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[03/28/20 - 08:26 AM]
Friday's Broadcast Ratings: ABC, "Shark Tank" Lead Demo Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (3/27/20):

ABC (4.299 million viewers, #2; adults 18-49: 0.8, #1) held onto the demo crown on Friday with its duo of "Shark Tank" (5.279 million viewers, #4; adults 18-49: 0.9, #T1) and "20/20" (3.809 million viewers, #7; adults 18-49: 0.7, #T4).

Second place was shared by CBS (7.041 million viewers, #1; adults 18-49: 0.7, #T2) and FOX (2.374 million viewers, #4; adults 18-49: 0.7, #T2) as the latter served up "WWE SmackDown" (2.374 million viewers, #8; adults 18-49: 0.7, #T4).

The Eye then aired new episodes of "MacGyver" (6.784 million viewers, #2; adults 18-49: 0.8, #3) and "Hawaii Five-0" (8.219 million viewers, #1; adults 18-49: 0.9, #T1) plus a repeat "Blue Bloods" (6.120 million viewers, #3; adults 18-49: 0.5, #8).

Meanwhile, NBC (4.151 million viewers, #3; adults 18-49: 0.6, #4) offered up fresh installments of "The Blacklist" (4.766 million viewers, #5; adults 18-49: 0.6, #T6) and "Dateline NBC" (3.844 million viewers, #6; adults 18-49: 0.6, #T6).

And finally, The CW (0.475 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with the return of "Charmed" (0.632 million viewers, #9; adults 18-49: 0.2, #9) and "Dynasty" (0.318 million viewers, #10; adults 18-49: 0.1, #10).

Week-to-week changes (adults 18-49):
+33.33% - MacGyver (vs. 3/13/20)
+28.57% - Hawaii Five-0 (vs. 3/13/20)
0.00% - Charmed (vs. 2/28/20)
0.00% - Dynasty (vs. 2/28/20)
-12.50% - 20/20
-12.50% - WWE SmackDown
-14.29% - Dateline NBC
-18.18% - Shark Tank
-25.00% - The Blacklist

Year-to-year changes (adults 18-49):
+100.00% - Shark Tank (vs. Fresh Off the Boat/Speechless)
+40.00% - WWE SmackDown (vs. Various)
+33.33% - Dateline NBC (vs. The Blacklist/Dateline NBC)
0.00% - Charmed (vs. Dynasty)
0.00% - Dynasty (vs. Crazy Ex-Girlfriend)
0.00% - 20/20
0.00% - The Blacklist
-46.67% - MacGyver (vs. NCAA Men's Basketball Tournament)
-55.00% - Hawaii Five-0 (vs. NCAA Men's Basketball Tournament)


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/29/19):

CBS (7.534 million viewers, #1; adults 18-49: 2.0, #1) was the network to beat on Friday with its continued coverage of the "NCAA Men's Basketball Tournament" (6.564 million viewers, #2; adults 18-49: 1.5, #2) plus a second game from the "NCAA Men's Basketball Tournament" (8.504 million viewers, #1; adults 18-49: 2.5, #1).

ABC (3.608 million viewers, #3; adults 18-49: 0.6, #2) then took home the silver with originals from "Fresh Off the Boat" (2.672 million viewers, #9; adults 18-49: 0.5, #T6), "Speechless" (2.114 million viewers, #10; adults 18-49: 0.4, #T9) and "20/20" (4.215 million viewers, #4; adults 18-49: 0.7, #3).

Next up was NBC (3.884 million viewers, #2; adults 18-49: 0.5, #T3) with a new "The Blacklist" (4.326 million viewers, #3; adults 18-49: 0.6, #T4), a second "The Blacklist" (4.030 million viewers, #5; adults 18-49: 0.5, #T6) and "Dateline NBC" (3.297 million viewers, #6; adults 18-49: 0.4, #T9).

Meanwhile, FOX (2.624 million viewers, #4; adults 18-49: 0.5, #T3) offered up a repeat "Last Man Standing" (3.233 million viewers, #8; adults 18-49: 0.5, #T6) alongside originals from "The Cool Kids" (3.274 million viewers, #7; adults 18-49: 0.6, #T4) and "Proven Innocent" (1.995 million viewers, #11; adults 18-49: 0.4, #T9).

And finally, The CW (0.504 million viewers, #5; adults 18-49: 0.1, #5) closed out the evening with new episodes of "Dynasty" (0.593 million viewers, #12; adults 18-49: 0.2, #12) and "Crazy Ex-Girlfriend" (0.415 million viewers, #13; adults 18-49: 0.1, #13).

Week-to-week changes (adults 18-49):
0.00% - The Blacklist - 8:00 (vs. 2/22/19)
0.00% - Proven Innocent
0.00% - Dynasty
0.00% - Crazy Ex-Girlfriend
-12.50% - 20/20
-14.29% - The Cool Kids
-16.67% - The Blacklist - 9:00
-16.67% - Fresh Off the Boat
-20.00% - Dateline NBC
-20.00% - Speechless

Year-to-year changes (adults 18-49):
+66.67% - The Blacklist - 9:00 (vs. Taken)
+55.56% - 20/20 (vs. Marvel's Agents of SHIELD/20/20)
+20.00% - The Blacklist - 8:00 (vs. Blindspot)
0.00% - Fresh Off the Boat (vs. Once Upon a Time)
-20.00% - Proven Innocent (vs. 9-1-1 (Repeat))
-20.00% - Speechless (vs. Once Upon a Time)
-25.00% - The Cool Kids (vs. MasterChef Junior)
-33.33% - Dynasty
-33.33% - Dateline NBC
-50.00% - Crazy Ex-Girlfriend (vs. Penn & Teller: Fool Us (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4 with an encore telecast; "Late Show with Stephen Colbert," 1.9/6 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.3/2 with an encore; "Late Show," 0.6/4 with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 with an encore in metered-market households; CBS's "Late Late Show," 1.1/4 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/3 with an encore delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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