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[10/06/26 - 07:01 AM]
Netflix Taps IMG as Production Partner for FIFA Women's World Cup Brazil 2027
The tournament will mark Netflix's most ambitious sports production to date.
[via press release from Netflix]

NETFLIX TAPS IMG AS PRODUCTION PARTNER FOR FIFA WOMEN'S WORLD CUP BRAZIL 2027(TM)

Netflix has appointed IMG as the production partner for its coverage of the FIFA Women's World Cup Brazil 2027(TM) (24 June - 25 July 2027), the first Women's World Cup to be staged in South America. Netflix will serve as the exclusive home of the tournament in the U.S. and Canada for both 2027 and 2031. The tournament will mark Netflix's most ambitious sports production to date.

IMG will help deliver Netflix's live coverage of the tournament across all 64 matches, with more than 100 hours of studio programming featuring top-tier talent and Netflix-exclusive in-tournament announcers. Coverage will be available in English and Spanish in the U.S., and English and French in Canada.

IMG will also support Netflix's live coverage of the Final Draw for the FIFA Women's World Cup Brazil 2027 , taking place on 11 December 2026.

"The FIFA Women's World Cup is one of the fastest-growing events in global sport, showcasing the best football and captivating new audiences worldwide. As Netflix makes its live football debut, we're excited to help bring this tournament - and its extraordinary athletes - to new and existing fans in the U.S and Canada. Netflix's scale, discoverability and storytelling, combined with IMG's best-in-class production expertise, make this a huge moment for football and women's sport." - Adam Kelly, IMG's President.

IMG produces content for some of the world's biggest leagues, events and media platforms, including Major League Soccer, English Football League, WTA Tour, Saudi Pro League, CBS' UEFA Champions League and Europa League coverage, UFC, DP World Tour, Ryder Cup, Solheim Cup, and The Open Championship.

More on IMG:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, National Hockey League, Major League Soccer, Concacaf, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.





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