LIFETIME(R) AND VASELINE DEBUT ORIGINAL SOCIAL-FIRST SCRIPTED SHORT STARRING REALITY TV HEARTTHROBS JUSTIN AND MARSHALL GLAZE

Original Scripted Social Short Anchors Campaign Tied to Lifetime's "Love of a Lifetime" November Romance Movie Slate and the "New Vaseline Lotions Don't Play - They Perform" Campaign

Watch on Lifetime's Instagram and TikTok Now

New York, NY - November 17, 2025 - Lifetime(R) has partnered with Vaseline and reality TV stars and real-life cousins Justin Glaze (The Bachelorette; Bachelor in Paradise) and Marshall Glaze (Love is Blind) for an original scripted social short which marks the duo's first ever acting appearance. The campaign supports Lifetime's "Love of a Lifetime" romance movie stunt in November, as well as Vaseline's "New Vaseline Lotions Don't Play - They Perform"!

In the short, Justin stars as the "player" who has struggled following through in the romance department. However, through a turn of fate, he is transformed into the "ultimate boyfriend" - and it all starts with one moment. Hanging out with his cousin Marshall, Justin reaches for his Vaseline lotion and touches the softest arm he has ever felt - leading to unexpected feelings and the start of something new. This sensory-based meet-cute is fueled by Vaseline's new and improved Cocoa Radiant Body Lotion. In the end, will Marshall be next to find love?

The full short is available to watch now on Lifetime's Instagram, TikTok and YouTube as well as on Justin and Marshall's social handles. A 30-second version is also available across the brand's multiplatform footprint including MyLifetime.com, Lifetime App and the brand's connected TV presence.

Vaseline's Intensive Care Lotions deliver long-lasting moisture powered by advanced skin science and proven ingredients. At the heart of each formula is Ultra Hydrating Lipids Technology - a bio-mimicking innovation that strengthens and restores the skin barrier for deep hydration that lasts up to 72 hours. The collection includes six variants tailored to different skin needs, from the radiance-boosting Cocoa Radiant and soothing Lavender Calming, to the barrier-repairing Advanced Repair and hydrating Soothing Hydration with Aloe. Infused with trusted ingredients like Cocoa Butter, Oat Extract, and Vaseline Jelly, plus active vitamins B3, B5, and Squalane, the range supports healthier, more radiant skin from the first use.

Love of a Lifetime is a four-movie romance event that premiered on November 1 with Terry McMillan Presents: His, Hers and Ours starring Taye Diggs, Leslie Ann Brandt and Aimee Garcia and with Terry McMillan Presents: Preach, Pray, Love starring Karrueche Tran and Mark Hood on November 8. Additionally, Eric Jerome Dicky's Friends and Lovers starring Naturi Naughton and Simone Missick premiered across two nights on November 15 and 16. He Wasn't Man Enough premieres on November 22 and stars Toni Braxton, Essence Atkins and Yvette Nicole Brown in a film inspired by Toni's hit song.

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About Lifetime

Celebrating over 40 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long running Stop Breast Cancer for Life and Stop Violence Against Women. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of A+E Global Media(TM). A+E Global Media(TM) (aegm.com) is a joint venture of The Walt Disney Company and The Hearst Corporation.