[07/17/03 - 12:00 AM]
'Queer Eye' Smashes Bravo Ratings Records
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Tuesday's premiere of "Queer Eye for the Straight Guy" made over Bravo's record books as the series topped the cable channel's previous highs in total viewers, adults 18-49 and adults 25-54. 1,641,000 total viewers watched the opening hour, beating the network's previous record of 1.3 million viewers set by "Riverdance: Live in New York City" more than two years ago (3/17/01). A second episode at 11:00/10:00c also topped "Riverdance's" record with 1,366,000 total viewers.

But that's just one of several records broken by the series on Tuesday (taken from the network's press release):

The premiere of "Queer Eye for the Straight Guy" improved the time period by a stratospheric 804 percent over Bravo�s 2002-03 season average in 25-54 viewers (129,000). It�s also a 657 percent increase over the slot average for the 2003 calendar year to date (154,000) and a 435 percent jump over the time-period average for the past eight weeks (218,000). Bravo was the #2 ad-supported cable network during this hour, behind only MTV�s "The Real World" and "The Osbournes." Season-to-date, Bravo ranks #38 in the hour.

A second hour of "Queer Eye for the Straight Guy" ran on Bravo [Tuesday] night at 11 p.m ET and scored Bravo�s second-best total ever among 25-54 viewers, 1.069 million, and best ever in the time period. That figure made Bravo #1 among all ad-supported cable networks for the hour. Season-to-date, Bravo ranks #36 in the hour. The 11 p.m. ET telecast attracted 1.366 million viewers overall, making it the #2 telecast in Bravo history by that measure behind only the 10 p.m. edition.

From 10 p.m-2 a.m., during the four premiere telecasts, Bravo grossed 3.057 million impressions among adults 25-54, a four-hour Bravo record. Bravo ranked #4 in that time period among ad-supported cable networks in 25-54 impressions, versus a season-to-date ranking of #37. From 8 p.m.-2 a.m., the Bravo ranking was #6, versus a #37 season-to-date ranking.

Bravo also set network records for 25-54 impressions at both 12 midnight ET with an encore presentation of the premiere episode and at 1 a.m. ET with an encore of the 11 p.m. program. The midnight episode averaged 422,000 viewers among adults 25-54, up 294 percent versus Bravo�s season-to-date average in the hour (107,000). The 1 a.m. telecast brought in 400,000 viewers in the 25-54 group, up 535 percent over Bravo�s season-to-date average in the time period (63,000).

[Tuesday's] premiere episode earned a spectacular 2.67 household rating in the New York market, up 276 percent from Bravo�s 0.71 average in the time period over the last eight weeks. In Los Angeles, �Queer Eye for the Straight Guy� was also up 276 percent with a 2.82 versus an eight-week average of 0.75. In San Francisco, the increase was 820 percent, 4.14 versus 0.45; in Dallas, the increase was 711 percent, 0.73 vs. 0.09; in Seattle, the jump was 1364 percent, 3.66 versus 0.25; in St. Louis, the gain was 403 percent, 1.91 vs. 0.39; and in Indianapolis, the increase was 409 percent, 2.90 vs. 0.57.

Bravo wasn't the only one celebrating this week as Nickelodeon's "Fairly OddParents" film, "Abra-Catastrophe," brought in 4.5 million total viewers including 1.9 million in its target kids 6-11 demo on Sunday. That's up 136% from the same period last year. A replay the following afternoon also scored well with 3.0 million total viewers.

Such a strong performance trumped TNT's original movie "Prince Charming" that same night as the Christina Applegate-led telefilm scored 2.9 million total viewers, down slightly from the network's recent original "Caesar" (3.36 million total viewers). Nevertheless, TNT more than made up for it with a strong showing for its broadcast of "The Wedding Planner" which brought in 3.4 million total viewers on each of its airings over the weekend.

Lastly, in a rare numbers release from Showtime, a marathon of its original series "Dead Like Me" brought in 800,000 total viewers on Saturday, dead even with the pay channel's numbers from a year ago when the network aired a boxing match. The series, which bowed to 1.1 million viewers on June 27, airs Fridays at 10:00/9:00c.

  [july 2003]  


most recent ratings | view all posts
[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.

[11/28/15 - 08:45 AM]
"Dateline NBC" Ranks #2 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, November 27.

[11/28/15 - 08:18 AM]
ABC Wins Friday with the Top 3 Shows in Adults 18-49
ABC spins the numbers for Friday, November 27.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.