SONY PICTURES TELEVISION ADVERTISER SALES HEADS INTO 2026 UPFRONT BRINGING ADVERTISERS BRANDED CONTENT OPPORTUNITIES WITHIN HIGH VOLUME OF ORIGINALS AND A SAFE HARBOR OF ENTERTAINMENT PROGRAMMING

Game Show Network Advances To A Top 10 Cable Network; Top Five General Entertainment Network

Game Show Central And Newly Branded Great Entertainment Television (GREAT) Is Diginet Offering  

NEW YORK - (March 26, 2026) - Sony Pictures Television Advertiser Sales announced offerings for the 2026 Upfronts that showcase collaborative integrations and syndicated programming. The network presents the ad market with custom sponsorships and opportunities for branded content within a high volume of originals, while it consistently delivers impassioned viewer engagement and one of the most effective advertising environments in the industry with proven consumer consumption, live viewing, dependable reach, and a highly unique audience. As a result, the studio continues to elevate its media investment opportunities for advertisers through Game Show Network, a top 10 cable network and a top five general entertainment network[i] as the result of its effective programming strategy of engaging and entertaining television for all ages.

Diginet Game Show Central offers fast, fun game show programming with GREAT presenting TV's most memorable programs with enduring appeal.

This year, the studio is offering premium commercial opportunities for its syndicated scripted portfolio, including S.W.A.T., the critically acclaimed off-network action series, airing on network television for eight seasons; and the most iconic, laugh-along comedies such as SEINFELD and THE GOLDBERGS.  

"We are doubling down on our investment in premium original content, offering advertisers the chance to collaborate with us either early on or later in the process. This collaboration allows brands to come to life through bold and seamless integrations that genuinely resonate with our viewers," explained Stuart Zimmerman, executive vice president of Ad Sales at Sony Pictures Television. "Our advantage lies in the fact that audiences consistently show up and remain engaged. This sustained engagement leads to a unique audience versus the general entertainment cable landscape, providing additional reach and more impactful campaigns for our clients. By embedding brands directly into trusted and brand-safe programming, we deliver scale, loyalty, and measurable outcomes all within a positive environment free from the disruption caused by breaking news."

Returning Series

Among the shows returning with new episodes are AMERICA SAYS premiering in April, and FLIP SIDE and THE PERFECT LINE premiering in September.

The highly successful AMERICA SAYS hosted by actor and Emmy(R)-nominated game show host John Michael Higgins ("Saved by the Bell", "Pitch Perfect"), enters its sixth season with a bigger and bolder look, and will become the network's tentpole programming each spring. For its first five seasons, AMERICA SAYS garnered the most watched original series in network history and has reached more than 18 million total viewers (P2+) each year. [ii] AMERICA SAYS, produced by Game Show Enterprises Studios for Game Show Network, is based on a format by Keller/Noll. Vin Rubino serves as executive producer. Alexandra Wells serves as co-executive producer. Tara Long and Mark Herwick of Entertainment One (eOne), Dave Noll and Cleve Keller of Keller/Noll, and John Michael Higgins also serve as executive producers.

Hosted by Jaleel White ("Family Matters"), FLIP SIDE is a fresh take on a traditional game show and based on the format created by Keller Noll. The easy to play-along game show, entering its third season, pits two teams of players against each other to test them on how they think two different groups of people feel about the same issue. The teams compete for a shot at $10,000 by guessing the top answers based on anonymous surveys - which can be provocative, surprising, and laugh-out-loud funny! FLIP SIDE, the most watched program in 4Q among W25-54[iii] is a Game Show Enterprises Studios production distributed by CBS Media Ventures with Eric Pierce and Matt Laesch as executive producers. Jaleel White and Ken Ross, as well as Cleve Keller and Dave Noll of Keller/Noll serve as executive producers.

Hosted by Deborah Norville ("Inside Edition") for a second season, THE PERFECT LINE challenges individual players to place items in the correct order. With every new line comes a fresh category and a brand-new metric to master. Contestants who land their item in just the right spot split the cash for that round, with a chance to win over $15,000 across the game. The winner then takes on The Finish Line, a high-pressure finale that tasks them with matching five items to five values to complete the ultimate Perfect Line and take home their full bank. THE PERFECT LINE is a Game Show Enterprises Studios production, distributed by CBS Media Ventures with Jeffrey Breeden as executive producer. Alexandra Wells serves as co-executive producer. Rob Belushi, Jon Barinholtz, as well as Alex Hague and Justin Vickers of CMYK serve as executive producers.

In Development

Based on the Mattel board game, BALDERDASH(TM), hosted by multiple Emmy(R)-winner Jane Lynch, comes to life in a hilarious, fast-paced competition where contestants face bizarre facts, outrageous definitions and unbelievable claims. To win, players must separate truth from pure balderdash while strategically steering their opponents toward the wrong answers. BALDERDASH is executive produced by Michael Agbabian, Dwight D. Smith and Brent Burnette of Mission Control Media. Jennifer Breslow, Todd Hurvitz, and Chynna Weiss of Mattel Studios serve as executive producers. Jane Lynch also serves as executive producer.

100 CHOICES is a high-stakes game show with one deceptively simple goal: answer a single question. The catch? The correct answer is hidden among 100 possible choices. To survive, contestants must battle through brain-bending mental challenges to eliminate the wrong answers and shrink the board. Every win brings them closer to the truth - every mistake raises the stakes. Based on a Japanese format created by Fany Studio and distributed globally by Sony Pictures Television (SPT), 100 CHOICES is produced by B17 Entertainment, a part of SPT, with Brien Meagher and Rhett Bachner serving as executive producers.

SHOULD I STAY OR SHOULD I GO? (working title) is a 30-minute confidence game hosted by Emmy(R) Winner Chris Hardwick, where guessing the correct answers is only half the battle, and confidence is everything. Four players answer multiple-choice questions, secretly locking in their responses and earning points each round. The twist is they have no idea how well they or their opponents are doing. Only the home audience sees the correct answers and real-time scores. At the end of each round, the lowest-scoring contestant will be eliminated unless someone accepts the cash offer to quit the game. The tension builds in a fast-paced, hilarious game that always leaves the contestants asking themselves...Should I stay or should I go? SHOULD I STAY OR SHOULD I GO? is a Game Show Enterprises Studios production created by Matt Laesch and Aaron Solomon, who serve as executive producers. Chris Hardwick also serves as executive producer.

THE FAST AND THE CURIOUS (working title) is an edge-of-your-seat general knowledge game where only the quickest minds survive. Four contestants embark on a thrilling journey through rapid-fire trivia to ascend the ladder and evade elimination. After each round, the players at the bottom face off in a high-stakes showdown at The Battleboard, the iconic centerpiece of the show. This interactive digital table challenges contestants to make split-second decisions in a race to find the top answer. In this game, there's only one rule that truly matters: the first player to touch the right answer wins. Brought to you by Interstellar, part of STV Studios, THE FAST AND THE CURIOUS is a Game Show Enterprises Studios production with Jamie Ormerod and David G Williams serving as executive producers.

Great Entertainment Television (GREAT), launched in HD February 2026 with a new look and feel, is a top 13 diginet [iv]. GREAT is the home of some of tv's most memorable characters and programs including MONK, PSYCH, THE ROCKFORD FILES and WALKER TEXAS RANGER. It's not just good tv - it's Great.

Game Show Central is a channel of fast, fun game show programming with something for everyone. From trivia to word puzzles, physical games to outrageous competitions, we offer round-the-clock beat-the-clock entertainment featuring shows including BAGGAGE, COMMON KNOWLEDGE, CATCH 21 and IDIOTEST.

About Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry's leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry's largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.  

About Game Show Network, LLC

Game Show Network, LLC ("Game Show Network") is the leader in game show entertainment across multimedia, which presents original and classic game programming and competitive entertainment via its cable network; the digital ad supported network, Game Show Central; the GameShowNetwork.com website; and Game Show Enterprises Studios, the production arm of the network and studio that develops and produces hundreds of hours of original episodes, including PEOPLE PUZZLER, AMERICA SAYS, MASTER MINDS and FLIP SIDE among others, making Game Show Network the premiere destination for fun, family-friendly programming. Game Show Network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. Game Show Network is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation. For further information, please visit GameShowNetwork.com

About Great Entertainment Television

Great Entertainment Television (GREAT) is a national TV network dedicated to your favorite TV series.  Great Entertainment Television is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation.  For information, visit get.tv and connect with the network on Facebook, X and Instagram.

About Game Show Central

From the premiere network dedicated to game shows, the channel offers round-the-clock beat-the-clock entertainment a channel from trivia to word puzzles, physical games to outrageous competitions. Game Show Central is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation.

For additional information and photos, please go https://www.sonypictures.com/tv  

Sources:  

1)Source: Source: NPOWER, Ratings Analysis Program Report, Live + SD, Updated Big Data Plus Panel, 9/29/25-12/28/25, Program Selection - Cable, M-SU 6A-6A, (000), P2+.

2)Source: NPOWER, Reach & Frequency Program Report, Live + SD, Panel Only, 6/18/2018 -10/12/2025 with Reach averaged by Nielsen calendar year, America Says all telecasts, M-SU 6A-6A, (000), P2+, 6 min qualifier.

3)Source: NPOWER, Ratings Analysis Program Report, Live + SD, Updated Big Data Plus Panel, 9/29/25-12/28/25, Program Selection - Cable- GSN - All Programs, M-SU 6A-6A, (000), W25-54.

4)Source: NPOWER, Ratings Analysis Program Report, Live + SD, Updated Big Data Plus Panel, 9/29/25-12/28/25, Program Selection - Broadcast - Excluding Spanish Diginets, M-SU 9A-6A, (000), P35+.