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CULTURE'S BIGGEST WEEK DATES ANNOUNCED! BET AWARDS SET FOR JUNE 28 & BETX RETURNS TO LOS ANGELES JUNE 25 - 27
LOS ANGELES, CA - FEBRUARY 11, 2026 - BET today announced the return of Culture's Biggest Week, set to be the brand's most powerful expression of Community, Culture, and Connection to date. This four-day celebration of Black excellence and shared experience brings together the voices, stories, and moments that define the culture, anchored by the "BET Awards," Culture's Biggest Night, airing live Sunday, June 28, at the Peacock Theater, and BETX, an immersive, fan-first experience taking over Los Angeles June 25 - 27.
More than a marquee event, Culture's Biggest Week is BET's commitment to the Black community, creating spaces to gather, celebrate, reflect, and move the culture forward together. From honoring legacy to amplifying what's next, BET continues to show up at the center of culture with purpose, underscoring that BET is Something You Can Believe In.
More than an awards show, "BET Awards" stands as one of the most influential cultural stages in entertainment. For 25 years, the BET Awards has recognized the artists, creators, and leaders shaping culture in real time, delivering iconic performances, unforgettable tributes, and moments that resonate far beyond the stage. As Culture's Biggest Night, "BET Awards" reflects the power and creativity of Black culture across music, television, film, sports, and beyond.
Connie Orlando, EVP of Specials, Music Programming & Music Strategy, serves as Executive Producer for the "BET Awards." Jesse Collins Entertainment is the production company for the broadcast, with Jesse Collins, Dionne Harmon, Jeannae Rouzan-Clay and Eric Cook also serving as Executive Producers. BET Experience (BETX) extends the excitement of the BET Awards into the city with three days of immersive fan-first programming. Rooted in community, culture, and connection, BETX offers fans dynamic performances, celebrity panels, interactive activations, and shared moments. Fans can expect:
BETX 2026 FanFest is taking place Friday, June 26th, and Saturday, June 27th at The Beehive;
A Roots Picnic Experience: A Great Night in Hip Hop with The Roots and Nas on Saturday June, 27th at the Hollywood Bowl Arena;
BETX Celebrity Basketball Game;
And so much more.
"BETX represents BET's ongoing commitment to investing in Black culture beyond the screen. By bringing artists, creators, and communities together across multiple days in Los Angeles, BETX creates space for meaningful experiences centered on the voices shaping this moment," said Brian Rikuda, Executive Vice President of Enterprise Growth Strategy, Business Operations, and Programming Strategy, BET Media Group. "BET Experience" 2026 will be co-produced by Live Nation Urban.
Additional details for BET Awards, including nominees, performers, special guests, and BETX ticket information, programming, and talent, will be announced in the coming weeks. Press credentials will be announced at a later date.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.
Through a powerful portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, BET connects audiences across cable, streaming, digital, live events, studios, and global platforms, delivering culturally resonant content that reflects the depth, creativity, and impact of the Black experience. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET announcements, visit paramountpressexpress.com/bet/.
ABOUT BET AWARDS
"BET Awards" is one of the most-watched award shows on cable television, according to the Nielsen Company. The "BET Awards" franchise remains the #1 program in cableTV history among African Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at the intersection of who this coveted segment is and where they're headed.
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