[03/19/26 - 12:13 PM] FOX Sports, IndyCar Announce Launch of New Digital-Exclusive Series, "All In: IndyCar" The debut episode, "The Champ Is Here," features four-time IndyCar Series champion Alex Palou at the season-opening Firestone Grand Prix of St. Petersburg.
[via press release from FOX Sports]
FOX SPORTS, INDYCAR ANNOUNCE LAUNCH OF NEW DIGITAL-EXCLUSIVE SERIES, "ALL IN: INDYCAR"
Debut Episode Available Now on INDYCAR on FOX YouTube Channel and Across INDYCAR and FOX Sports Social Media, FOXSports.com, the FOX Sports App, FOX One and Tubi
ALL IN: INDYCAR Produced by Shadow Lion, Critically Acclaimed Creative Studio
LOS ANGELES - FOX Sports and INDYCAR announced today the launch of ALL IN: INDYCAR, a new digital-exclusive series following the drivers, teams and competition across the 2026 NTT INDYCAR SERIES season.
The debut episode, "The Champ Is Here," features four-time INDYCAR SERIES champion Alex Palou at the season-opening Firestone Grand Prix of St. Petersburg. The episode follows Palou and his No. 10 Chip Ganassi Racing team as they open the season under intense pressure to retain their crown amongst a talented and hyper-competitive global field of drivers.
"INDYCAR is one of the most competitive and compelling series in sports, and ALL IN: INDYCAR gives fans a deeper look at everything that defines it," said Brad Zager, President and Executive Producer, FOX Sports. "As we continue to expand our digital content offerings, this series reflects FOX Sports' commitment to delivering premium storytelling and bringing fans closer to the sport across every platform."
"Alongside our partners at FOX Sports, we're going behind-the-scenes and showcasing the most intense action and high-stakes drama of the Fastest Racing on Earth," said INDYCAR Chief Marketing Officer Alex Damron. "Publishing in close to real-time and with an easily accessible viewing platform, we expect to reach a wider audience and grow the digital footprint of our SERIES and its stars with this project."
Full episodes of ALL IN: INDYCAR are available on the INDYCAR on FOX YouTube channel and posted in collaboration across INDYCAR and FOX Sports social channels, FOXSports.com, the FOX Sports app, FOX One and Tubi. Additional supporting content will be distributed across @INDYCAR and @INDYCARonFOX social channels.
Filmed across multiple race weekends, ALL IN: INDYCAR captures how some of racing's biggest stars handle the pressurized high-speed competition of the NTT INDYCAR SERIES. Crews will embed with drivers and teams, receiving exclusive access ahead of marquee races, with new episodes rolling out across the calendar. The series features INDYCAR drivers and team personnel, along with FOX INDYCAR broadcasters Will Buxton, James Hinchcliffe and Townsend Bell.
ALL IN: INDYCAR is produced for FOX Sports and INDYCAR in conjunction with Shadow Lion, a leading next generation creative studio founded by NFL legend and FOX Sports' lead NFL Analyst Tom Brady. It is executive produced by FOX Sports' Eric Shanks and Zager, alongside INDYCAR's Damron and Mackenzie Williams, and Shadow Lion's Gilad Haas, Jeff Fine and Philip Byron. The show is directed by Matthew Maxson (The Kingdom, Top Class, The Last Dance) and Ryan Lohuis (Game 7, After Jackie, NASCAR: Full Speed) with Shadow Lion.
For more information, visit FOX Sports Press Pass and follow @FOXSportsPR on X.
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About FOX Sports
FOX Sports is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Also included in FOX Sports' portfolio are FOX's interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.
About INDYCAR
INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers - including championship contenders Josef Newgarden (USA), Alex Palou (Spain) and Pato O'Ward (Mexico) - who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2026 season consists of 18 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.
About Shadow Lion
Shadow Lion is a next-generation studio co-founded by Tom Brady that creates premium IP with athletes and other cultural icons. With work spanning originals development and production, talent ventures, strategic advisory, and growth marketing, Shadow Lion is designed to move people through creativity.
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