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Betty La Fea Is Back and Arrives Uglier Than Ever: Prime Video Reveals the Premiere Date for the New Season of Betty la Fea: The Story Continues
With a new intro, Betty welcomes us to an Ecomoda full of surprises no one saw coming - all to be discovered on August 28
BOGOTÁ, Colombia - July 28, 2026 - Betty is back to turn the world upside down. Prime Video announced today that the third season of Betty La Fea: The Story Continues, rebranded as Betty La Fea: Uglier Than Ever, premieres on August 28, exclusively on Prime Video in more than 240 countries and territories. This time, all episodes drop on the same day for a full binge experience.
The series returns with a refreshed look and a renewed energy that is felt from the very first minute. For the first time since the original novela, El Cuartel de las Feas reunites in full and the season also brings back beloved characters including El Francés and Román, two key figures from the original storyline who finally return to the screen.
This season finds Betty back in Bogotá for Hugo Lombardi's farewell fashion show, where old emotions reignite and her path crosses once again with Armando's. This time, Betty dares like never before: she starts therapy, gets her own apartment, and faces a crisis at Ecomoda after a plagiarism scandal, all while navigating an unexpected love triangle between Armando and Michel, her French ex who reappears to shake things up.
On the return of the series, Javiera Balmaceda, Head of International Originals for Latin America, Canada and Australia at Amazon MGM Studios, said:
"Betty is one of those characters who lives in the hearts of millions of people across the world. This new season honors that legacy while daring to take her story somewhere unexpected, and this new season arrives to surprise long-time fans and first-time viewers alike. We can't wait for audiences everywhere to experience it."
Betty La Fea: The Story Continues is produced by RCN Estudios, starring Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Julián Arango, Lorna Cepeda, Mario Duarte, Juanita Molina, Carlos "Pity" Camacho, Diego Cadavid, Julio Cesar Herrera, Luces Velásquez T., Estefanía Gómez, Marcela Posada Arbeláez, María Eugenia Arboleda, Paula Peña, Jorge Herrera, Patrick Delmas, Alberto León Jaramillo, Zharick León, Brian Moreno and Geraldine Zivic. This season is directed by Juan Carlos Mazo, produced by Juan Pablo Posada, Yalile Giordanelli and Alexander Marín, and written by César Augusto Betancur "Pucheros", Luis Carlos Ávila and Carolina Cuervo.
Betty la Fea: la Historia Continúa is part of a growing list of international movies and TV shows in Prime Video's catalog, including Latin American Prime Original productions such as La Casa de los Espíritus; Pimpinero: Sangre y Gasolina; Los Billis; Los Iniciados; LOL: Last One Laughing Colombia; Manes; Noticia de un Secuestro; Cochina Envidia; A Grito Herido; Perder es Ganar un Poco; Gospel; La Vida Después del Reality; El Niño de Medellín; Primate; Mi Selección Colombia; as well as critically acclaimed, award-winning Prime Original series and films such as Off Campus, Elle, Fallout, Spider-Noir, The Lord of the Rings: The Rings of Power, El Duro, Reacher, The Boys, and The Summer I Turned Pretty, all available on Prime Video.
Amazon Prime is available in Colombia with a dedicated local membership priced at COP 24,900 per month or COP 165,600 per year. The Prime membership includes a wide range of benefits: free international shipping from amazon.com to Colombia with no minimum purchase, access to local and global hits on Prime Video, a free subscription to one Twitch channel, and free games through Prime Gaming. New customers can learn more at amazon.com/amazonprime, and eligible users can enjoy a 30-day free trial. Prime members can watch Prime Video content anytime, anywhere - even offline - through the Prime Video app on smart TVs and mobile devices and can also stream on up to three mobile devices via Claro, Tigo, or Movistar, or with a fixed internet subscription. With Prime Video, you don't just watch your favorite series - you can also buy or rent the latest releases and access content from other streaming services, all in one app. Plus, most of these subscriptions include a 7-day free trial, so you can explore no strings attached.
About Prime Video
Prime Video is the premier entertainment destination offering customers a vast premium selection of movies, series, and live sports in a single application available on thousands of devices. Customers can discover Prime Originals from Amazon MGM Studios alongside an unmatched library of licensed movies and series, top-tier live sports exclusive to Prime, and playback features like X-Ray that enhance the viewing experience. All customers, regardless of whether they have a Prime membership or not, can also access more than 100 additional streaming subscriptions (Apple TV+, HBO Max, Paramount+, ViX Premium, MGM+, Universal+, DSports, Mubi, and others) globally and the largest selection of titles available to rent or buy.
Prime Video is one of many benefits included in Prime membership, which combines savings, convenience, and entertainment. For more information about Prime Video, visit www.amazon.com/primevideo.
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About Estudios RCN
Estudios RCN is an independent television production and distribution company based in Bogotá, Colombia. We specialize in high-end audiovisual services, with a top-tier team covering all key areas: creative development, production, sales, legal, financial and tax structuring, as well as international distribution.
Our comprehensive expertise makes us the ideal partner for major international projects seeking end-to-end execution, from concept to global distribution. Thanks to its attractive tax incentives, the quality of its local industry, and its unmatched diversity of locations, Colombia is today one of the preferred destinations - and Estudios RCN is the ally that connects international producers with this unique ecosystem.
We offer full-service production tailored to the needs of each international partner: location scouting, crew hiring, permit management, logistics, incentive processing, and post-production coordination. Working with Estudios RCN means gaining access to Colombia's tax benefits of up to 40%, the backing of internationally experienced teams, a reliable network of suppliers, and 18 in-house recording studios.
Our commitment is clear: production quality and maximum cost efficiency. At Estudios RCN, every project strikes the perfect balance between financial savings and world-class execution.
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