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[01/24/21 - 09:00 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops All-Repeat Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (1/23/21):

CBS (2.419 million viewers, #1; adults 18-49: 0.3, #T1) was the top draw on Saturday with its mix of "NCIS: Los Angeles" (2.248 million viewers, #3; adults 18-49: 0.2, #T6), "S.W.A.T." (2.070 million viewers, #4; adults 18-49: 0.3, #T2) and "48 Hours" (2.939 million viewers, #1; adults 18-49: 0.4, #1).

NBC (1.778 million viewers, #3; adults 18-49: 0.3, #T1) shared in the demo honors with encores of "Ellen's Game of Games" (1.852 million viewers, #6; adults 18-49: 0.3, #T2), "Law & Order: Special Victims Unit" (1.496 million viewers, #8; adults 18-49: 0.2, #T6) and "SNL Vintage" (1.985 million viewers, #5; adults 18-49: 0.3, #T2).

Next up was ABC (1.789 million viewers, #2; adults 18-49: 0.2, #3) with second runs of "Celebrity Wheel of Fortune" (2.428 million viewers, #2; adults 18-49: 0.3, #T2), "The Chase" (1.774 million viewers, #7; adults 18-49: 0.2, #T6) and "Big Sky" (1.164 million viewers, #10; adults 18-49: 0.2, #T6).

And finally, repeats of "9-1-1" (1.052 million viewers, #11; adults 18-49: 0.1, #T10) and "9-1-1: Lone Star" (1.168 million viewers, #9; adults 18-49: 0.1, #T10) on FOX (1.110 million viewers, #4; adults 18-49: 0.1, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/25/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (2.297 million viewers, #2; adults 18-49: 0.7, #1) led the adults 18-49 race with its weekly presentation of "NBA Saturday Primetime on ABC" (2.297 million viewers, #4; adults 18-49: 0.7, #1).

NBC (2.161 million viewers, #3; adults 18-49: 0.6, #2) was a close second with the primetime portion of the "NHL All-Star Game" (2.161 million viewers, #5; adults 18-49: 0.6, #2).

Next up was CBS (3.169 million viewers, #1; adults 18-49: 0.3, #3) with repeats of "FBI" (3.026 million viewers, #2; adults 18-49: 0.3, #4) and "NCIS: New Orleans" (2.981 million viewers, #3; adults 18-49: 0.2, #T5) plus a new "48 Hours" (3.501 million viewers, #1; adults 18-49: 0.4, #3).

And finally, FOX (0.966 million viewers, #4; adults 18-49: 0.2, #4) closed out the night with the penultimate "Flirty Dancing" (0.982 million viewers, #6; adults 18-49: 0.2, #T5) and the finale to "Flirty Dancing" (0.950 million viewers, #7; adults 18-49: 0.2, #T5).

In late-night metered market ratings (via NBC's press release):

· The Jan. 25 edition of "Saturday Night Live," with host Adam Driver and musical guest Halsey, has averaged a 3.8 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.7 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks last night, "SNL" is the #1 show of the night in both metered-market households and in 18-49 in the local people meters,

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research





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