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[06/23/26 - 08:23 AM]
BET Names Keke Palmer to Its Board of Advisors, Deepening a New Era of Leadership and Cultural Stewardship
Formed earlier this month under BET President Louis Carr, the Board brings together cultural icons, business leaders, and industry visionaries to help steer the ongoing growth of the 45-year-old network as a key player at the crossroads of media, community, and culture.
[via press release from BET]

BET NAMES KEKE PALMER TO ITS BOARD OF ADVISORS, DEEPENING A NEW ERA OF LEADERSHIP AND CULTURAL STEWARDSHIP

Acclaimed Artist, Host And Entrepreneur Joins the Network's Newly Established Board Of Advisors

NEW YORK, NY - June 23, 2026 - BET today announced that Keke Palmer has been unanimously appointed to its Board of Advisors. Formed earlier this month under BET President Louis Carr, the Board brings together cultural icons, business leaders, and industry visionaries to help steer the ongoing growth of the 45-year-old network as a key player at the crossroads of media, community, and culture.

The Board serves as a strategic and cultural sounding board - offering insight, perspective and accountability as BET expands its reach and champions the voices and stories that move culture forward. Palmer's appointment extends that founding vision, pairing the architects of BET's legacy with the talent defining its next chapter.

Palmer embodies the qualities the Board was built to represent. Over more than two decades, she has become one of the most versatile forces in entertainment, an Emmy- and NAACP Image Award-honored actor, host, and producer whose milestones include being the first Black actress to star as Cinderella on Broadway. A rare connective talent, she moves fluidly across genres, generations, and platforms.

Her ties to BET run deep. Palmer became one of the youngest people ever to anchor her own talk show, BET's Just Keke, making the appointment a homecoming to the platform that has supported her since day one.

"Keke Palmer represents the future of entertainment," said Louis Carr, President of BET. "She understands audiences, embraces innovation, and has consistently used her platform to open doors for others. Her insight, creativity, and entrepreneurial mindset will be invaluable as we continue positioning BET for the next generation."

Entertainment and music have been central to Keke's story from the beginning. From her early single Bottoms Up to co-writing the True Jackson, V.P.theme that became a generational anthem, through the Virgo Tendencies EPs on her own Big Bosses Record Label, to her deeply personal 2025 album JustKeke, she has used music as a vehicle, bringing her lived experience into the work that resonates with others.

Beyond the screen, she has built ventures that open doors for others, including her digital network KeyTV and Practice by Palmer, the wellness platform she launched in 2026 as her latest entrepreneurial and giveback endeavor, designed to bring movement, mindfulness, and self-discovery to her own community. That work sits alongside sustained philanthropy supporting young women and underserved communities.

The BET Board of Advisors

With Palmer's appointment, the BET Board of Advisors includes:

· Bob Johnson, Founder, BET

· Queen Latifah, Grammy Award-winning Artist, Actress, Producer, and Entrepreneur

· LL COOL J, Rock & Roll Hall of Fame Inductee, Grammy Award-winning Artist, Actor, and Entrepreneur

· Troy Vincent, Executive Vice President of Football Operations, National Football League

· Raymond J. McGuire, President, Lazard

· George Cheeks, Chair, TV Media, Paramount

· Keke Palmer, Emmy- and NAACP Image Award-honored artist, host and entrepreneur; Founder, KeyTV (newest member)

###

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world's largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together. Through a powerful portfolio of brands - including BET, BET Her, BET Studios, and VH1 - along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience. For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.





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