FOX ENTERTAINMENT DEEPENS CREATIVE CONTENT PORTFOLIO AND AUDIENCE REACH WITH STRATEGIC INVESTMENT IN VERTICAL VIDEO TECHNOLOGY PLATFORM HOLYWATER

EQUITY STAKE IN DIGITAL STORYTELLING INNOVATOR SIGNALS FOX'S FOCUS ON THE FUTURE OF ENTERTAINMENT, NEXT-GEN STORYTELLERS AND MEETING CONSUMERS WHERE THEY ARE

HOLYWATER is a Leader in the $8 Billion Global Vertical Video Market

Los Angeles, CA - October 9, 2025 - FOX Entertainment announces equity stake investment in HOLYWATER, a leader in the exploding $8 billion global vertical video market. The deal advances FOX's tech growth strategy and will help shape its forward-looking model as a modern, next-gen entertainment studio.

FOX Entertainment's investment in HOLYWATER accelerates the company's long-term growth trajectory by embracing a proven digital entertainment innovator, which is harnessing cutting-edge technology and a forward-facing business model to lead the next generation of entertainment. This strategic alliance fortifies FOX's commitment to the digital storytelling space and creator community, while strengthening its connection to audiences by delivering content on the viewer's terms, globally and platform agnostic. Development deals with top Hollywood talent will be unveiled soon. Areas of collaboration span original vertical video series production, ad sales and brand partnerships, the opportunity for creator-driven content lanes, and potential integration of popular FOX Entertainment IP, including storytelling extensions for current FOX shows and remake projects.

"Innovation in digital storytelling is shaping the future of entertainment and investing in vertical video positions FOX Entertainment to achieve sustained, long-term growth as we build a modern studio for the future," said Rob Wade, CEO of FOX Entertainment. "HOLYWATER is at the forefront of this evolution, skillfully using technology to fuel creativity. This partnership is all about finding different, innovative ways to tell stories and inspire storytellers and creators like never before, while giving us the tools and flexibility to bring talent ideas to life faster, smarter and across more platforms worldwide."

"Vertical streaming is one of the fastest-growing areas in entertainment, and our goal at HOLYWATER is to make vertical series mainstream by raising the bar on quality and widening the genre slate," said HOLYWATER co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov. "We've been focusing on storytelling depth to prove that verticals can carry premium drama, thriller, romance, and more - not just a narrow set of tropes. Our partnership with FOX Entertainment validates that vision and gives us the scale and creative firepower to accelerate it. FOX has already been a collaborative, innovative partner, and together we're empowering major talent and building a vibrant library of gripping vertical series for audiences worldwide."

With over 55 million users, HOLYWATER is reshaping entertainment by pairing creators' imagination with AI efficiency to bring stories to life and deliver them to global audiences. Its diversified content platforms include: My Drama, the #1 vertical streaming app among American and European companies, delivering bite-sized, cinematic series to wide audiences; My Passion, the #1 independent digital book publishing platform among American and European companies; and My Muse, a top platform for vertical series produced with the support of generative AI.

Teaming FOX and HOLYWATER combines the Western world's top vertical video platform with the iconic FOX brand, creative capabilities, deep talent relationships and global reach. As part of the HOLYWATER investment deal, FOX Entertainment Studios (a division of FOX Entertainment) has committed to creating and producing an ongoing portfolio of more than 200 vertical video titles for My Drama over the next two years. Spanning all genres, including micro-dramas, the inaugural vertical video series to be produced by FOX Entertainment Studios include, Billionaire Blackmail and Bound by Obsession, both currently in production and shooting in Atlanta, Georgia.

The partnership also taps into FOX Entertainment Studios' world-class portfolio of studio content, including Studio Ramsay Global with iconic chef Gordon Ramsay; award-winning animation studio Bento Box Entertainment; its scripted and unscripted studios; a talent roster that spans Denis Leary, Jon Hamm, Hannah Waddingham, Josh Charles, Annie Potts, Minnie Driver, and Ken Jeong, among others; and a rich library of 350 made-for-platform movies.

The Raine Group served as HOLYWATER's advisor in connection with the transaction.

As FOX Entertainment sharpens its focus on identifying and championing next-gen storytellers, it will grow and deepen partnerships across the creator community. FOX already boasts the world's top food influencer and creator and YouTube's most-followed professional chef in Gordon Ramsay, and it aims to expand its reach into more categories and genres within the flourishing creator economy. In June, Fox Corporation also announced its investment in The Lighthouse, an innovative studio and campus space designed specifically for creators to collaborate and develop content. FOX Entertainment is developing plans to expand on that strategy, leveraging the iconic FOX Studios Lot in Century City as a hub for creator-powered innovation that is already defining the future of entertainment.

About FOX Entertainment

With a legacy spanning nearly 40 years, FOX Entertainment is one of the world's most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party platforms worldwide. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company includes three key business units: FOX Television Network, FOX Entertainment Studios and worldwide content sales and licensing unit FOX Entertainment Global.

While maintaining its leadership in linear television with an exceptional slate of original series - including Doc, Extracted, Memory of a Killer, The Masked Singer, The Floor, The Simpsons, Animal Control, Going Dutch, Murder in a Small Town, Hell's Kitchen and LEGO Masters - FOX Entertainment is growing its portfolio of studio engines, business operations and library of owned original content.

To date, the FOX Entertainment Studios division includes its in-house unscripted studio with hits The Masked Singer, I Can See Your Voice and Name That Tune, and scripted content studio featuring comedies Animal Control and Going Dutch and signature drama series Best Medicine, The Faithful, The Way Home and The Chicken Sisters. The unit also oversees the award-winning animation studio Bento Box Entertainment with animated comedies including Krapopolis, Grimsburg, Hazbin Hotel and Universal Basic Guys; entertainment platform TMZ with its tentpole primetime series TMZ Investigates; its new independent film label Tideline Entertainment with inaugural releases including First Time Female Director, Ponyboi and Slanted; and the culinary and lifestyle content venture Studio Ramsay Global in partnership with iconic chef Gordon Ramsay, featuring food-themed original series on FOX such as Next Level Chef, Kitchen Nightmares and Gordon Ramsay's Secret Service, as well as the new next-gen global food brand and entertainment platform Bite, No Taste Like Home on Disney+, Knife Edge: Chasing Michelin Stars coming this fall on Apple+ and a new untitled Gordon Ramsay documentary series on Netflix in early 2026.

As a global content creator and production partner, FOX Entertainment Studios collaborates with studios and platforms worldwide, including Disney, Hulu, Warner Bros. Discovery, Sony Pictures Television, Prime Video, Netflix, Apple+, Hallmark, Lifetime, TelevisaUnivision, UK's Channel 4, France's TF1, German's ProSieben, Canadian Broadcasting Corporation, Australia's Foxtel and FOX-owned streamer Tubi, among others.

About Holywater

Holywater is an AI-first tech company reshaping the world of entertainment. By combining AI, cutting-edge technology, and a forward-looking business model, it empowers filmmakers, authors, and studios to create and distribute stories for global audiences.

Founded in Ukraine in 2020 by tech visionaries Bogdan Nesvit and Anatolii Kasianov, Holywater's diversified content ecosystem reaches over 55 million users. Its four marquee apps are: My Drama, a global leader in the booming vertical streaming space; FreeBits, a companion vertical streaming app differentiated by its ad-supported model; My Passion, one of the world's most popular e-book platforms; and My Muse, a leading platform for vertical series produced with the support of generative AI. Each platform leverages serialized, daily content releases to maximize engagement, with installments accessible through multiple convenient monetization options.

Supporting its in-house content production, Holywater works with leading creators and studios worldwide, and it leverages partnerships with tech leaders including Meta, Google and TikTok to maximize content reach. In 2025, Holywater was one of the fastest-growing companies in Europe.

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