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[03/10/26 - 06:31 AM]
Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League
Beginning in 2026 with the inaugural Summer season, followed by the first Winter season in 2027, the league will stream free to fans nationwide on Roku Sports Channel.
[via press release from Roku]

Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League

SAN JOSE, Calif. - March 10, 2026 - Roku and X Games are expanding their U.S. streaming partnership in a new multi-year rights deal that brings MonoPay X Games League (XGL) exclusively to Roku Sports Channel.

The agreement marks a major step in the growth of X Games as it launches its new professional, team-based league format. Beginning in 2026 with the inaugural Summer season, followed by the first Winter season in 2027, the league will stream free to fans nationwide on Roku Sports Channel. Roku will offer complete live coverage across each event.

The first-ever MoonPay X Games League Draft will also stream for free on Roku Sports Channel, broadcasting live from COSM in Los Angeles.

The expanded partnership builds on significant audience growth between Roku and X Games over the past two years. During the most recent X Games Aspen, Roku delivered 149% year-over-year growth - outpacing total TV platform growth of 105%. Ninety-one percent of households that streamed X Games on Roku were new viewers compared to the prior year. Female viewership on Roku grew 233% year-over-year.

The numbers reinforce a clear trend: X Games' core audience is young, streaming-native, and consuming live sports differently. Roku has become a powerful growth engine for reaching that audience at scale.

"We're proud of the partnership we have already built with X Games, bringing these exhilarating competitions to millions of homes and helping new fans discover this iconic sports league," said Joe Franzetta, Head of Sports, Roku Media. "We look forward to collaborating further to bring this exciting new format to die-hard viewers and a new generation of fans."

The league introduces a global, team-based format across skateboarding, BMX, snowboard, and ski disciplines, featuring both men's and women's competitions. The league represents the next evolution of X Games - structured seasons, team ownership, drafts, and a consistent media home built for streaming.

"This league was built for the next generation of sports fans," said Jeremy Bloom, CEO of X Games. "Our audience is young, digital, and streaming-first. Roku has proven it can grow that audience in a meaningful way. Expanding this partnership around MoonPay X Games League is a strong signal of where our business is headed and the momentum behind the league."

Roku Sports Channel is available free through The Roku Channel - no subscription required. The Roku Channel is available on Roku devices and TVs, TheRokuChannel.com, iOS and Android devices, Amazon Fire TV, Samsung TVs, Google TVs, and other Android TV OS devices.

The addition of X Games League to Roku's exclusive sports lineup underscores the continued growth of streaming as the primary platform for reaching the next generation of sports fans - and positions X Games League as one of the first global action sports properties built natively for that ecosystem.

About Roku, Inc

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. It is the #2 app on the Roku platform in the U.S. by streaming hours.





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[09/23/26 - 08:01 AM]
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[09/22/26 - 03:08 PM]
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