNF as the ultimate fan experience," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. "Shaboozey is the perfect artist to kick off TNF each week and reflects our commitment to capturing the energy of starting the weekend on Thursday nights."
Pinar Toprak's pulsating original score, commissioned for TNF's debut in 2022, will continue to serve as the TNF theme music and play as the signature sound throughout each TNF telecast.
About Shaboozey
5X GRAMMY(R) nominated singer-songwriter Shaboozey is building his own world, carving his lane in the alternative country and hip-hop space. Born to parents of Nigerian descent and raised in the small town of Woodbridge, VA, the multi-faceted artist grew up on an eclectic mix of music encompassing classic hip-hop and R&B, to country and blues icons like Johnny Cash, Kenny Rogers, Garth Brooks, and Lead Belly, to master lyricists, such as Bob Dylan and Leonard Cohen. A true crossover artist, he began his epic rise to stardom with two standout features on Beyoncé's COWBOY CARTER - the only artist with multiple appearances on the album. His latest body of work, the critically acclaimed masterpiece Where I've Been, Isn't Where I'm Going, debuted in the top five of the Billboard 200 and was praised by The New York Times for "bring[ing] hip-hop grit to country" and by Rolling Stone for "honoring country tradition and moving it forward." The album's breakthrough anthem, the 8X RIAA-Platinum certified, "A Bar Song (Tipsy)" holds the record for the longest-leading Hot 100 No. 1 while also topping Billboard's Hot Country Songs, Country Airplay Chart, and Mediabase/Country Aircheck charts. The single has accumulated over a billion streams across DSPs and made history making Shaboozey the first Black male artist to simultaneously top Billboard's Hot Country Songs and Hot 100. In conjunction with the release, Shaboozey received major critical recognition and a wide array of nominations at the GRAMMY Awards, Academy of Country Music Awards, Country Music Association Awards, iHeartRadio Music Awards, and MTV Video Music Awards, along with wins at the Billboard Music Awards and People's Choice Country Awards. Continuing to raise the bar with each release, his follow-up single "Good News" earned Shaboozey his second #1 on Billboard's Country Airplay Chart. Staying true to his Virginian roots, Shaboozey strives to continue the region's long-standing tradition of prolific creativity, this time by expanding the scope of contemporary hip-hop and introducing modern Americana to a global audience. His debut headline Where I've Been, Isn't Where I'm Going tour sold out in every market and he played arenas nationwide as part of Jelly Roll's Beautifully Broken tour. His 2025 The Great American Roadshow Tour will kickoff this fall.
How-to-Watch
Viewers in the U.S. can watch Thursday Night Football and Black Friday Football on Prime Video in their living rooms on connected televisions, streaming media players, or set-top boxes by using the Prime Video app, which is also available on mobile. In addition, viewers can stream online on Amazon, and on phones and tablets with NFL+. Each Thursday Night Football game also streams live on Twitch and is available on over-the-air TV stations in the two home markets of the competing teams, as well as in Spanish language via the TNF en Español alternate broadcast.
For all the latest information regarding TNF on Prime, visit the Thursday Night Football page on Prime Video. Additionally, follow @PrimeSportsPR, @NFLonPrime, and the @SportsonPrime handle, across all major social networks, for highlights, features, viral moments, and more from Prime Sports.
Complete 2025 Thursday Night Football Schedule (all times ET):
TNF Tonight pregame coverage begins each Thursday at 7 p.m.
* Preseason game - Thursday, Aug. 21: New England Patriots at New York Giants
Week 2 - Sept. 11: Washington Commanders at Green Bay Packers
Week 3 - Sept. 18: Miami Dolphins at Buffalo Bills
Week 4 - Sept. 25: Seattle Seahawks at Arizona Cardinals
Week 5 - Oct. 2: San Francisco 49ers at Los Angeles Rams
Week 6 - Oct. 9: Philadelphia Eagles at New York Giants
Week 7 - Oct. 16: Pittsburgh Steelers at Cincinnati Bengals
Week 8 - Oct. 23: Minnesota Vikings at Los Angeles Chargers
Week 9 - Oct. 30: Baltimore Ravens at Miami Dolphins
Week 10 - Nov. 6: Las Vegas Raiders at Denver Broncos
Week 11 - Nov. 13: New York Jets at New England Patriots
Week 12 - Nov. 20: Buffalo Bills at Houston Texans
** Week 13 (Black Friday) - Friday, Nov. 28: Chicago Bears at Philadelphia Eagles
Week 14 - Dec. 4: Dallas Cowboys at Detroit Lions
Week 15 - Dec. 11: Atlanta Falcons at Tampa Bay Buccaneers
Week 16 - Dec. 18: Los Angeles Rams at Seattle Seahawks
Week 17 - Dec. 25: Denver Broncos at Kansas City Chiefs
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NBA, NASCAR, the New York Yankees, Seattle Kraken, and Overtime Elite in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL Prime Monday Night Hockey and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden and Denmark; New Zealand Cricket in India; ICC Cricket in Australia; Copa do Brasil football, Serie A football and the NBA in Brazil; boxing in Japan; and Chivas in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA's Michigan Wolverines football team.
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