Roku Originals Huddles Up with Eva Longoria, Skydance Sports, NFL Films, Alfred Street Industries, and Hyphenate Media Group for New Series "NFL Hometown Eats" (wt)

Series marks Roku's second production in partnership with NFL Films and Skydance Sports, and first collaboration with Alfred Industries and Hyphenate Media Group

SAN JOSE, Calif. - Nov. 12, 2025 - Roku is hitting the road with Skydance Sports, NFL Films, Alfred Street Industries, Hyphenate Media Group, and executive producer Eva Longoria for epic stories, food, and hardcore team pride in the new original series "NFL Hometown Eats" (wt). The series will debut in 2026.

"NFL Hometown Eats" (wt) will follow a die-hard celebrity fan and an NFL star as they take to the streets of their team's city, reliving game-day glory, diving into local traditions, and devouring its most legendary eats. There will be big flavors, epic stories, and hardcore team pride - served fresh every episode. The three-part series will kick off with executive producer Eva Longoria alongside an NFL player from her favorite football team, the Dallas Cowboys.

"Food and football are two of America's greatest unifiers. With 'NFL Hometown Eats,' we're shining a spotlight on the people and places that fuel the spirit of the game - from the legendary local spots to the hometown heroes behind the grill," said Brian Tannenbaum, Head of Originals, Roku Media. "We're thrilled to partner with the world-class teams at Hyphenate Media Group, NFL Films, Skydance Sports, and Alfred Street Industries to celebrate the communities that make the game bigger than the field."

"Sports and food bring people together in a way almost nothing else can," said executive producer Eva Longoria. "At Hyphenate, we're passionate about telling stories that connect people through culture, community, and shared experience, and 'NFL Hometown Eats' does exactly that. I'm excited to team up with the Dallas Cowboys to kick off the series and show how a city's love for its team lives in kitchens, game-day traditions, and the unshakable fan loyalty passed down through generations. This series is a celebration of the people and places that give football its soul, and I'm thrilled to be bringing it to life with our amazing partners at Roku, the NFL, Skydance Sports, and Alfred Street Industries."

"'NFL Hometown Eats' is a road trip unlike any other that will explore how football and food combine to create incredibly unique and vibrant cultures across America in our NFL cities," said Lauren Gaffney, VP of Unscripted, Skydance Sports. "We're excited to be partnering with Roku, NFL Films, Alfred Industries, and Hyphenate Media Group to bring this adventure to life."

"NFL Hometown Eats" is overseen by Olivia LaRoche and Randall Bobbitt on behalf of Roku Originals. The series is executive produced by Eva Longoria, Cris Abrego, Rachelle Mendez, and Ian Samplin for Hyphenate Media Group; Jane Lipsitz, Dan Cutforth, Dan Volpe, and Nan Strait for Alfred Street Industries; and Jesse Sisgold, Jason T. Reed, Jon Weinbach, and Lauren Gaffney for Skydance Sports. Lauren Gaffney oversees the project for Skydance Sports. Roku, NFL Films, and Skydance Sports first collaborated on the compelling behind-the-scenes documentary "NFL Draft: The Pick Is In," for which Roku earned its first-ever Sports Emmy.

The Roku Channel is available to stream for free on Roku devices or TVs as well as online at TheRokuChannel.com and on iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices.

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. It is the #2 app on the Roku platform in the U.S. by streaming hours.

About NFL Films

NFL Films is widely recognized as the most honored filmmakers in Sports, and continues to produce innovative franchises and documentaries across multiple networks and platforms, including Quarterback, Receiver and WWE Unreal on Netflix, Hard Knocks on HBO/Max, nine 30 for 30 films on ESPN, Peyton's Places on ESPN+ and recent premium programming on Amazon Prime Video, Peacock, Paramount+, MGM+, Fox, NBC, CBS, NFL Network, NFL+ and The Roku Channel. With 141 Sports Emmy Awards to its credit, NFL Films remains a gold standard in premium sports content, providing an elevated and connected viewer experience with privileged access to the athlete story.

About Skydance Sports

Skydance Sports is the industry-leading sports-content studio behind acclaimed films and series like Air (Amazon), America's Team: The Gambler and His Cowboys (Netflix), and Hard Knocks: Offseason with the New York Giants (HBO). The studio's upcoming slate includes an all-star lineup of unscripted and scripted content, including documentary projects with the WWE, the University of Connecticut women's basketball team, Rafael Nadal, and Deion Sanders, as well as a feature film based on the life of NFL player John Tuggle and a scripted series written and executive produced by Dan Fogelman set inside the world of the NFL.

Skydance Sports is a part of Paramount Sports Entertainment (PSE), a division of Paramount that unifies the Company's premium sports storytelling across all formats, including scripted film and TV, unscripted series and documentaries, as well as live-events, gaming, and interactive experiences.

About Alfred Street Industries

Alfred Street Industries is a full-service media and content venture formed in 2019 by Emmy-winning producers, entrepreneurs and longtime business partners Dan Cutforth and Jane Lipsitz, who serve as co-CEOs.

Current series include: Next Gen Chef (Netflix), Homicide: New York and Homicide: Los Angeles (Netflix), Is It Cake? (Netflix), Project Runway (Freeform/Hulu), Death Investigator with Barbara Butcher (Oxygen), Project Greenlight (Max), Dining Out with Chrissy and Dave (Freeform/Hulu), Best in Dough (Hulu), Chrissy's Court (Roku), and the Emmy Award winning Sparking Joy with Marie Kondo (Netflix).

Other renowned series include Top Chef (Bravo), Nailed It! (Netflix) and the seminal VH1 series, Bands on the Run. Cutforth and Lipsitz produced 2011's Justin Bieber: Never Say Never, and made their directorial debut in 2012 with Katy Perry: Part of Me (both for Paramount Pictures). They have also produced and directed documentaries that have premiered at the SXSW and Sundance Film Festivals.

About Hyphenate Media Group

Hyphenate Media Group is a premium content studio and media holding company co-founded by industry veteran and entrepreneur Cris Abrego (CEO) and award-winning director, producer, and entrepreneur Eva Longoria (Chief Creative Officer). A television first company, Hyphenate develops and produces creator-led IP that spans scripted and unscripted formats with a sharp focus on bold, compelling storytelling designed for premium streaming, cable, and network partners. In addition to its slate of original productions, Hyphenate strategically invests in creator-led enterprises and content, scaling their growth through capital, business development, and the infrastructure provided by Hyphenate's core leadership team. The company is also expanding select projects across film, audio, and digital verticals, creating a 360-degree approach to content development that maximizes global audience reach and long-term IP value. Hyphenate's portfolio of content includes Land of Women (Apple TV+), Eva Longoria: Searching for Spain (CNN), and Necaxa (FX). Upcoming releases include Eva Longoria: Searching for France (CNN) and the film Fifth Wheel (Netflix).