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Roku Launches NCAA March Madness Zone for 2026 Tournament
The zone will be a newly branded destination for the marquee tournament, featuring live scores, highlights, and streamlined navigation
SAN JOSE, Calif. - March 12, 2026 - Today, Roku announced the NCAA March Madness Zone, the new branded destination for fans following the fast-paced action of the marquee tournament. Created in close partnership with TNT Sports and CBS Sports, the zone will be the most streamlined way to follow every live game, highlight, and more. Available throughout the four weeks of March Madness, the zone also allows fans to set game reminders for their must-see match-ups and check final scores with the new score‑strip row.
"March Madness is a time when sports fans everywhere stop what they're doing and lock in for a tournament full of buzzer‑beaters, Cinderella runs, and bracket‑busting upsets," said Joe Franzetta, Head of Sports, Roku Media. "The NCAA March Madness Zone makes it simple for fans to find every game, relive the highlights, and stay focused on their team's evolving stories. We're excited to partner with TNT Sports and CBS Sports to deliver a seamless viewing experience for millions of fans tuning in."
The NCAA March Madness Zone offers comprehensive coverage of both the men's and women's tournaments, surfacing viewing options for each match-up, based on your existing subscriptions. Men's games are available to stream on the NCAA March Madness Live app and through Premium Subscriptions on Roku, including HBO Max and Paramount+. Fans can also access games on broadcast via TBS, CBS, TNT, truTV and other providers. Beyond live games, fans can relive iconic moments with highlights available within the zone or game replays via The Roku Channel.
Those who are not yet subscribed can sign up directly within the zone, with easy subscription management available directly on their Roku devices or by visiting my.roku.com. From March 19 to March 31, streamers can sign up to get their first two months of Paramount+ on The Roku Channel for just $2.99/month, or through the Paramount+ app.
The NCAA March Madness Zone will be featured on the Roku Home Screen and across multiple entry points on the platform, available today ahead of Selection Sunday, March 15, exclusively in the U.S. Visual assets can be found here.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV(TM) models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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