THE 16-YEAR-OLD WHO TOOK THE INTERNET BY STORM: GLOBAL POWERHOUSE CREATOR SALISH MATTER AND HER DAD JORDAN ARE COMING TO NETFLIX

The internet-favorite dad-daughter duo sign a multifaceted deal to develop, produce and star in new Netflix projects.

Photo Credit: Montgomery Sheridan

https://www.youtube.com/shorts/EhOd9ayIJ8M

Every Saturday for the last six years, Salish Matter and her dad, Jordan, have gone on an adventure. Luckily for us, they've then uploaded the footage to the internet.

Now, thanks to a creative partnership with Netflix, the family's binge-worthy moments are coming to streaming this spring. From 24-hour challenges to surprise guests like Mr. Beast, Paris Hilton, and Khloé Kardashian, the duo will continue to develop their fan-favorite franchises alongside new projects exclusive to Netflix across scripted, unscripted, and animated series - all starring Salish, of course. The expansive deal also includes partnership on consumer products and experiential offerings.

A social media wunderkind, Salish was the 2025 Female Creator of the Year winner at the Kids' Choice Awards at the age of 15. Besides being a competitive gymnast, content creator, and normal teenage girl, Salish also co-founded "Sincerely Yours," a skincare line, in partnership with Sephora, that sold out an hour after launch - credit due to the Sephora tweens who make up a large portion of her followers. (Her brand's launch event brought in over 80,000 screaming fans.) The influencer first rose to fame as a preteen when she began appearing on her dad's YouTube channel, which had previously been a photography vlog. (Jordan's social media bio reads "My daughter has taken over my channel!") The viral success encouraged the father-daughter team to create more content together; they went on to develop a family-oriented channel with over 34.1 million subscribers and 13.3 billion lifetime views.

Jordan is equally excited to partner exclusively with Netflix. "They're unmatched in scale, vision, and global reach, and this collaboration allows us to expand the storytelling our audience already loves into new formats while staying true to the creative world we've built," he said. The photographer-videographer has himself garnered more than 43 million followers across social media, two New York Times bestselling photography books, and a Kids' Choice Award that he earned alongside Salish in 2024.

"At Netflix, we are committed to working with the best creatives in the world, and Salish and Jordan Matter are unparalleled creators with a massive fandom and a vibrant, high-energy storytelling style that kids and family audiences instantly love," John Derderian, Netflix Vice President Animation Series, Kids & Family TV, said. "This perfectly complements our programming, and we're thrilled they've chosen Netflix as their creative home. We look forward to fostering their vision and bringing exciting new projects to life."

The daddy-daughter duo's archive of content will also be available to binge on Netflix later this year.