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Prime Video Sets June 26 as the Global Premiere Date for Alliance - Its First-Ever Daily Reality Show Worldwide, Hosted by Kunal Kemmu
Spanning 42 episodes across six weeks, Alliance will premiere in India and across 240 countries and territories around the world, starting June 26
Produced by Banijay Asia and hosted by Kunal Kemmu, this highly addictive reality format will see 16 contestants enter as allies, but shifting loyalties, deception, and strategic gameplay will test every alliance in the race for the ultimate prize
A Prime Video first: Alliance delivers new episodes daily at 12 noon - unmissable, unpredictable, and unlike anything before
MUMBAI, India - June 16, 2026 - Prime Video, India's most loved entertainment destination, today announced June 26 as the worldwide premiere date of its highly anticipated reality series Alliance. A service first, the show delivers fresh episodes daily - making it Prime Video's first-ever daily series globally. Marking Kunal Kemmu's debut as a reality show host, Alliance is the first international adaptation of Talpa Studios' globally acclaimed Dutch format, created by John de Mol, with the adaptation produced by Banijay Asia. The Hindi-language unscripted series will premiere on Prime Video in India and across 240 countries and territories worldwide, starting June 26. Alliance joins Prime Video's blockbuster line up for Prime Day. This July, Amazon Prime Day is back in India for its tenth edition. Prime members can look forward to great deals, bigger savings, exciting new launches, blockbuster entertainment, and more.
Known for his impeccable comic timing, quick wit, and the rare ability to switch effortlessly between comedy, thrillers, and intense drama, Kunal Kemmu steps into a never-seen-before avatar, taking on the role of host for the very first time with Alliance. This game format show, reimagined to meet Indian audiences' entertainment preferences, brings together 16 contestants who enter the game as duos, but quickly discover that no alliance is permanent. In a game where every alliance can be an advantage, or turn into a roadblock, only one contestant will survive to be the ULTIMATE WINNER!
"We are thrilled to bring Alliance, to audiences across the country. As a first-of-its-kind format for India, Alliance will combine strategy, shifting loyalties, and constantly evolving gameplay, creating a truly immersive experience that will keep our audiences engaged every single day from start to end," said Nikhil Madhok, director and head of Originals, Prime Video, India. "We are delighted to partner with Banijay Asia, yet again to bring this globally successful format to India. The success we have seen with our unscripted slate, including The Traitors India and Two Much with Kajol and Twinkle, reflects the growing appetite for distinctive and unconventional reality content. We are confident that Alliance will continue this momentum and emerge as a compelling addition to the genre."
Deepak Dhar, Founder & Group CEO, Banijay Asia, said, "Given the name of the show, it feels appropriate to say we're thrilled to be in Alliance with Prime Video on this one. What drew us to the format was its sheer scale. The games are ambitious, cinematic, and unlike anything we've attempted before. But spectacle alone doesn't make a great format. What makes Alliance stand out is the constant interplay between strategy and performance. Contestants are pushed physically, mentally, and emotionally, with every challenge creating new opportunities and new setbacks. It's fast, unpredictable, and incredibly dynamic. We can't wait for audiences to experience it on June 26."
Alliance is not just a new show - it's your daily appointment with kalesh. A fresh episode. Every single day. At 12 noon on Prime Video!
About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages - including Indian-produced Original series like Paatal Lok, The Traitors, Panchayat, Dupahiya, Mirzapur, Farzi, The Family Man, Khauf, Dhootha, Jubilee, Dahaad, Citadel: Honey Bunny, Made in Heaven, Suzhal - The Vortex, Inspector Rishi, Poacher, Indian Police Force, Four More Shots Please!, Rainbow Rishta, Wedding.con; Original movies like The Mehta Boys, Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You, Red One; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, Girls Will Be Girls and many more of such titles. Additionally, Prime Video's video entertainment marketplace, offers customers programming from partners such as Apple TV+, Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures - Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.
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